Dr. Dhruv Grewal

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Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing.  He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed). He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth.  He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, and ranked 8th in terms of publications in JM and JMR during the 2009-2013 period. He was also ranked 1st in terms of publications and 3rd in citations for pricing research for the time period 1980-2010 in 20 marketing & business publications.  He has published over 130 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as a number of other journals. He has over 26,000 citations based on Google scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of Consumer Psychology, Journal of the Academy of Marketing Science (associate editor), Academy of Marketing Science Review, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing and the advisory board for Journal of Retailing. He also received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014) and a Distinguished Service Award (Journal of Retailing 2009).

He was awarded the 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He was co-editor of Journal of Retailing (2001-2007).

He has won a number of awards for his research: 2015 Luis W. Stern Award (American Marketing Association IO Sig), Babson College Faculty Scholarship Award (2015), William R. Davidson Journal of Retailing Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Luis W. Stern Award (American Marketing Association IO Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), William R. Davidson Journal of Retailing Best Paper Award 2010 (for paper published in 2008), William R. Davidson Journal of Retailing Honorable Mention Award 2010 (for paper published in 2008), Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002 & 2008, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Best Services Paper Award (2002), from the American Marketing Association Services SIG presented at the Service Frontier Conference, October 2003,Winter American Marketing Association Conference 2001, Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000, and University of Miami School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998.  He has also been a finalist for the 2014 Journal of Marketing Harold H. Maynard Award, the 2012 Paul D. Converse Award, and the 2005 Best Services Paper Award from the Services SIG.

He has co-edited a number of special issues including: (Spring 1999) of Journal of Public Policy & Marketing “Pricing & Public Policy,” (Winter 2000) of the Journal of the Academy of Marketing Science on “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions,” Journal of Retailing, “Creating and Delivering Value through Supply-Chain Management,” 2000, Journal of Retailing, “Branding and Customer Loyalty 2004, Journal of Retailing, “Service Excellence,” 2007, Journal of Retailing, “Customer Experience Management,” 2009, and Journal of Retailing, “Pricing in a Global Arena, 2012.

He co-chaired the 1993 Academy of Marketing Science Conference, the 1998 Winter American Marketing Association Conference “Reflections & Future Directions for Marketing,” Marketing Science Institute Conference (December 1998) on “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions,”  the 2001 AMA doctoral consortium, American Marketing Association 2006 Summer Educator’s Conference, 2008 Customer Experience Management Conference, 2010 Pricing Conference, 2011 DMEF research summit, 2012 AMA/ACRA First Triennial Retailing Conference, 2013 Pricing & Retailing Conferences, 2014 Shopper Marketing conference at SSE, and the 2015 AMA/ACRA Second Triennial Retailing Conference.

He has also coauthored Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012, 4e 2014, 5e 2016), M Series: Marketing (publisher McGraw-Hill 1e 2009, 2e 2011, 3e 2013, 4e 2015), Retailing Management (publisher McGraw-Hill 9e 2014, it is the leading textbook in the field), and Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007),. He was ranked #86 for Books in Business and Investing by Amazon (1/29/13).

He has won a number of awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia.  He has served as an expert witness or worked as a consultant on numerous legal cases.

 

Last Updated: September 22, 2015

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