Dr. Dhruv Grewal

LATEST NEWS: New Book Coming in February 2016
DhruvGrewalthinDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies.

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Current Media

Babson’s Professor Grewal Named To Thomson Reuters 2014 World’s Most Influential Scientific Minds List.

Grewal one of just eight marketing experts worldwide included in Thomson Reuters report.

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