Dr. Dhruv Grewal

LATEST NEWS: New Marketing 9e Book out in 2022

Zhen Zhu, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2007), “Self-Service Technology Effectiveness: The Roles of Design Features and Individual Traits,” Journal of the Academy of Marketing Science, 35 (4), 492-506.

Leave a Reply

All site content unless otherwise noted ©2014 Dhruv Grewal – Site Design by Chris Cappella