Dr. Dhruv Grewal

LATEST NEWS: New Book Coming in February 2016

Dr. Dhruv Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia. He has served as an expert witness or worked as a consultant on numerous legal cases.

  • (e.g., Projects, Sponsored Research/White Papers, Supported Research, Executive Degree Courses, Training Seminars, Strategy Consulting, Legal Cases):

    • ExxonMobil (Multiple training for Europe and Asia Groups and one for Americas)
    • Dell (Multiple Training for US and one for Europe Groups)
    • IRI (Multiple Training for US and Asia Groups and one for European Group) and long-term consulting engagement.
    • International Institute of Analytics – Retail Vertical (seminar and white paper)
    • J&J Groups – Neutrogena and McNeal (Training with IRI)
    • Hood (Training with IRI)
    • Radio Shack (consulting engagement)
    • Telcordia (Multiple Training Programs)
    • Ericsson (Training Program)
    • Khimetrics Inc. (White paper)
    • Sabre (seminar)
    • Emergin (long consulting engagement)
    • CIAB (seminar)
    • Profit Logic (Training Seminar).
    • McKinsey (Multiple training for consultants)
    • Disney (Training with McKinsey)
    • Met-Life (Multiple training programs).
    • Monsanto (Expert on Case)
    • T-Mobile/Deusche Telekom (Expert on Case)
    • TJX (Expert on Case)
    • Motorola RNSG
    • Motorola RPAG
    • Motorola IdeN Group
    • Lucent Technology (Multiple seminars)
    • NEXTEL (Consulting engagement)
    • Xenon (long term consulting engagement)
    • Houghton Mifflin Company (consulting engagement)
    • People Telephone Company (legal case research)
    • Babson Consortium Programs (Training program with firms represented were EDS, Dow Chemical, Dow AgroSciences, Osram and Applied Biosystems)
    • Sherwin Williams (Multiple Seminars)
    • Esso International (consulting/sponsored research)
    • Florida Power & Light (consulting report)
    • Asahi (USA) (consulting engagement)
    • Pankey Dental Institute (consulting engagements)
    • AT&T (sponsored research)
    • Sunshine Ford Co.\Miami Honda Co.
    • Century Plaza South (Retail Shopping Center) (legal case research)
    • Goodyear Tire & Rubber Company (sponsored research and research seminars)
    • Coates Tire Company (legal case research)
    • Dr. Rico Perez Products (legal case research)
    • Club Nautico (seminar)
    • Executive Courses at — IBM, W. R. Grace & Motorola and for Lucent Technology (at Babson).
    • Worked with a number of legal cases (see next page).

    • Implementing Marketing Programs,” (with ExxonMobil with participants from Americas (e.g., US, Canada, Brazil. Mexico) in Virginia, October 2013).
    • Executing Marketing Programs,” (with ExxonMobil with participants from Asia (e.g., China, India, Thailand) in Bangkok, September 2013).
    • Implementing Marketing Programs,” (with ExxonMobil with participants from Egypt, Sweden and Hungary in Prague, May 2013).
    • “Pricing Strategies and Tactics,” ExxonMobil Asia Group, Hua-Hin, Thailand (participants from China, India, Thailand, Singapore) (May 2012).
    • Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Russia, Poland, Czech Republic in Prague, April 2012).
    • “Retailing Insights From Research and Practice,” ICA Headquarters, Stockholm, Sweden. March 15, 2012. (Over 50 folks in the audience from marketing and related disciplines and store owners).
    • “Retailing Insights From Research and Practice,” Stockholm School of Economics, Sweden. March 16, 2012. (Audience: retail school advisory members – such as senior members from Axel Johnson (Åhléns), H&M, COOP, etc.).
    •  “Customer-driven Marketing & Social Media Methods & Opportunities in Retail,” International Institute of Analytics: RARC Symposium, Boston (with Lori Shafer and Mary Delk) (November 2011).
    • “Customer Driven Merchandising,” Dell, Round Rock, TX (June, July, September 2011), Montpelier, France (October 2011).
    • Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Turkey, England and Egypt in Istanbul, March 2011).
    • TheImpact of Gasoline Prices on Grocery Shopping Behavior and Promotion,” Promotion Optimization Institute Conference, Chicago, March.
    • “Business Insights,” (with IRI for J&J Groups: Neutrogena, CA, Neutrogena, NYC and McNeil, PA 2009).
    • “Price and Promotion Best Practices in a Changing Economy,” IRI Insight to Impact Summit, Las Vegas, (March 2009).
    • “Price & Promotion Analysis,” (IRI Chicago, 2009).
    •  “Price & Promotion Analysis,” (at Hood with IRI in 2008).
    • “The Dao of Insights,” IRI, 2006-2009 (A number of deliveries in N. America, Europe and Asia).
    • “Behavioral Aspects of Value-Based Pricing,” 19th Annual PriceX Conference, California (June 2006).
    • “Developing Winning Retail Marketing and Pricing Strategies,” 18th Annual PRICEX Conference, Chicago (June 2005).
    • “Retail Success through Value,” L.L. Bean Forum, University of Southern Maine (March 2005).
    • “Developing Winning Marketing and Pricing Strategies,” Simon & Kuchner, 2004.
    • “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at Bank of Montreal Marketing Research Session, September 2002 (with Mitzi Montoya-Weiss and Glenn Voss).
    • “Role of Evaluation, Shop-Around Preferences, and Technology Use on Profits: Moderation Effects of Switching Barriers,” Bank of Montreal, 2002.
    • “Understanding the Market, Segmentation, Selling and Life-Time Value of the Customer,” Met-Life, New York, 2001, 2002.
    • “Market Analysis, Segmentation, Value-Based Pricing and Trends in Telecommunication,” Telcordia, New Jersey, 2001-2003.
    • “Understanding Marketing and the Marketplace” Babson Consortium Program, Babson Park, September 2004, March 2003, 2002.
    • “Segmentation and Value-Based Pricing,” Ericsson, Babson College, 2001.
    • “Developing a Winning Marketing Strategy,” CIAB, Colorado, 2001.
    • “Compete on Value,” Colgate Palmolive, New York, 1999.
    • “Developing a Winning Marketing Strategy,” Sherwin Williams, Nashville, TN, 1999.
    • Value Based Marketing Strategies,” Motorola, TX 1998.
    • “Value Driven Marketing Strategies,” Lucent, Miami 1998.
    • “Customer Driven Marketing Strategies,” Motorola, Atlanta 1997.
    • “Strategic Classification of Stores,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
    • “Understanding & Measuring Customer Satisfaction,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
    • “Trends in Telecommunications and Value Based Marketing Strategies,” Lucent 1995.
    • “Behavioral Perspectives in Pricing,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
    • “Defining the Retailer Customer,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
    • “Classification of Retail Outlets Based on Efficiency,” Goodyear Tire & Rubber Company, Akron Ohio, 1995

    • T-MOBILE US,INC., aDelawarecorporation, T-MOBILE USA,INC.,aDelaware      corporation, DEUTSCHE TELEKOM AG, aGermancorporation, Plaintiffs,v. AIO WIRELESSLLC, a DelawareLLC, Defendant. Civil Action No. 4:13-cv-2478, 2013. (Deposed).
    • Massachusetts Department of Revenue vs. T.J. Maxx Company. (Listed as an expert, attended the trial but did not end up testifying). 2004-2005.
    • Monsanto vs. Oakhurst Dairy, Inc., United States District Court, District of Massachusetts, 1:03‑CV‑11273‑RCL, 2003. (Deposed)
    • Michael Kelly vs. Big 5 Sporting Goods Corporation, (designated as Expert) 2010.
    • HP Hood LLC v. Smart Balance, Inc. & GFA Brands, Inc ., Civ. A. No . 07-11690 (worked with my colleague Michael Levy).  2007
    • Nechar Alimentos LTDA vs. One World, Inc., U.S. District Court, South District of Florida, Case No. 97-CV4213, 1999-2002. (worked with my colleague Professor Michael Levy).
    • Premier Direct, Inc. vs. Weider Nutrition International, Inc., (Fall 1998). (worked with my colleague Michael Levy).
    • Federated Department Stores doing business as Bloomindale’s, and Bloomingdale’s, Inc. vs Baymont, Dryfit, Lonestar, and others. (Spring/Summer 1998).  (worked with my colleague Professor Michael Levy).
    • Send-a-Hug vs. Bell South Yellow Pages (1998).  (worked with my colleague Professor Michael Levy).
    • Pearl Artist and Craft Supply Corp., a Florida corporation and Robert Perlmutter vs. Spector & Sons, A Florida general partnership and its General Partners, Elmor Spector and Louis Spector (Spring/Summer 1998).  (worked with my colleague Professor Michael Levy).
    • Worked on a number of other cases in Florida (e.g., People Telephone Company, Century Plaza South (a Retail Shopping Center), Coates Tire Company, and Dr. Rico Perez Products) (worked with colleagues Howard Marmorstein and/or Harold Berkman).

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