Dr. Dhruv Grewal

LATEST NEWS: New Book Coming in February 2016

CURRENT MEDIA
Babson’s Professor Grewal Named To Thomson Reuters 2014 World’s Most Influential Scientific Minds List.
Grewal one of just eight marketing experts worldwide included in Thomson Reuters report.
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  • QUOTES
  • E-retailing cannot be a stand-alone channel – it must be integrated with the rest of the business (interview reported on: http://www.uoc.edu/portal/en/sala-de-premsa/actualitat/entrevistes/2013/dhruw-grewal.html) January 2013.
  • Gas Crunch Slams Brands—But Not the Ones You Think, CNBC.com, March 10, 2011.
  • Retailer’s Racy Catalog to Return, Boston Herald, 7/13/10.
  • Wired Magazine Becomes Holiday Retailer, The New York Sun, 11/21/06
  • Go ahead and gawk; that’s what this revolving billboard on wheels is all about, Commercial Appeal, 10/10/06.
  • Holiday Sales up 2% in last full week of season, USA Today, 12/21/04
  • Wal-Mart doesn’t plan to toy much with prices, USA Today, 10/11/04.
  • Rebates Motivate Consumer Choice, USA Today, 2004.
    • The News Journal.com, DE, 3/7/04
    • Honolulu Advertiser.com, 3/7/04
    • Louisville Courier Journal.com, KY, 3/9/04
    • Asbury Park Press.com, NJ, 3/7/04
  • Toys aren’t them? Toys R Us may sell toy unit, USA Today, 2004.
  • Going Global, Vault Magazine, 2002.
  • The Price isn’t Right, Guardian Unlimited, 2002.
  • E-Commerce Goes Global for Growth, E-Commerce Times, 2002.
  • Who Can You Trust, Small Business Computing.Com, 2001.
  • Size Matters: Why Do So Many People Want To Own A Ford Excursion? Because It’s The Godzilla of Suvs, And That’s No Small Feat., Sun Sentinel, 2000
  • Naming Rights Trend Growing, South Florida Business Journal, 1999.

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