Dr. Dhruv Grewal

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Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

Picture of Dhruv GrewalDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on marketing research, the broad areas of value-based marketing strategies, retailing, and pricing. He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He is a Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics, a Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a GSBE Extramural Fellow, Maastricht University and has been a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

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