Dr. Dhruv Grewal

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Parasuraman, A. and Dhruv Grewal (2000), “The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda,” Journal of the Academy of Marketing Science, 28 (Winter), 168-174. 18th most cited JAMS article as of 12/1/2011 on JAMS website. (invited though leader paper).

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