Dr. Dhruv Grewal

LATEST NEWS: New Book Coming in February 2016

Dhruv Grewal research focus on value-based marketing strategies, retailing, services and pricing.  He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed). He has published in numerous journals, edited books and conference proceedings. He (and his coauthors) have made numerous presentations and he has presented at numerous doctoral consortiums and schools.  His research has been supported by a number of grants and collaborations with firms.

    • Grewal, Dhruv (2015), “Comparative Advertising Impact,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, 2nd edition, Cambridge, MA: Marketing Science Institute Publications.
    • Grewal, Dhruv, Anne L. Roggeveen, and Joan Lindsey-Mullikin (2015), “Effectiveness of Within-Store and Between Store Semantic Cues,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, 2nd edition, Cambridge, MA: Marketing Science Institute Publications.
    • Grewal, Dhruv, Anne L. Roggeveen, and Michael Tsiros (2015), “Service Failure and Customer Compensation,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, 2nd edition, Cambridge, MA: Marketing Science Institute Publications.
    • Grewal, Dhruv and Larry D. Compeau (2015), “Advertised Reference Price,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, 2nd edition, Cambridge, MA: Marketing Science Institute Publications.
    • Grewal, Dhruv, Anne L. Roggeveen and G. Shankaranarayanan (2015). “Marketing–ITS Integration: Developing Next-Generation Managers” in Evolving Entrepreneurial Education:  Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing.
    • Grewal, Dhruv, Anne L. Roggeveen and Jens Nordfält (2014), “Shopper Marketing: Role of In-Store Marketing,” Review of Marketing Research, Volume 12, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds).
    • Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “Insights from In Store Experiments,” Review of Marketing Research, Volume 12, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds).
    • Grewal, Dhruv and Anne Roggeveen (2012), “Enhancing Retailers’ Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar,” Legends in Marketing Series:  V. Kumar: Retailing: Store and Consumer Level, Volume 2, Michael Levy (ed.), New Delhi: Sage Publication.
    • Grewal, Dhruv and Anne Roggeveen (2012), “Enhancing Retailers’ Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra,” Legends in Marketing Series:  Naresh Malhotra: Marketing of Services: Retailing and Health Care, Volume 7, Charla Mathwick (ed.), New Delhi: Sage Publication.
    • Grewal, Dhruv and Anne Roggeveen (2011), “Decomposing the Intricate Role of Price, Quality, and Value Relationships,” Legends in Marketing Series:  Kent B. Monroe: The Price-Quality-Value Relationship, Volume 3, Dhruv Grewal and Anne Roggeveen (eds.), New Delhi: Sage Publication.
    • Kent B. Monroe, Dhruv Grewal and Anne Roggeveen (2011), “The Price-Quality-Value Relationship: Some Key Questions,” Legends in Marketing Series:  Kent B. Monroe: The Price-Quality-Value Relationship, Volume 3, Dhruv Grewal and Anne Roggeveen (eds.), New Delhi: Sage Publication.
    • Grewal, Dhruv, Scott Motyka, Nancy M. Puccinelli, Anne L. Roggeveen, Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels (2010), “Understanding How to Achieve Competitive Advantage through Regulatory Fit: A Meta-Analysis,” Marketing Science Institute Reports. Working Paper Series 2010, Report No 10-117.
    • Ma, Yu, Dinesh Gauri, Kusum L. Ailawadi and Dhruv Grewal (2010), “An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior, Marketing Science Institute Working Paper Series 2010, Report No. 10-100.
    • Grewal, Dhruv, Michael Levy, R. Krishnan and Jeanne Munger (2010), “Retail Success and Key Drivers,” Retailing in the 21st Century: Current and Future Trends, 2nd Edition, Manfred Krafft and Murali Mantrala (editors), New York: Springer Berlin Heidelberg, 15-30. (Reprint of article in the 1st edition).
    • Grewal, Dhruv, Anne L. Roggeveen, and Michael Tsiros (2009), “Service Failure and Customer Compensation,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, Cambridge, MA: Marketing Science Institute Publications.
    • Grewal, Dhruv and Larry D. Compeau (2009), “Advertised Reference Price,” in Empirical Generalizations about Marketing Impact, ed. Mike Hanssens, Cambridge, MA: Marketing Science Institute Publications.
    • Palmatier, Robert W., Rajiv P. Dant, and Dhruv Grewal (2007), “Theoretical Perspectives of Interorganizational Relationship Performance,” Marketing Science Institute (MSI) Report, Paper # 07-500, 1-37, URL: http://www.msi.org/publications/publication.cfm?pub=1203 (Version published JM 2007).
    • Grewal, Dhruv and Larry Compeau (2006), “Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research,” Review of Marketing Research, Volume 3, Naresh Malhotra (ed.), M.E. Sharpe, 109-131.
    • Grewal, Dhruv, Michael Levy, R. Krishnan and Jeanne Munger (2006), “Retail Success and Key Drivers,” Retailing in the 21st Century: Current and Future Trends, Manfred Krafft and Murali Mantrala (editors), New York: Springer Berlin Heidelberg, 13-26.
    • Robert Palmatier, Rajiv Dant, Dhruv Grewal and Kenneth Evans (2005), “Leveraging Relationship Marketing Strategies for Better Performance: A Meta-analysis, Marketing Science Institute 05-115. (Version published JM 2006).
    • Seiders, Kathleen, Glenn Voss, Dhruv Grewal and Andrea Godfrey (2005),Do Satisfied Customers Buy More?” Marketing Science Institute 05-114. (Version published JM 2005). 
    • Estelami, Hooman, Dhruv Grewal and Anne Roggeveen (2004), “The Effects of Retailer Reputation and Responses on Postpurchase Consumer Reactions to Price-Matching Guarantees,Marketing Science InstituteReport No. 04-113, Issue 3, 27047. (Version to be published JAMS 2007).
    • Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2004),The Difference Between Perceptual and Objective Performance Measures: An Empirical Analysis,” Marketing Science Institute Report, No. 04-103 (25 pages).
    • Montoya-Weiss, Mitzi, Glenn B. Voss, and Dhruv Grewal (2003), “Online Channel Use and Satisfaction in a Multi-channel Service Context,” Marketing Science Institute Report, No. 03-107 (17 pages). (Version published JAMS 2003).
    • Grewal, Dhruv (2003), “Marketing Is All About Creating Value: 8 Key Rules,” Inside the Mind of Textbook Marketing, Boston, MA: Aspatore Inc.
    • Levy, Michael and Dhruv Grewal (2002), “Manager’s Journal: So Long, Kmart Shoppers,” Wall Street Journal, New York, January 28, Eastern Edition, A14.
    • Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1996), “The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value,” Marketing Science Institute Working Paper Series 96-103, Boston, MA: Marketing Science Institute. (Version published JM 1998).
    • Samli, A. Coskun, Dhruv Grewal and Mary K. Ericksen (1994), “Importance of Product Information Cues to Global Marketing,” in Global Marketing:  Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell (eds.), Dryden Press, 230-249.

  • Villarroel, Francisco O, Stephan Ludwig, Ko de Ruyter, Martin Wetzel, and Dhruv Grewal (2014), “Demystifying Sentiment Strength: Text-mining Speech Acts in Online Customer

    Reviews,” ANZMAC, Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli (eds.), Brisbane, Australia, p. 1206.

    Dutta, Sujay, Abhijit Guha, Abhijit Biswas and Dhruv Grewal (2014), “Delighting Customers with Surprises in the Context of Pre-Purchase Guarantees: A Test Using Low-Price Guarantees,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 16.

    Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2014), “Self-Disclosure is Rewarding: How Customer Reviews Can Lead Individuals to Engage in Impulsive Behaviors,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 15.

    Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Rajneesh, Suri (2012), “Are Men Seduced by Red? The Effect of Color on Price Perception,” in European Marketing Association Conference (EMAC), May 2012, Lisbon, Portugal.

    Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011), “Shall I Tell You Now or Later? The Effect of Product Information Order on Experiential Product Evaluation” Proceedings of the Society for Consumer Psychology, Naomi Mandel and David Silvera (eds.) p. 150-151.

    Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011),”How the Order of Information About an Experiential Product Impacts Affective Evaluation,” in Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.

    Roggeveen, Anne L., Dhruv Grewal, and Ronald Goodstein (2010),”Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.

    Chandrashekaran, Rajesh, Rajneesh Suri, Dhruv Grewal, and Nancy Upton (2009),”Red Squares and Blue Circles: How Color Influences Processing of Price Information,” in Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and

    Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 372-373.

    Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2009),”How the Order of Sampled Experiential Goods Affects Choice,” in Asia-Pacific Advances in Consumer Research, Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 24-25.

    Suri, Rajneesh, Rajesh Chandrashekaran, and Dhruv Grewal (2008),”Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products,” in Advances in Consumer Research, Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Pages: 929-929.

    Rothenberger, Sandra, Dhruv Grewal and Gopalkrishnan R. Iyer and (2008),“Fairness through Transparency: The Influence of Price Transparency on Consumer Price Fairness Perceptions,” Enhancing Knowledge Development in Marketing, eds. James R. Brown and Rajiv P. Dant, 2008 AMA Educators’ Proceedings, American Marketing Association, Pages 14-15.

    Biswas, Dipayan, Anne L. Roggeveen, and Dhruv Grewal (2007),”A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis,” in European Advances in Consumer Research, Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN: Association for Consumer Research.

    Roggeveen, Anne L. and Dhruv Grewal (2007),”How Cue Congruity Affects Consumer Perceptions,” in Advances in Consumer Research, Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, Pages: 549-550.

    Roggeveen, Anne L. and Dhruv Grewal (2007), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailers? It Depends on Cue Typicality and the Reputation Cue’s Valence,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 148-149.

    Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Fix It or Leave It: Consumer Expectations, Intentions, and Reactions in Technology-Based Self-Service Failure and Recovery,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 139-140.

    This paper was awarded best paper in the Technology and e-Business Track.

    Biswas, Dipayan, Anne L, Roggeveen and Dhruv Grewal (2007), “A Belief Updating Perspective of Combining Sequential Information: “Seizing” and “Freezing,” for the Focal Hypothesis,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 225-226.

    Roggeveen, Anne L., Dhruv Grewal Jerry Gotlieb (2006),”Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” in Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN: Association for Consumer Research, Pages: 101-101.

    Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2006), “Developing Effective Service Recovery Strategies: The Role of Explanation and Compensation,” AMA Winter Educators’ Conference Proceedings, Vol. 17, p. 32.

    Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal (2006), “Measuring Service Convenience and Assessing Its Influence on Retail Customers,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 116/

    Zhen, Zhu, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2006), “Self-Service Technology Effectiveness: The Roles of Comparative Information, Interactivity, and Individual Differences,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 224.

    Kukar-Kinney, Monika and Dhruv Grewal (2004), “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” American Marketing Association Educators’ Proceedings: Enhancing Knowledge, Vol. 15, 139-140.

    Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea Godfrey (2003), “Customer Evaluation of Service Convenience: An Empirical Investigation,” in AMA Winter Educators’ Conference Proceedings, Henderson and Moore (eds.), Vol. 14, Chicago, IL: American Marketing Association, 163-164.

    Grewal, Dhruv, Julie Baker, Michael Levy, and Glenn Voss (2002), “The Effects of Wait

    Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage

    Intentions” in Hypercompetition in Markets and Marketing: The New Economic Reality, Robert

    Lusch & Matthew B. Myers, eds. Coral Gables, FL: Academy of Marketing Science.

    Best Paper Award – Retailing Track (Stan Hollander Prize).

    Best Conference Paper Award (Wayne Delozier Prize).

    Compeau, Larry. Dhruv Grewal and Rajesh Chandrashekaran (2001), “Believe It or Not: Advertised Reference Prices, Sale Prices and Perceptions of Value,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 79.

    Best paper – Pricing Track.

    Lindsey-Mullikin, Joan and Dhruv Grewal (2001), “Market Price Variation: The Availability of Internet Market Information,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 81.

    Compeau, Larry, Dhruv Grewal and Joan Lindsey-Mullikin (2001), “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” Developments in Marketing Science, Academy of Marketing Science, 100.

    Chandrashekeran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Ads on Internal Reference Price and Offer Evaluation,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.11, pp. 173.

    Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruv Grewal (2000), “Bricks to Clicks: What Drives Consumer Use of the Internet Retail Channel?” in Enhancing Knowledge Development in

    Marketing, Gregory T. Gundlach & Patrick E. Murphy, eds. Chicago, IL: AMA, 347.

    Best paper – Technology Track.

    Tamara F. Mangleburg, Dhruv Grewal, and Terry Bristol (1999),”Family Type, Family Authority Relations, and Adolescents’ Purchase Influence”, in Advances in Consumer Research Volume 26, eds. Eric J. Arnould and Linda M. Scott, Provo, UT: Association for Consumer Research, Pages: 379-384.

    Grewal, Dhruv and Kent B. Monroe (1995),”Price As a Signal of Quality”, in European Advances in Consumer Research Volume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 357.

    Grewal, Dhruv and Kent B. Monroe (1995),”Information Cues As Signals of Quality”, in European Advances in Consumer Research Volume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 356.

    Grewal, Dhruv and Larry Compeau (1993) ,”Interpretations of Semantic Phrases in Comparative Price Advertisements: Some Preliminary Evidence on a Public Policy Issue”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 479-480.

    Grewal, Dhruv and Ronald C. Goodstein (1993), “Societal and Public Policy Issues With Retail Pricing”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, Pages: 477.

    Sharma, Arun and Dhruv Grewal (1993), “The Customer Satisfaction – Logistics Interface,” Enhancing Knowledge Development in Marketing, eds. David Cravens and Peter R. Dickson, Vol. 4, Chicago, IL: American Marketing Association, 489-490.

    Samli, A. Coskun, Dhruv Grewal and Harold Berkman (1992), “Macro Aspects of Technology Management in the Third World Countries,” Proceedings of the Third International Conference on Management of Technology, ed. T.M. Khalil, Norcross, GA: Industrial Engineering and Management Press, 489-495.

    Marmorstein, Howard and Dhruv Grewal (1991) “Consumers’ Subjective Cost of Price Comparison Shopping: An Experimental Examination,” AMA Educators’ Proceedings, ed. Mary C. Gilly and F. Robert Dwyer, Chicago, IL: American Marketing Association, 46-52.

    Grewal, Dhruv (1991), “Perceived Quality: A Key Element for Long-Term Corporate Success,” Productivity and Quality Management Frontiers-III, ed. David J. Sumanth et al., Norcross, GA: Industrial Engineering and Management Press, p. 323.

    Compeau, Larry D. and Dhruv Grewal (1990), “Comparative Price Advertising: A Methodological Review and Critique,” AMA Educators’ Proceedings, Vol. 1, eds. William Bearden et al., Chicago, IL: American Marketing Association, p. 118.

    Avila, Ramon A. and Dhruv Grewal (1990), “An Exploratory Study of Sex Differences on Salesforce Turnover, Demographics, Job Satisfaction and Performance,” AMA Winter Educators’ Conference, Vol. 1, eds. David Lichtenthal et al., Chicago, IL: American Marketing Association, 169-72.

    Grewal, Dhruv, Harold Berkman and A. Coskun Samli (1990), “Managing Technology Safety Transfer,” Proceedings of the Second International Conference on Management of Technology, eds. T.M. Khalil and B.A. Bayraktar, Norcross, GA: Industrial Engineering and Management Press, 1137-1147.

    Grewal, Dhruv and Kent B. Monroe (1989), “The Effects of Contextual Information Cues on Buyers’ Product Evaluations and Behavioral Intentions,” AMA Educators’ Proceedings, eds. Paul Bloom et al., Chicago, IL: American Marketing Association, p. 274.

    Samli, A. Coskun and Dhruv Grewal (1988), “Technology Safety Transfer: The Forgotten Component in Economic Development,” Marketing and Economic Development: Issues and Opinions, Proceedings of the Second International Conference on Marketing and Development, eds. James E. Littlefield and Magdolna Csath, Blacksburg, Virginia, 1988, 193-197.

    Ozanne, Julie L. and Dhruv Grewal (1987), “A Concept-Based Approach to Theory Construction: A Step-By-Step Process,” AMA Educators’ Proceedings, eds. Susan P. Douglas et al., Chicago, IL: American Marketing Association, p. 157.

  • Presentation made by me or my co-authors. Presentations made for which proceeding publications/abstracts are already listed are not included here. Co-author’s name in italics if I was not present at the presentation and/or present to address audience questions).

    2015

    Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2015), “Product Placement: Does Congruity Matter?,” Summer AMA Conference, Chicago.

    Grewal, Dhruv (2015), “Analytics, Experimentation, Insights and Observation,” Summer AMA Conference, Chicago.

    Villarroel-Ordenes, Francisco, Ko De Ruyter, Stephan Ludwig, Dhruv Grewal and Martin Wetzels (2015), “Patterns of Virality in Twitter: A Linguistics Approach,Frontiers in Service Conference, San Francisco.

    Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Society for Consumer Psychology International Conference, Vienna, Austria, June.

    Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Association for Consumer Research Asia-Pacific Conference, Hong Kong, June.

    Ma, Yu, Kusum Ailawadi and Dhruv Grewal (2015), “Big Box Retail and the Nutritional Quality of our Grocery Shopping,” Informs Marketing Science Conference, Baltimore, MD

    van Doorn, Jenny, Dhruv Grewal, John Hulland, Martin Mende, Stephanie  M. Noble, Amy Ostrom and Andrew Petersen (2015), “Designing Frontline-Scapes: A Research Agenda,”  Organizational Frontlines Research Symposium, Oklahoma State University, April 16-19.

    Edmond, Jennifer A., Diane Gilbert-Diamond, Dhruv Grewal, Yu Ma and Kusum L. Ailawadi (2015), “The Home Food Environment and a Young Child’s Weight Status,” Experimental Biology, Boston, March 29, 2015.

    González Hernández, Eva, Eduardo Esteva, Anne L. Roggeveen and Dhruv Grewal (2015), “Amount off versus percentage off: When does it matter?,” AMA/ACRA Second Triennial Conference, Coral Gables, March.

    Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2015), “Online Customer Reviews Leads to Impulsive Behaviors,” AMA/ACRA Second Triennial Conference, Coral Gables, March.

    Berg, Hanna, Annika Lindstrom, Anne L. Roggeveen, Dhruv Grewal and Jens Nordfält (2015), “Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention,” AMA/ACRA Second Triennial Conference, Coral Gables, March.

    Guha, Abhijit, Sandeep Bhowmick, Abhijit Biswas and Dhruv Grewal (2015), “For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations,” 2015 SCP Winter Conference, February 26-28, Phoenix, Arizona.

    Grewal, Dhruv, Yakov Bart, Martin Spann, Peter Pal Zubcsek, Bharti Mishra (2015), “Mobile Advertising: A Framework and Research Agenda,” Mobile Thought Leadership Conference, Texas A&M University, January.

    2014

    Motyka, Scott, Nancy Puccinelli, Dhruv Grewal and Susan Andrzejewski (2014), “A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?” ACR Latin America, Guadalajara, July.

    Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “In-store Experiments” presented at Shopper Marketing and Pricing Conference, Stockholm, Sweden, May. Plenary Talk.

    Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “Conducting Research with Field Studies: In-store Experiments,” with presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014

    Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin,” presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014.

    Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “Consumer Response to Variations in Store Mannequins” with presented at Winter AMA Conference, Orlando, Florida, February 2014.

    Mikhailitchenko, Andrey, Gopalkrishnan Iyer, Dhruv Grewal, Babson College and Rajshekhar Javalgi (2014), “Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally?” presented at Winter AMA Conference, Orlando, Florida, February 2014.

     

    2013

    Aguirre, Elizabeth M., Jan Pelser, Dominik Mahr, Ko de Ruyter and Dhruv Grewal (2013), “The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn,” Summer AMA Conference, Boston, August. (poster presentation).

    Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2013), “Should Sale Price be Presented Above or Below the Original Price?” Summer AMA Conference, Boston, August.

    Nordfält, Jens, Anne L. Roggeveen, Dhruv Grewal, Annika Lindström, Hanna Berg (2013), “Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge,” Pricing and Retailing Conference, Babson College, August.

    Bhowmick, Sandeep, Dhruv Grewal, Abhijit Biswas and Abhijit Guha (2013),Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle,” Pricing and Retailing Conference, Babson College, August.

    Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter and Martin Wetzels(2013),Online Customer Reviews Leads to Impulsive Buying Behavior,” Pricing and Retailing Conference, Babson College, August.

    Mullins, Ryan, Adam Rapp, Lauren Beitelspacher, Dhruv Grewal (2013), “Managing Control Expectations in Business-to-Business Relationships,” 16th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Australia, July.

    Pelser, Jan, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and David Cox (2013), “Pricing for Sales Leads,” European Marketing Science Conference, Istanbul, July.

    Andrzejewski, Susan A., Dhruv Grewal, & Krista Hill (2013), “A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings,” Working paper presentation at Annual Association for Consumer Research European Conference, Barcelona, Spain.

    Villarroel, Francisco, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and Stephan Ludwig (2013), “Boosting or Attenuating? The Linguistic Features of Sentiment Strength in User Generated Content,” European Marketing Academy Conference, Istanbul, June.

    Grewal, Dhruv. Anne L. Roggeveen and Joan Lindsey-Mullikin (2013), “Contingent Effects of Semantic Price Cues,” Marketing and Public Policy, Washington DC, May.

    Motyka, Scott, Dhruv Grewal and Nancy M. Puccinelli (2013), “A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?,” SCP, San Antonio, Texas, February.

    Roggeveen, Anne L., Jens Nordfält and Dhruv Grewal (2013), “The Effectiveness of Digital Signs: The Impact of Store Type,” AMA Winter Conference, Las Vegas, NV, February.

    Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev S. Kohli (2013), “Typeface and Recall of Product and Price Information” AMA Winter Conference, Las Vegas, NV, February. 

    Aguirre, M. Elizabeth Lopez, Dominik Mahr, Ko de Ruyter, Dhruv Grewal and Martin Wetzel (2013), “When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior,” AMA Winter Conference, Las Vegas, NV, February.

     

     

    2012

    Roggeveen, Anne L., Anirban Mukhopadhyay and Dhruv Grewal (2012), Corporate Communications in Uncertain Times: Messages of Hope or Pride?” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.

    Nancy M. Puccinelli, Dhruv Grewal, Scott Motyka and Susan A. Andrzejewski (2012), “Affect and Consumer Behavior: A Meta-Analytic Review,” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.

    Grewal, Dhruv (2012), “Point of Purchase and Beyond,” Measurable Marketing in the Path-to-Purchase, NYU Stern conference, September 2012.

    Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Scott Motyka (2012), “Effects of legibility of text in product descriptions on price perceptions” Summer AMA Conference, Chicago, August. 

    Grewal, Dhruv, Anne Roggeveen and Joan Lindsey-Mullikin (2012), “The Impact of Semantic Cues on Performance Risk Perceptions” Summer AMA Conference, Chicago, August.

    Kim, Namwoon, Dhruv Grewal, Gopalkrishnan Iyer and Rajiv Dant (2012), “Effects of Perceived Opportunism and Managerial Orientation on Performance,” Summer AMA Conference, Chicago, August.

    Grewal, Dhruv (2012), “Pricing Insights from Practice and Research,” Pricing Conference, Wayne State University, August 2012. (Stand Alone Session).

    Ailawadi, Kusum, Yu Ma and Dhruv Grewal (2012), “Drivers of Regular Food Purchases and the Impact of a Change in Health Status: The Case of Diabetes Diagnosis,” Informs, Boston.

    Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue,” La Londe International Service Management, La Londe les Maures, May.

    Aguirre, Elizabeth M., Dominik Mahr, Dhruv Grewal, Ko de Ruyter and Martin Wetzels (2012), “The Impact Of Vulnerability During Covert Personalization – A Regulatory Mode Approach,” EMAC, Lisbon, May.

    Grewal, Dhruv (2012), “Retailing Insights From Research and Practice,” AMA/ACRA Conference, Seattle, April. (Plenary Session).

    Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,”AMA/ACRA Conference, Seattle, April.

    Roggeveen, Anne L, Dhruv Grewal and Jens Nordfält (2012), “Impact of Digital Displays on Consumer Behavior,” AMA/ACRA Conference, Seattle, April.

    Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Cue,” AMA/ACRA Conference.

    Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2012), “Does the Display Location of the Sale Price Matter,” AMA Winter Conference, St. Petersburg, FL, February.

    Suri, Rajneesh, Dhruv Grewal, Anne L. Roggeveen and Nancy Puccinelli (2012), “Effects of Location of Price on Consumers’ Product Evaluation,” AMA Winter Conference, St. Petersburg, FL, February.

    Beitelspacher, Lauren S. Adam Rapp, James ‘Mick’ Andzulis and Dhruv Grewal (2012), “A Multi-level Perspective of Desired and Perceived Control in Sales Interactions,” AMA Winter Conference.

    Grewal, Dhruv, Scott Motyka and Nancy Puccinelli (2012), “The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions,” AMA Winter Conference, St. Petersburg, FL, February.

    Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,” AMA Winter Conference, St. Petersburg, FL, February.

    Grewal, Dhruv (2012), “Lessons from Innovative Retailers,” International Conference in Marketing, IIM Lucknow, Noida, India, January 2012. (Plenary Session). 

    Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2012), “The Impact of Online Presentation Format on Preference,” International Conference in Marketing, IIM Lucknow, Noida, India, January.

     

    2011

    Krishnan, R., Claudia Townsend, Anne L Roggeveen and Dhruv Grewal (2011), “The Impact of Online Presentation Format on Preference,” 5th Great lakes NASMEI Marketing Conference, Chennai, India, December 29.

    Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Shan Feng (2011), “Effects of Legibility of Text in Product Descriptions on Price Perceptions,” Association for Consumer Research, Poster paper, St. Louis, October.

    Puccinelli, Nancy M., Richard Cuthbertson, Malobi Kar and Dhruv Grewal (2011), “Retail Format, Consumer Orientation and Pricing: A study of the Indian market.” Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia, September.

    Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011), “Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help?” Summer American Marketing Association Conference, San Francisco, CA,

    Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2011), “The Impact of Swoosh in Making Online Product Exposures more Experiential,” Summer American Marketing Association Conference, San Francisco, CA, August.

    Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2011),“Impacts of Price Transparency on Price Fairness and Behavioral Intentions,” World Marketing Congress, Academy of Marketing Science, Rheims, France, July.

    Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” La Londe Conference for Marketing Communications and Consumer Behavior, La Londe, France, June 2011, Behavior.

    Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “When to Present Price Information: Before and After Experiencing a Product?,” 2011 Academy of Marketing Science Conference, Coral Gables, FL.

    Grewal, Dhruv, Anne L. Roggeveen and Joan Lindsey-Mullikin (2011), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Academy of Marketing Science Conference, Coral Gables, FL. 

    Arnold, Todd, Robert Palmatier Dhruv Grewal and Arun Sharma (2011), “Understanding Retail Managers’ Role in the Sales of Products and Services,” Winter AMA Conference, Austin,

     

    2010

    George, Morris, V. Kumar and Dhruv Grewal (2010), “Optimizing Multi-category Catalog Mailing,” DMEF Research Summit October.

    Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),“Effects of satisfaction and complaint handling on loyalty: A cross-national analysis,” ICRM, England, September.

    Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2010), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Summer AMA, Boston.

    Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-National Analysis,” AMS, Lille, France July.

    Gauri, Dinesh, Yu Ma, Kusum Ailawadi and Dhruv Grewal (2010), “An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior,” INFORMS Marketing Science (June), University of Cologne.

    Grewal, Dhruv, Gopalkrishnan R. Iyer, Rajshekhar (Raj) G. Javalgi and Lori Radulovich (2010),

    “Entrepreneurial Orientation and Knowledge Resources,” Academy of Marketing Science, Portland Oregon, May.

    Gauri, Dinesh and Dhruv Grewal (2010), “Antecedents and Consequences of Retail Strategy: Insights from Recent Retailing Research,” Winter AMA, New Orleans.

    Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2010), “Service Recovery Strategies,” Winter AMA, New Orleans.

     

    2009

    Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Behavioral Pricing Conference, Orlando.

    Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri and Nancy Upton (2009),

    “Price Distinctiveness: Does Background Color and Shape Affect Price Evaluation?,” Behavioral Pricing Conference, Orlando.

    Gauri, Dinesh, Dhruv Grewal, Yu Ma and Kusum Ailawadi (2009), “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,”Summer AMA Conference.

    Compeau, Larry D., Dhruv Grewal and Kristy Reynolds (2009), “Giving Meaning to Self and

    Relationships Through Everyday Retail Shopping Experiences” in 2009 AMA Summer Educators’ Conference: The Role of Marketing in Defining the Organization’s Sustainability Goals, Chicago, IL: American Marketing Association.

    George, Morris, V. Kumar and Dhruv Grewal (2009), “What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing” Summer AMA Conference.

    Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009),“How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” University of Illinois Pricing Camp, June.

    George, Morris, V. Kumar and Dhruv Grewal (2009),“What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing.” Marketing Science Conference, University of Michigan, June.

    Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2009),“Transparency of Pricing: A Critical Strategic Differentiator,” Academy of Marketing Science, Baltimore, MD, May.

    Grewal, Dhruv and Joan Lindsey-Mullikin (2009),“When Semantic Price Cues are Effective,” Academy of Marketing Science, Baltimore, MD, May 2009. Presented by: Gopalkrishnan Iyer.

    Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2009), “How the Order of Sampled Experiential Products Affects Choice,” Winter AMA Conference, Tampa.

    This paper was awarded best paper in the CB Track.

    Grewal, Dhruv and Michael Levy (2009), “Emerging Issues in Retailing: 2001-2007,” Winter AMA Conference, Tampa.

    Puccinelli, Nancy M. and Dhruv Grewal (2009), “When Positive is Painful: Aversion to Mood Transitioning as an Explanation for the Avoidance of Positive Hedonic Stimuli,” Winter AMA Conference, Tampa.

    Puccinelli, Nancy M., Dhruv Grewal and Susan A. Andrzejewski (2009), “Affect and Consumer Behavior: A Meta-Analytic Review,” Society for Consumer Psychology, San Diego, February 2009.

    Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos and Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue,” Society for Consumer Psychology, San Diego, February. (Poster Session)

     

    2008

    Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markosand Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue, “Society for Marketing Advances, Tampa, November.

    Gauri, Dinesh, Dhruv Grewal and Yu Ma (2008). “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,” Informs, October.

    Chandrashekeran, Rajesh, Dhruv Grewal, Rajneesh Suri and Nancy M. Puccinelli (2008), “Minding Your Pricing Hues: Effect of Color on Price Perception,” Drexel Pricing Conference, September.

    Grewal, Dhruv and Joan Lindsey-Mullikin (2008), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Summer Educators Conference, American Marketing Association, San Diego, CA.

    Roggeveen, Anne L, Dhruv Grewal and Ronald Goodstein (2008), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence,” Academy of Marketing Science, Vancouver, May 2008.

    Best Paper Award – Retailing Track (Stan Hollander Prize).

    Best Overall Conference Paper Award (Wayne Delozier Prize).

    Grewal, Dhruv, R. Krishnan and Joan Lindsey-Mullikin (2008), “Building Customer Relationships through Service Strategies: Bricks, Clicks & Bricks & Clicks,” Service Camp, Florida Atlantic University, February.

    Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2008),“CRM: Complaint Management Strategies,” Service Camp, Florida Atlantic University, February.

     

    2007

    Krishnan, R. and Dhruv Grewal (2007), “Changing Landscape of Marketing Research and Customer Value,” International Marketing Conference, Great Lakes Institute of Management, Chennai, December.

    Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “When Left is Right and Right Maybe Wrong,” Fordham Pricing Conference, September.

    Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “More efficiency through price transparency,” International Pricing & Marketing Conference (PRIMA 2007), Innsbruck (Austria), September.

    Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “Fairness through Transparency,” Fordham Pricing Conference, September.

    Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “Mind Your Pricing Hues: Demonstrations of the Impact of Price Color on Evaluations,” University of Illinois Pricing Camp, May.

    Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “The Effect of Spatial Presentation of Price on Price Perception,” University of Illinois Pricing Camp, May.

     

    2005-2006

    Grewal, Dhruv (2006), “Environmental Research: A Research Agenda,” Summer AMA, Chicago, August.

    Grewal, Dhruv (2005), “Retail Pricing Research,” Fordham Pricing Conference, November. Keynote speaker.

    Grewal, Dhruv and Joan Lindsey-Mullikin (2005), “Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality,” Fordham Pricing Conference, November.

    Harris, Katherine E., Kenneth L. Bernhardt, Lois A. Mohr and Dhruv Grewal (2005), “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” Direct Marketing Educational Conference, October, Atlanta, GA.

     

    2004

    Kim, Namwoon, Dhruv Grewal, Arun Sharma, and Rajendra K. Srivastava (2004), “Impact of Store Manager Capabilities on Business Performance: A Social Capital Theory Perspective (Yale-Marketing Science Collaboration Conference, December.

    Chandrashekaran, Rajesh and Dhruv Grewal (2004), “Non-Conscious Processing of Print Ads in Price Advertisements,” Fordham Pricing Conference, October.

    Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal and Andrea L. Godfrey (2004), “Do Satisfied Customers Buy More? The Moderating Roles of Convenience and Individual Characteristics on Repurchase Behavior,” Frontiers in Services, University of Miami, October.

    Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Self-Service Technology Effectiveness: the Role of Comparative Information, Interactivity, and Individual Differences on Perceived Control and Interface Evaluation,” Frontiers in Services Conference, Miami, Florida. (October 2004).

    Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2004), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Marketing Science, Holland, June.

    Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2004), “Does Compensation after a Service Failure Always Work? The Moderating Effect of Responsibility, Stability and Severity of Failure,” Marketing Science, Holland, June.

    Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2004), “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” American Marketing Association Winter Educator’s Conference, Scottsdale, Arizona, February.

     

    2002-2003

    Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2003), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Fordham University Pricing Conference, New York, NY, November.

    Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Perceived Control, Expectation, and Customer Self Service Recovery in Technology-Based Self-Service Failure Encounters: An Exploratory Study,” Third Greater Boston Marketing Research Colloquium, Boston, Massachusetts. (May 2003).

    Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 Marketing Science Conference, Maryland.

    Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003),“Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 American Marketing Association Winter, Orlando, FL.

    Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” Marketing Science Institute Conference on Metrics, Dallas.

    Grewal, Dhruv, Joan Lindsey-Mullikin, Larry Compeau and Ross Petty (2002), “Variations within the Consumers’ Interpretation of Reference Price Ads: Avenues for Future Research,” Fordham Pricing Conference.

    Grewal, Dhruv, Glenn Voss, Julie Baker and Michael Levy (2002), “Wait Expectations, Store Atmosphere and Gender Effects on Store Patronage Intentions,” 5th Colloque Etienne THIL, September, ­ La Rochelle. 

     

    2000-2001

    Grewal, Dhruv and Joan Lindsey-Mullikin (2001), “The Influence of Market Price Variation and Store Familiarity on Internet Purchase Intentions” 2001 Fordham University Pricing Conference, New York, NY.

    Grewal, Dhruv, Jeanne Munger, Michael Levy, and Gopalkrishnan Iyer (2001), “The Influence of Internet-Retailing Factors on Price Expectations” 2001 Fordham University Pricing Conference, New York, NY.

    Grewal, Dhruv (2000), “Perspectives in Pricing: Research Issues in a Networked Environment,” 2000 Fordham University Pricing Conference, New York, NY.

    Chandrashekeran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Advertisements on Consumers’ Internal Reference Prices: The Moderating Role of Savings presentation Format,” 2000 Fordham University Pricing Conference, New York, NY.

    Grewal, Dhruv and Joan Lindsey-Mullikin (2000), “The Changing Face of Objective and Subjective Price Variation in Web-Based Retail Environments,” 2000, Fordham University Pricing Conference, New York, NY.

    Miyazaki, Anthony D. Grewal, Dhruv, and Ronald C. Goodstein (2000), “Role of Alternative Heuristic Cues.” Winter American Marketing Association Conference 2000, San Antonio, Texas.

     

    Prior to 2000

    Munger, Jeanne L. and Dhruv Grewal (1999), The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions,” Fordham 2nd Pricing Conference, New York, NY.

    Grewal, Dhruv, Arun Sharma and R. Krishnan (1999), “Compete on Value,” Academy of Marketing Science, Coral Gables, FL.

    Krishnan, R. and Dhruv Grewal (1999), “Value Based Marketing Strategies,” New Delhi, India.

    Parasuraman, A. and Dhruv Grewal (1998), “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Marketing Science Institute Conference, Coral Gables, Florida.

    Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1997), “The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value,” Marketing Science Conference, Berkeley, CA.

    Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol (1997), “Socialization, Gender and Adolescents’ Use of Product Labels,” Winter American Marketing Association Conference, St. Petersburg, February.

    Grewal, Dhruv, Anuj Mehrotra and Arun Sharma (1996), “Evaluation of Efficiency in Marketing: A Conceptual and Empirical Examination,” Winter American Marketing Association Conference, Hilton Head, South Carolina.

    Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Association for Consumer Research, Minneapolis, Minnesota, 1995.

    Grewal, Dhruv and Carolyn Costley (1995), “A Methodological Review of Price-Perceived Quality: An Agenda For Future Research, Marketing Science Conference, Sydney, Australia.

    Grewal, Dhruv and Michael Levy (1995), “Legal Issues in Retail Pricing: New Developments in Reference Pricing and Resale Price Maintenance,” Retail Patronage Conference.

    Grewal, Dhruv, Howard Marmorstein and John Charnes (1995),”The Accuracy of Consumers’ Internal Reference Prices: Implications for Predicting Brand Choice and Response to Price Promotions,” Winter American Marketing Association Conference, San Diego, California.

    Sirgy et al. (1995), “Direct Versus Indirect Measures of Self-Image Congruence,” Annual Conference of the Society For Consumer Psychology, San Diego, California.

    Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1995), “The Effect of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition and Transaction Value,” Marketing Science Institute Conference on Behavioral Perspectives in Pricing, Boston, Massachusetts.

    Lassar, Walfried M., Valerie S. Folkes Dhruv Grewal and Carolyn Costley (1995), “Consumer Affective Reactions to Product Problems: The Role of Timing,” Conference on The of Role Affect in Marketing, University of California, Riverside, June.

    Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Conference on The Role of Affect in Marketing, University of California, Riverside, June.

    Grewal, Dhruv and Julie Baker (1994), “Do Retail Store Environment Cues Affect Consumers’ Price Acceptability?: An Empirical Examination,” Academy of Marketing Science Conference, Nashville, Tennessee.

    Schriesheim, Chet, Howard Marmorstein, Dhruv Grewal, Claudia Gardiner and Melanie J. Lankau (1994), “The Polychronic Attitude Index: A Multitrait-Multimethod Validation and Extension,” Causal Modeling Conference, Purdue University.

    Yadav, Manjit and Dhruv Grewal (1993), “An Examination of Buyers’ Internal Reference Prices and Transaction Value in Bundle Offers,” American Marketing Association Winter Educators’ Conference, Newport Beach, California.

    Grewal, Dhruv and Howard Marmorstein (1992), “Customer Service Time as a Determinant of Store Patronage,” American Marketing Association Educators’ Conference, Chicago, Illinois.

    Grewal. Dhruv and Larry Compeau (1992), “Comparative Price Advertising: A Critique of the Theory,” Academy of Marketing Science Conference, San Diego, California, 1992.

    Grewal, Dhruv, R. Krishnan and William Dodds (1992), “The Role of Discount, Brand and Store Information on the Effectiveness of Comparative Price Advertisements,” Academy of Marketing Science Conference, San Diego, California.

    Grewal, Dhruv and Jerry Gotlieb (1992), “A Comparative Advertising Investigation into the Consumers’ Decision Making Process,” Academy of Marketing Science Conference, San Diego, California, 1992.

    Monroe, Kent B., Dhruv Grewal and Larry Compeau (1991), “Reference Prices: The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues,” Association for Consumer Research, Chicago, Illinois.

    Stone. Eugene F., Diana L. Stone and Dhruv Grewal (1991), “Development of a Multidimensional Measure of Perceived Product Quality,” American Psychological Society, Washington, D.C., 1991.

    Grewal, Dhruv (1991), “The Effects of Price and Reference Price on Buyers’ Perceptions of Quality, Value and Behavioral Intentions,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.

    Grewal, Dhruv and Howard Marmorstein (1991), “Consumer’s Subjective Cost of Time while Shopping,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.

    Grewal, Dhruv (1991), “The Effects of Acquisition and Transaction Value on Buyers’ Perceptions of Value and Behavioral Intentions: An Empirical Test of Transaction Utility Theory,” Winter Marketing Educators’ Conference, Orlando, Florida, 1991.

    Grewal, Dhruv (1990), “Managing Technology Transfer in the International Environment, TIMS/ORSA Conference, Las Vegas, Nevada.

  • “Field Studies: Understanding B2B and B2C Relationships,” ShethAMA Doctoral Consortium, London Business School, London, July 2015.

    “Strategies for Success,” ShethAMA Doctoral Consortium, University of Washington, Seattle, June 2012. (Stand Alone Session).

    “Publishing and Reviewing: Building a Successful Academic Career” Society for Marketing Advances Doctoral Consortium, Memphis, TN, November 2011.

    “Building a Successful Academic Career:  Publishing Insights,” Society for Marketing Advances Doctoral Consortium, Atlanta, November 2010.

    “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Texas Christian University, June 2010.

    “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Georgia State University, June 2009.

    “Conceptually Driven Managerial Research,” Service-SIG AMA Doctoral Consortium, University of Maryland, October 2008.

    “Pricing Research: Behavioral Insights,” Sheth-AMA Doctoral Consortium, University of Missouri 2008.

    “Co-Creating Service Recovery,” Sheth-AMA Doctoral Consortium, Arizona StateUniversity 2007.

    “Retail Pricing Research,” Sheth-AMA Doctoral Consortium, University of Connecticut, Storrs, July 2005.

    “Working with Collaborators,” Sheth-AMA Doctoral Consortium, Texas A&M University, College Station 2004.

    “Building a Successful Academic Career: Perspectives of an Author, Reviewer and Editor,” Balas Doctoral Consortium, May 2004, Babson College.

    “Retailing Research: Past, Present and Future,” Society for Marketing Advances Doctoral Consortium and Retailing Conference, New Orleans, November 2003.

    “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Robert Mittlestaedt Doctoral Symposium, March 2003, Nebraska University, Plenary Speaker.

    “The Journal of Retailing” 2002 ShethAMA Doctoral Consortium, Emory University, Atlanta, GA.

    “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?,” Presentation at plenary session of the 2001 Sheth-AMA Doctoral Consortium, University of Miami.

    “Role of Alternative Heuristic Cues.”  2000 Society for Marketing Advances Doctoral Consortium, Orlando, Florida.

    “Pricing and Public Policy: An Overview and Avenues for Future Research,” 1998 AMA Doctoral Consortium, University of Georgia, Athens.

    • Oxford University Marketing Camp, July 2015
    • Oklahoma State University,April 2015.
    • Texas A&M Thought Leadership, January 2015.
    • Monterrey Tec, Guadalajara, January 2015
    • Stockholm School of Economics, December 2014
    • University of Pittsburgh, November 2014
    • Stockholm School of Economics, June, 2013
    • Maastricht University, June 2013
    • Maastricht University, November 2012
    • Maastricht University, April 2012
    • Maastricht University, December 2011
    • Maastricht University, June 2011
    • Maastricht University, November 2010
    • Texas A&M Thought Leadership, January 2010
    • University of Miami, February 2009
    • Northeastern University,  November 2008
    • Babson Retail Thought Leadership, 2008
    • University of Houston, February 2006
    • University Oberta de Catalunya, Barcelona Spain, November 2012 (plenary speaker)
    • Stockholm School of Economics, March 2012
    • Texas Christian University,  February 2006
    • Drexel University, January 2006
    • University of  Massachusetts, November 2005
    • Virginia Tech, September  2005
    • University of Illinois Pricing Camp, May 2005
    • University of Connecticut CRM Thought Leadership, 2005
    • Babson Research Forum, February 2005
    • Ohio State University, November 2004
    • University of Rheims, May 2004
    • Dartmouth College, April 2004
    • Babson Research Forum, 2004
    • University of Mississippi, March 2004
    • University of Arkansas Retailing Camp, February 2004
    • University of Illinois Pricing Camp, 2003
    • Temple University Marketing Research Forum, 2003
    • Baruch University Marketing Research Form 2003
    • Babson Research Forum, 2002
    • Bentley College 2002
    • Babson College 1999
    • University of Illinois Pricing Camp, September  1997
    • University of Oklahoma, 1995
    • University of Illinois, 1995
    • University of Texas at Arlington, October 1992
    • Clarkson University,  July 1992

  • 2015: “Developing a Research Agenda,” Hyatt Regency, Coral Gables, March 3, (Participants from Monterrey Tec and SSE – one day workshop).

    2015: “Analytics, Insights, Experimentation and Observation,” Monterrey Tec, January 25. (Participants from Monterrey Tec – ½ day workshop).

    2014: “Marketing Experiments,” Association for Consumer Research Latin America Conference, Monterrey Institute of Technology and Higher Education, Guadalajara, Mexico, May 24, (2 hour pre-conference workshop).

    2014: “Retailing Research and Research Methodology Workshop,” Babson Executive Education Center, April 7-8. (Participants from Monterrey Tec and SSE –2 day workshop).

    2014: “Marketing Experimentations,” Monterrey Institute of Technology and Higher Education, Guadalajara, Mexico. January 22-January23 (2 day workshop).

    2013: “Building a Successful Academic Career: Perspectives of An Author, Reviewer and Editor,” Monterrey Institute of Technology and Higher Education, Guadalajara, Mexico. May 39-May 31 (2.5 day workshop).

    2010; “Lessons Learned,” Academy of Marketing Science, Portland Oregon, May 2010 (Plenary Speech at Annual Dinner).

    2006: “Journal of Retailing: The Review Process,” Summer AMA, Chicago, August.

    2005: “Journal of Retailing: The Review Process,” Society for Marketing Advances, November.

    2004: “Journal of Retailing: Research Avenues,” Ohio State University, November.

    2004: “Journal of Retailing: The Process and A Research Agenda,” American Marketing Association Summer Educators’ Conference, Boston, August.

    2004: “Journal of Retailing: Research Avenues,” University of Mississippi, March

    2003: “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Babson Research Forum, December.

    2003: “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Society for Marketing Advances Doctoral Consortium, New Orleans, November 2003.  Opening Talk.

    2003: “Meet the Editors Session: The Journal of Retailing” Association for Consumer Research, Toronto, October.

    2003: “Meet the Editors Session:  The Journal of Retailing,” Academy of Marketing Science, Washington D. C.

    2003: “The Journal of Retailing” Robert Mittlestaedt Doctoral Symposium, Nebraska University.

    2003: “The Journal of Retailing” Marketing Research Forum, Temple University 2003.

    2003: “Meet the Editors Session: The Journal of Retailing” 2003 American Marketing Association Winter, Orlando, FL.

    2003: “The Journal of Retailing” Baruch College Marketing Research Forum.

    2002: “Meet the Editors Session: The Journal of Retailing” 2002 Association for Consumer Research, Atlanta, GA.

    2002: “The Journal of Retailing” 2002 Winter AMA Conference, Austin, TX.

    2002: “The Journal of Retailing” 2002 Bentley College.

    2001: “Journal of Retailing” 2001 Fordham University Pricing Conference, New York, NY.

    • Marketing Science Institute Research Grant 2008 (with Nancy M. Puccinelli and Susan A. Andrzejewski).
    • Marketing Science Institute Research Grant 2006 (with Rajiv Dant and Robert Palmatier).
    • Marketing Science Institute Research Grant 2004 (with Rajiv Dant, Robert Palmatier and Kenneth Evans).
    • Marketing Science Institute Research Grant 2003 (with Hooman Estelami).
    • Marketing Science Institute Research Grant 2002 (with Kathleen Seiders and Glenn Voss)
    • Marketing Science Institute Research Grant 2002 (with Rajiv Dant and Kusum Ailawadi)
    • School of Business Summer Research Funding, University of Miami (2000).
    • School of Business Summer Research Funding, University of Miami (1999).
    • School of Business Summer Research Grant, University of Miami (1998).
    • Summer Research Grant in Business and the Social Sciences, University of Miami (1997)
    • School of Business Summer Research Grant, University of Miami (1996).
    • School of Business Summer Research Grant, University of Miami (1995).
    • General Research Support Award, University of Miami, April 1994.
    • Summer Research Grant in Business and the Social Sciences, University of Miami (1994).
    • Summer School of Business Research Grant, University of Miami (1993).
    • Summer School of Business Research Grant, University of Miami (1992).
    • General Research Support Award, University of Miami April 1991.
    • Summer Research Grant in Business and the Social Sciences, University of Miami (1991).
    • Summer Research Grant in Business and the Social Sciences, University of Miami (1990).
    • Research Grant for study on “Customer Satisfaction in Markets” from the Institute for the Study of Quality in Manufacturing and Service, University of Miami, 1989.
    • Marketing Science Institute, Research Grant, 1988.

 

All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella