Dr. Dhruv Grewal

LATEST NEWS: New Marketing 9e Book out in 2022

Grewal, Dhruv, Gopalkrishnan Iyer, Jerry Gotlieb and Michael Levy (2007), “Developing a Deeper Understanding of Post-Purchase Perceived Risk and Behavioral Intentions in a Service Setting,” Journal of the Academy of Marketing Science, 35 (2), 250-258.

Leave a Reply

All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella