Dr. Dhruv Grewal

• “Rethinking the Physical Store: Role of Tech,” Tec de Monterrey 2024 (audience: senior retail executives) (with Anne L. Roggeveen).
• “Future of Retailing,” Egade, Tec de Monterrey, April 13, 2023 (Audience: retail school advisory members – such as senior members from Oxxo, Home Depot Mexico, Bed Bath & Beyond, etc.).
• “Pricing Strategy of Today’s Retail Realities,” Bungee Tech Online Panel Discussion, October 19, 2021.
• “Implementing Marketing Programs,” with ExxonMobil with participants from N. America, in Houston, September 2019.
• “Marketing Essentials,” ExxonMobil with participants from US, Canada and Mexico in Houston (May 2019).
• “Pricing Strategies and Tactics,” ExxonMobil with participants from Europe in Prague, (December 2017).
• “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Egypt, Russia, UK, etc.) in Prague, May 2017.
• “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Egypt, etc.) in Prague, October 2016.
• “Pricing Strategies and Tactics,” ExxonMobil with participants from Europe in Prague, (June 2016).
• “Implementing Fuel Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Norway, UK, Germany, Netherland, Italy, France, Nigeria, Egypt) in UK, May 2016.
• “Customer Trend & Market Opportunity Analysis” and “Customer Experience & Engagement Management,” with Lantmannen/SSE program, April 2016.
• “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Norway, Germany, Belgium) in Prague, October 2015.
• “Implementing Marketing Programs,” with ExxonMobil with participants from Americas (e.g., US, Canada) in Houston, September October 2015.
• “Analytics, Experimentation, Insights and Observation,” Stockholm School of Economics, Sweden. December 16, 2014. (Audience: retail school advisory members – such as senior members from ICA, COOP, Coca-Cola, Accenture, etc.).
• “Implementing Marketing Programs,” with ExxonMobil with participants from Europe (e.g., Czech Republic, Norway, Turkey) in Prague, September 2014.
• “Implementing Marketing Programs,” with ExxonMobil with participants from Americas (e.g., US, Canada, Brazil. Mexico) in Virginia, October 2013.
• “Executing Marketing Programs,” with ExxonMobil with participants from Asia (e.g., China, India, Thailand) in Bangkok, September 2013.
• “Implementing Marketing Programs,” with ExxonMobil with participants from Egypt, Sweden and Hungary in Prague, May 2013.
• “Pricing Strategies and Tactics,” ExxonMobil Asia Group, Hua-Hin, Thailand (participants from China, India, Thailand, Singapore) (May 2012).
• “Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Russia, Poland, Czech Republic in Prague, April 2012).
• “Retailing Insights from Research and Practice,” ICA Headquarters, Stockholm, Sweden. March 15, 2012. (Over 50 folks in the audience from marketing and related disciplines and store owners).
• “Retailing Insights from Research and Practice,” Stockholm School of Economics, Sweden. March 16, 2012. (Audience: retail school advisory members – such as senior members from Axel Johnson (Åhléns), H&M, COOP, etc.).
• “Customer-driven Marketing & Social Media Methods & Opportunities in Retail,” International Institute of Analytics: RARC Symposium, Boston (with Lori Shafer and Mary Delk) (November 2011).
• “Customer Driven Merchandising,” Dell, Round Rock, TX (June, July, September 2011), Montpelier, France (October 2011).
• “Principles, Processes and Methods for Developing, Implementing & Assessing Marketing Programs,” (with ExxonMobil Lubricant Group with participants from Turkey, England and Egypt in Istanbul, March 2011).
• “The Impact of Gasoline Prices on Grocery Shopping Behavior and Promotion,” Promotion Optimization Institute Conference: Charting Your Course to Trade Promotion Optimization Summit, Chicago March 2011.
• “Business Insights,” (with IRI for J&J Groups: Neutrogena, CA, Neutrogena, NYC and McNeil, PA 2009).
• “Price and Promotion Best Practices in a Changing Economy,” IRI Insight to Impact Summit, Las Vegas, (March 2009).
• “Price & Promotion Analysis,” (IRI Chicago, 2009).
• “Price & Promotion Analysis,” (at Hood with IRI in 2008).
• “The Dao of Insights,” IRI, 2006-2009 (Many deliveries in N. America, Europe and Asia).
• “Behavioral Aspects of Value-Based Pricing,” 19th Annual PriceX Conference, California (June 2006).
• “Developing Winning Retail Marketing and Pricing Strategies,” 18th Annual PRICEX Conference, Chicago (June 2005).
• “Retail Success through Value,” L.L. Bean Forum, University of Southern Maine (March 2005).
• “Developing Winning Marketing and Pricing Strategies,” Simon & Kuchner, 2004.
• “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?” Presentation at Bank of Montreal Marketing Research Session, September 2002 (with Mitzi Montoya-Weiss and Glenn Voss).
• “Role of Evaluation, Shop-Around Preferences, and Technology Use on Profits: Moderation Effects of Switching Barriers,” Bank of Montreal, 2002.
• “Understanding the Market, Segmentation, Selling and Life-Time Value of the Customer,” Met-Life, New York, 2001, 2002.
• “Market Analysis, Segmentation, Value-Based Pricing and Trends in Telecommunication,” Telcordia, New Jersey, 2001-2003.
• “Understanding Marketing and the Marketplace” Babson Consortium Program, Babson Park, September 2004, March 2003, 2002.
• “Segmentation and Value-Based Pricing,” Ericsson, Babson College, 2001.
• “Developing a Winning Marketing Strategy,” CIAB, Colorado, 2001.
• “Compete on Value,” Colgate Palmolive, New York, 1999.
• “Developing a Winning Marketing Strategy,” Sherwin Williams, Nashville, TN, 1999.
• “Value Based Marketing Strategies,” Motorola, TX 1998.
• “Value Driven Marketing Strategies,” Lucent, Miami 1998.
• “Customer Driven Marketing Strategies,” Motorola, Atlanta 1997.
• “Strategic Classification of Stores,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
• “Understanding & Measuring Customer Satisfaction,” Goodyear Tire & Rubber Company, Akron Ohio, 1996.
• “Trends in Telecommunications and Value Based Marketing Strategies,” Lucent 1995.
• “Behavioral Perspectives in Pricing,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
• “Defining the Retailer Customer,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.
• “Classification of Retail Outlets Based on Efficiency,” Goodyear Tire & Rubber Company, Akron Ohio, 1995.

“Increasing Student Engagement using Technology,” McGraw-Hill Symposium, Charleston, February 2015. (Led discussions and demonstrated a number of options: Connect, Blog, and Facebook exercise).  Faculty from over 10 universities and colleges were present and participated in the session.

“Engaging Students Today,” McGraw-Hill Symposium, Chicago, March, 2013.

“Social Media: Enhancing Your Marketing Endeavors,” Using Social Media to redefine the Customer Value Proposition Conference, Babson College, April 2012.  Plenary opening talk.

“Teaching Marketing Foundations,” McGraw-Hill Symposium, San Francisco, March 2011.

“Engaging Students: Interactivity and Analytics,” Summer AMA, Boston 2010.

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” University of New Hampshire, April 2009.

“Strategies for teaching to Millennial’s (today’s student),” McGraw-Irwin Event at NYC (attended by over 30 faculty from NY schools), April 2009.

“Measuring Value,” McGraw-Irwin Principle of Marketing Symposium in Memphis, March 2009.

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” University of Miami, February 2009.

“Insights from Research & Teaching,” Babson College Marketing Division Colloquium Series, September 2008.

“Using Electronic Toolkits to Engage Your Principles of Marketing Students,” Summer Educators Conference, American Marketing Association, San Diego, August 2008.

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment.” Workshop at George Mason University, February and May 2008.

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” (with Michael Levy), University of New Haven, (sponsored by AMA Connecticut Chapter and McGraw-Hill), October 12 2007, (over 15 faculty from New England attended).

“Why Write a Textbook: Pro’s & Cons?,” AMA Summer Educators’ Conference, August 2007, Washington D.C.

“Delivering Insights: The 3 I’s of Teaching: Integration, Involvement, and Interaction,” Pre-Conference Workshop, AMA Summer Educators’ Conference, August 2007, Washington D.C.

“Interactivity in Marketing Foundation Classes,” 2007 Marketing Educators’ Conference, San Antonio, Texas.

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” Bentley College, April 2007. (over 25 faculty from New England attended).

“Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment,” Bryant College, April 2007.

“The Changing Learning Environment: Who are Today’s Students?.” NY McGraw-Hill Conference, 2007, luncheon keynote speaker.

“Engage Your Principles of Marketing Students in New and Fresh Ways,” Web-Ex Presentations, McGraw-Hill, (made a number of presentations over the months of February, March and April 2007).

“The 3 I’s of Teaching: Integration, Involvement, and Interaction,” Society for Marketing Advances Distinguished Teach Award Finalist Presentations, November 2005.

“Teaching: A Chance to Make a Difference in My Student’s Lives,” in AMA Winter Educators’ Conference Proceedings, Henderson and Moore (eds.), Vol. 14, Chicago, IL: American Marketing Association, 40-41. Teaching SIG Awards Session 2003.

“Great Teachers in Marketing Presentation: My Chance to Make a Difference, Academy of Marketing Science, Coral Gables, Florida, 1999.

• Masters in Arts (Public Relations) Thesis Committee Member:
  • Susanne P. Conrad, University of Miami.
  • Title: “An Examination of the Professional Public Relations Use of Research Techniques.”  Completed:  June 1992.
• Doctorate in Marketing, Dissertation Committee Member:
  • Sukumar Kavanoor, University of Mississippi.
  • Title: “Comparative Versus Noncomparative Ads: The Moderating Role of Ad Credibility and its Determinants.”
  • Completed: October 1995
• Doctorate in Marketing, External Reader:
  • Jill Sweeney, Curtin University, Australia.
  • Title: Antecedents and Consequences of Perceptions of Value: A Field Study
  • Completed: Summer 1995
• Doctorate in Marketing, Committee Member:
  • Morris George, University of Connecticut
  • Title: Essays on Cross-Buying in a Non-Contractual Setting: Why, What, When and How Much?
  • Completed: May 2008
• Doctorate in Psychology, Committee Member:
  • Scott Motyka, Brandeis University
  • Completed: February 2013
• Doctorate in Marketing, Committee Member:
  • Elizabeth Aguirrelopez, Maastricht University
  • Completed: 2015 (Industry Placement)
• Doctorate in Marketing, Committee Member:
  • Jan Pelser, Maastricht University
  • Completed: 2016 (Industry Placement)
• Doctorate in Marketing, Committee Member:
  • Francisco Villarroel
  • Completed: 2017.
  • First Job: University of Massachusetts Amherst
• Doctorate in Marketing, Committee Member
  • Siddharth Bhatt, Drexel
  • Completed: 2019.
  • First Job: Penn State Harrisburg.
• Doctorate in Marketing, Committee Member
  • Elisa Schweiger, University of Bath:
  • Completed 2020
  • First Job: King’s College.
  • Doctorate in Marketing MMA 2019 Annual Outstanding Teacher-Scholar Doctoral Student Competition Finalist.
  • Finalist 2020 Best Thesis Award – Paris International Marketing Trends Conference
• Doctorate in Marketing, Committee Member
  • Hongjun Ye, Drexel
  • Completed 2021.
  • First Job: Clarkson University
• Doctorate in Marketing, Committee Member
  • Riley Krotz, University of Tennessee.
  • Completed: 2021
  • First Job: Texas Tech.
  • Finalist for the SERVSIG 2022 Best Dissertation Award
  • 2021 AMS Doctoral Dissertation Proposal Runner Up
  • 2021 BESH Doctoral Research Award, First-Place
  • Mathew Joseph Emerging Scholar Award  AMA DocSIG
• Doctorate in Marketing, Committee Member
  • Timna Bressgott, Maastricht
  • Completed: 2023
  • Industry placement
• Doctorate in Marketing, Committee Member
  • Rudd Wetzel, Maastricht
  • Completed: 2024
• Doctorate in Marketing, Committee Member
  • Tianqi Yang, Kings College, UK (in process)

University Service

• Board of Directors, Babson Global, March 2016 – January 2020.

College

• Search/Recruiting Committee for an Olin Endowed Professor of International Business 2023.
• Co-Director, Retail Supply Chain Institute (2007-present)
  • Organized numerous conferences and events.
• Committee member, Faculty Workload and Compensation Committee (2022-present)
• Faculty Senate Member (2015-2020) – department representative.
• Co-Chair, Faculty Workload and Compensation Committee (2018-2020)
• Committee member, Faculty Workload and Compensation Committee (2020-2021)
• Committee member, Babson IRB, (2011-2023)
• Committee member, Babson Faculty Research Fund, (2017-2019)
• Moderator, Babson India Forum Session (speaker: Mr. Laxman Narasimhan, CEO PepsiCo Latin America), April 2016.
• Global Center Committee (2015-2016).
• Legal and Financial Working Group Committee 2015.
• Faculty observer, Trustee Investment Committee 2014.
• Chair, Search/Recruiting Committee for an Endowed Professor 2012-2013
  • Successfully completed search of Olin Professor
• Co-Chair, Teaching Innovation Fund, (2011-2012)
  • Drafted revised bylaws and application forms.
  • Budget over $100,000.
  • Reviewed and awarded numerous TIF grants for summer stipends and/or expense support.
• Committee member, Babson Faculty Research Fund, (2011-2015)
  • Funding awarded around a quarter of a million and around 10-12 course releases.
• Chair, Dean of Faculty Search Committee (2010): Successfully completed search.
  • Process was open to both external and internal candidates.
• Chair, Graduate Dean Search Committee (2008-09): Successfully completed search.
  • Process was open to both external and internal candidates.
• Chair, Babson Faculty Research Fund, (2005-2008)
  • Funding awarded each year around a quarter of a million and 14 course releases.
• Co-Chair, Babson Faculty Research Fund, (2009-2010)
  • Funding awarded each year around a quarter of a million and 14 course releases.
• Committee Member, Babson Faculty Pedagogical Fund (2010-2011)
  • Helped draft bylaws.
• Chair, Academic Dean Search Committee (2008): Successfully completed search.
  • Process was open to internal candidates.
• Chair, Faculty Agenda Committee (2008)
• Chair, Glavin Research Fund (2006-2011)
  • Funding budget around $75,000 each year
• Babson Sabbatical Committee (2008, 2009)
• Babson College Faculty Scholarship Award Committee (2008, 2009, 2012, 2013)
• Babson IRB Taskforce (2006)
• Faculty Agenda Committee (2005-2008)
• Ph.D. in Entrepreneurship Core Committee (2004).
• Undergraduate Workload Taskforce (2004).
• Ph.D. in Entrepreneurship Committee (2003).
• FRF Committee Chair (2003).
• FRF Committee (2002-2005)
• Glavin Steering Committee (2002-2010)
• MOD-B (1-Year MBA) Redesign Committee (2003)
• IMC/IME Curriculum Redesign Committee (2002)
• IMC2 Project Revision Committee (2001).
• College Advertising Council Member (2000-2001).
• Glavin Center Committee Member (2000-2005).
• Glavin Center Research Proposal Reviewer (2001).
• FRF Reviewer (2001).

Marketing Division

• Co-Presenter for Appointments Cases before the ADMB for Olin Chair and Division Chair (2013)
• SME Marketing Lead Faculty Member (2015-2016)
• SME Marketing Redesign Committee (2012-14)
  • Revised curriculum to integrate with Information Technology
• SME Marketing Pilot Lead Faculty Member (2014-2015)
• Marketing Research & Analytics Committee (2010)
• Marketing Division Speaker Series (2001-present)
• Marketing Research Forum – November 2002
• Marketing Division Strategic Plan Committee (2001).
• Marketing Division Recruiting Committee (2000, 2001, 2008, 2014).
• Marketing Division Faculty Mentor. (2000-present)
• Marketing Division IMC2 Coordinator (2000-2002).
  • Worked on revising IMC-2 marketing curriculum.
  • Integrated curriculum with other disciplines.
• Marketing Division One-Year MBA Curriculum Representative (2003-2009)

University Service

• Research Council, Alternate Member, 1998-1999

School of Business Administration

• Department Chair, 1999-2000.
• Master’s in Business Administration Admissions Committee, 1992-1995.
• Teaching Awards Committee, 1994.
• International Policy Group, University of Miami, 1991.
• Committee on Faculty Productivity, University of Miami, 1991.
• Third Year Review Committee, Business Law Department, 1995
• Tenure Review Committee, Business Law Department, 1998.
• Tenure Review Committee, Finance Department, 1998.

Marketing Department

• Visiting Scholar Coordinator, 1998-2000
• United Way Coordinator, 1997.
• Assistant Professor Search Committee, 1995, 1996, 1997, 1999.
• Visiting Professor Search Committee, 1995, 1996, 1997, 1998, 1999.
• Full Professor Search Committee, 1993, 1994.
• James McLamore Chair Search Committee, 1993.
• International Finance and Marketing Committee, 1990
• Committee to Evaluate Summer Grant Activities at Comparable Universities, 1990.

• Advisory Committee Member, Flutie Spectrum Enterprises (FSE) (2014-2017). This is an organization started by the Flutie Foundation to help autistic adults maximize their potential through gainful adult employment opportunities.
• Parent Panelist, Charles River Center (a center for disabled individuals) so that providers could get a better understanding of issues faced by disabled children and adults.
• Amego Campaign Marketing Committee Co-Chair, 2017-present.

• Ahlbom, Carl-Philip, Lauren Beitelspacher, Dhruv Grewal, Stephanie M. Noble, and Jens Nordfält (2017), “Understanding In-Store Mobile Phone Usage and Retail Sales.” In Proceedings of the 2017 Winter AMA Conference: Better Marketing for a Better World, D-28, Orlando, FL, USA.
• Ahlbom, Carl-Philip, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2016), “With or Without You: Playing Music in Grocery Stores.” In Creating Marketing Magic and Innovative Future Marketing Trends: Developments in Marketing Science: Proceedings of the 2016 Academy of Marketing Science Annual Meeting, 305-306, Springer, Cham.
• Hill, Krista, Anne Roggeveen, and Dhruv Grewal (2015),”The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis”, in NA – Advances in Consumer Research, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, p. 789.
• Villarroel, Francisco O, Stephan Ludwig, Ko de Ruyter, Martin Wetzel, and Dhruv Grewal (2014), “Demystifying Sentiment Strength: Text-mining Speech Acts in Online Customer
• Reviews,” ANZMAC, Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli (eds.), Brisbane, Australia, p. 1206.
• Dutta, Sujay, Abhijit Guha, Abhijit Biswas and Dhruv Grewal (2014), “Delighting Customers with Surprises in the Context of Pre-Purchase Guarantees: A Test Using Low-Price Guarantees,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 16.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2014), “Self-Disclosure is Rewarding: How Customer Reviews Can Lead Individuals to Engage in Impulsive Behaviors,” Shopper Marketing and Pricing Conference Proceedings, Sweden: Stockholm School of Economics, Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält (eds.), p. 15.
• Grewal, Dhruv, Krista Hill, and Susan Andrzejewski (2013),”A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings,” in E – European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN: Association for Consumer Research, Pages: 343-343.
• Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Rajneesh, Suri (2012), “Are Men Seduced by Red? The Effect of Color on Price Perception,” in European Marketing Association Conference (EMAC), May 2012, Lisbon, Portugal.
• Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011), “Shall I Tell You Now or Later? The Effect of Product Information Order on Experiential Product Evaluation” Proceedings of the Society for Consumer Psychology, Naomi Mandel and David Silvera (eds.) p. 150-151.
• Wilcox, Keith, Anne L. Roggeveen, and Dhruv Grewal (2011),”How the Order of Information About an Experiential Product Impacts Affective Evaluation,” in Advances in Consumer Research, Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN: Association for Consumer Research.
• Roggeveen, Anne L., Dhruv Grewal, and Ronald Goodstein (2010),”Combining High-Scope and Low-Scope Retail Cues: An Integrative Perspective,” in Advances in Consumer Research, Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.
•  Chandrashekaran, Rajesh, Rajneesh Suri and Dhruv Grewal (2008),”Red Squares and Blue Circles: How Color Influences Processing of Price Information,” in Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and
• Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 372-373.
•  Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2008),”How the Order of Sampled Experiential Goods Affects Choice,” in Asia-Pacific Advances in Consumer Research, Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN: Association for Consumer Research, Pages: 24-25.
• Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2008), “Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?” in Proceedings of the 2008 Academy of Marketing Science Conference, Pages: 53.
• Suri, Rajneesh, Rajesh Chandrashekaran, and Dhruv Grewal (2008),”Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products,” in Advances in Consumer Research, Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Pages: 929-929.
• Rothenberger, Sandra, Dhruv Grewal and Gopalkrishnan R. Iyer and (2008), “Fairness through Transparency: The Influence of Price Transparency on Consumer Price Fairness Perceptions,” Enhancing Knowledge Development in Marketing, eds. James R. Brown and Rajiv P. Dant, 2008 AMA Educators’ Proceedings, American Marketing Association, Pages 14-15.
• Biswas, Dipayan, Anne L. Roggeveen, and Dhruv Grewal (2007),”A Belief Updating Perspective of Combining Information from Sequential Sources: The Role of the Focal Hypothesis,” in European Advances in Consumer Research,Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN: Association for Consumer Research.
• Roggeveen, Anne L. and Dhruv Grewal (2007),”How Cue Congruity Affects Consumer Perceptions,” in Advances in Consumer Research, Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN: Association for Consumer Research, Pages: 549-550.
• Roggeveen, Anne L. and Dhruv Grewal (2007), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailers? It Depends on Cue Typicality and the Reputation Cue’s Valence,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 148-149.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Fix It or Leave It: Consumer Expectations, Intentions, and Reactions in Technology-Based Self-Service Failure and Recovery,” AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 139-140. (This paper was awarded best paper in the Technology and e-Business Track.)
• Biswas, Dipayan, Anne L, Roggeveen and Dhruv Grewal (2007), “A Belief Updating Perspective of Combining Sequential Information: “Seizing” and “Freezing,” for the Focal Hypothesis,”  AMA Winter Educators’ Conference Proceedings, Enhancing Knowledge Development in Marketing, Jakki Mohr and Robert Fisher (eds.), Vol. 18, p. 225-226.
• Roggeveen, Anne L., Dhruv Grewal Jerry Gotlieb (2006),”Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?” in Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN: Association for Consumer Research, Pages: 101-101. 
• Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2006), “Developing Effective Service Recovery Strategies: The Role of Explanation and Compensation,” AMA Winter Educators’ Conference Proceedings, Vol. 17, p. 32.
• Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey and Dhruv Grewal (2006), “Measuring Service Convenience and Assessing Its Influence on Retail Customers,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 116/
• Zhen, Zhu, Cheryl Nakata, K. Sivakumar and Dhruv Grewal (2006), “Self-Service Technology Effectiveness: The Roles of Comparative Information, Interactivity, and Individual Differences,” AMA Winter Educators’ Conference Proceedings; 2006, Vol. 17, p. 224.
• Kukar-Kinney, Monika and Dhruv Grewal (2004), “Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments,” American Marketing Association Educators’ Proceedings: Enhancing Knowledge, Vol. 15, 139-140.
• Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea Godfrey (2003), “Customer Evaluation of Service Convenience: An Empirical Investigation,” in AMA Winter Educators’ Conference Proceedings, Henderson and Moore (eds.), Vol. 14, Chicago, IL: American Marketing Association, 163-164.
• Grewal, Dhruv, Julie Baker, Michael Levy, and Glenn Voss (2002), “The Effects of Wait
• Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage
• Intentions” in Hypercompetition in Markets and Marketing: The New Economic Reality, Robert
• Lusch & Matthew B. Myers, eds. Coral Gables, FL: Academy of Marketing Science. (Best Paper Award – Retailing Track [Stan Hollander Prize]; Best Conference Paper Award [Wayne Delozier Prize]).
• Compeau, Larry. Dhruv Grewal and Rajesh Chandrashekaran (2001), “Believe It or Not: Advertised Reference Prices, Sale Prices and Perceptions of Value,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 79. (Best paper – Pricing Track).
• Lindsey-Mullikin, Joan and Dhruv Grewal (2001), “Market Price Variation: The Availability of Internet Market Information,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.12, pp. 81.
• Compeau, Larry, Dhruv Grewal and Joan Lindsey-Mullikin (2001), “An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements,” New Meanings for Marketing in a New Millennium, Melissa Moor and Robert S. Moore, eds., Academy of Marketing Science, 100.
• Chandrasekaran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Ads on Internal Reference Price and Offer Evaluation,” American Marketing Association Winter Educators’ Conference: Marketing Theory, Vol.11, pp. 173.
• Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruv Grewal (2000), “Bricks to Clicks: What Drives Consumer Use of the Internet Retail Channel?” in Enhancing Knowledge Development in
• Marketing, Gregory T. Gundlach & Patrick E. Murphy, eds. Chicago, IL: AMA, 347. (Best paper – Technology Track).
• Tamara F. Mangleburg, Dhruv Grewal, and Terry Bristol (1999),”Family Type, Family Authority Relations, and Adolescents’ Purchase Influence”, in Advances in Consumer Research Volume 26, eds. Eric J. Arnould and Linda M. Scott, Provo, UT: Association for Consumer Research, Pages: 379-384.
• Grewal, Dhruv and Kent B. Monroe (1995),”Price as a Signal of Quality”, in European Advances in Consumer ResearchVolume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 357.
• Grewal, Dhruv and Kent B. Monroe (1995),”Information Cues as Signals of Quality”, in European Advances in Consumer Research Volume 2, eds. Fleming Hansen, Provo, UT: Association for Consumer Research, Pages: 356.
• Grewal, Dhruv and Larry Compeau (1993),”Interpretations of Semantic Phrases in Comparative Price Advertisements: Some Preliminary Evidence on a Public Policy Issue”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, Pages: 479-480.
• Grewal, Dhruv and Ronald C. Goodstein (1993), “Societal and Public Policy Issues with Retail Pricing”, in Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, Pages: 477.
• Sharma, Arun and Dhruv Grewal (1993), “The Customer Satisfaction – Logistics Interface,” Enhancing Knowledge Development in Marketing, eds. David Cravens and Peter R. Dickson, Vol. 4, Chicago, IL:  American Marketing Association, 489-490.
• Samli, A. Coskun, Dhruv Grewal and Harold Berkman (1992), “Macro Aspects of Technology Management in the Third World Countries,” Proceedings of the Third International Conference on Management of Technology, ed. T.M. Khalil, Norcross, GA:  Industrial Engineering and Management Press, 489-495.
• Marmorstein, Howard and Dhruv Grewal (1991) “Consumers’ Subjective Cost of Price Comparison Shopping:  An Experimental Examination,” AMA Educators’ Proceedings, ed. Mary C. Gilly and F. Robert Dwyer, Chicago, IL:  American Marketing Association, 46-52.
• Grewal, Dhruv (1991), “Perceived Quality:  A Key Element for Long-Term Corporate Success,” Productivity and Quality Management Frontiers-III, ed. David J. Sumanth et al., Norcross, GA:  Industrial Engineering and Management Press, p. 323.
• Compeau, Larry D. and Dhruv Grewal (1990), “Comparative Price Advertising:  A Methodological Review and Critique,” AMA Educators’ Proceedings, Vol. 1, eds. William Bearden et al., Chicago, IL:  American Marketing Association, p. 118.
• Avila, Ramon A. and Dhruv Grewal (1990), “An Exploratory Study of Sex Differences on Salesforce Turnover, Demographics, Job Satisfaction and Performance,” AMA Winter Educators’ Conference, Vol. 1, eds. David Lichtenthal et al., Chicago, IL:  American Marketing Association, 169-72.
• Grewal, Dhruv, Harold Berkman and A. Coskun Samli (1990), “Managing Technology Safety Transfer,” Proceedings of the Second International Conference on Management of Technology, eds. T.M. Khalil and B.A. Bayraktar, Norcross, GA:  Industrial Engineering and Management Press, 1137-1147.
• Grewal, Dhruv and Kent B. Monroe (1989), “The Effects of Contextual Information Cues on Buyers’ Product Evaluations and Behavioral Intentions,” AMA Educators’ Proceedings, eds. Paul Bloom et al., Chicago, IL:  American Marketing Association, p. 274.
• Samli, A. Coskun and Dhruv Grewal (1988), “Technology Safety Transfer: The Forgotten Component in Economic Development,” Marketing and Economic Development:  Issues and Opinions, Proceedings of the Second International Conference on Marketing and Development, eds. James E. Littlefield and Magdolna Csath, Blacksburg, Virginia, 1988, 193-197.
• Ozanne, Julie L. and Dhruv Grewal (1987), “A Concept-Based Approach to Theory Construction:  A Step-By-Step Process,” AMA Educators’ Proceedings, eds. Susan P. Douglas et al., Chicago, IL: American Marketing Association, p. 157.

Presentation made by me or my co-authors. Presentations made for which proceeding publications/abstracts are already listed are not included here. Co-author’s name in italics if I was not present at the presentation and/or present to address audience questions).

2024

• Grewal, Dhruv (2024), “A Journey of Intellectual Curiosity –But Why?” Christopher Lovelock Career Contributions to the Services Discipline Award, Frontiers in Services, Amelia Island, June.
• Grewal, Dhruv (2024), “Understanding How Knowledge Generalizes: Role of Reviews and Meta-Analyses,” Frontiers in Services, Amelia Island, June.

2023

• Nikulina, Olesia. Dhruv Grewal and Dennis Herhausen (2023), “Getting in (Visual) Touch With the Consumer: How Texture of an Image Impacts Consumer Engagement,” Marketing and the Creator Economy Conference at Columbia Business School. New York, NY.
• Grewal, Lauren, Roland Schroll, Dhruv Grewal and Stijn van Osselaer (2023), “Bored Out of Your (Human) Mind: Boredom Makes People Feel Less Human and Less Prosocial,” ACR, Seattle, October.
• Grewal, Lauren, Carl-Philip Ahlbom, and Dhruv Grewal (2023), “The Role of Mobile Devices in Developing Child Financial Literacy,” ACR, Seattle, October.
• Ludwig, Stephan, Dennis Herhausen, Luigi de Luca, and Dhruv Grewal (2023), “Communication Design Logics and Innovation Management,” Babson College-JPIM Conference, Babson College, October.
• Wetzels, Martin, Rudd Wetzels, Elisa Schweiger, and Dhruv Grewal (2023), “How Topic Modeling Can Spur Innovation Management,” Babson College-JPIM Conference, Babson College, October.
• Grewal, Dhruv, Sabine Benoit, Stephanie M. Noble, Abhijit Guha, Carl-Philip Ahlbom, and Jens Nordfält (2023), “Leveraging Technology and AI in In-Store Retailing: Increasing Customer and Employee Efficiency and Enhancing their Experiences,” Babson College-JR Conference, Babson College, September.
• Grewal, Dhruv Stephanie Noble, Abhijit Guha, and Kara Bentley (2023), “The Future of the Food Production-Consumption Chain: Fighting Food Insecurity, Loss, and Waste,” JAMS-Tuck Conference, Dartmouth College, July.
• Farace, Stefania, Francisco Javier Villarroel Ordenes, Dennis Herhausen, Dhruv Grewal, and Ko de Ruyter (2023), “Combining Image and Text Features in Social Media Posts to Boost Consumer Content Sharing,” European ACR, Amsterdam, July.
• Schroll, Roland, Lauren Grewal and Dhruv Grewal (2023), “Bored Out of Your (Human) Mind: Boredom Makes Us Feel Less Human and Donate Less To Charity,” EMAC, Copenhagen, Denmark.
• Ahlbom, Carl-Philip, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfaldt (2023), “Understanding how weekday vs. weekend grocery shopping influences the effect of music on sales,” EMAC, Copenhagen, Denmark. (part of special session)
• Pizzi, Gabriele, Virginia Vannucci, Anne L. Roggeveen, and Dhruv Grewal (2023), “Consumers’ Perceptions and Intentions toward the Purchase of NFTs,” EMAC, Copenhagen, Denmark.
• Bressgott, Timna, Dhruv Grewal, Dominik Mahr, Martin Wetzels, Abhijit Guha, and Elisa Berit Schweiger (2023), “Alexa, You Or I Changed: Enhancing Consumers’ Voice Purchase Intentions Over Time,” La Londe Conference: Consumer Behavior and Marketing Communications, Porquerolles Island (French Riviera), France. May 30-June 2, 2023.
• Krotz, Riley, Carl-Philip Ahlbom, Stephanie M. Noble, Dhruv Grewal, and Benjamin Prijatel (2023), “Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events,” AMS, New Orleans.
• AMS Building the Bridge to Marketing Practice Grant Finalist Presentations
• Krotz, Riley, Carl-Philip Ahlbom, Stephanie M. Noble and Dhruv Grewal (2023), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” Organizational Frontlines Research Symposium, AMA Winter Academic Pre-Conference, Nashville, TN.
• Ahlbom, Carl-Philip, Anne L. Roggeveen, Dhruv Grewal, and Jens Nordfaldt (2023), “Understanding how weekday vs. weekend grocery shopping influences the effect of music on sales,” Winter AMA, Nashville TN.

2022

• Nikulina, Olesia, Allard Van Riel, Jos Lemmink, Martin Wetzels, and Dhruv Grewal (2022). “Visual Storytelling: How Visuals Transport us into the Narrative World,” Association for Consumer Research, Denver, October.
• Herhausen, Dennis, Lauren S. Grewal, Krista Hill Cummings, Anne L. Roggeveen, Francisco Villaroel Ordenes, and Dhruv Grewal (2022), “Deescalating Arousal in Social Media Complaints’ Using Active Listening and Empathy to Enhance Customer Gratitude,” Association for Consumer Research, Denver, October.
• Farace, Stefania, Francisco Villaroel Ordenes, Dennis Herhausen, Dhruv Grewal and Ko de Ruyter (2022), “Images, Overlays, and Captions in Social Media: How to Design Multimodal Brand Posts,” Association for Consumer Research, Denver, October.
• Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” AMA Summer Conference, Chicago, August.
• Grewal, Dhruv (2022), “Addressing Greatest Global Challenges Using a Marketing Lens,” Frontiers in Services 2022, Babson College, June. Plenary Talk.
• Wetzel, Rudd,  Dhruv Grewal, Jos Lemmink, Benjamin Lucas and Martin Wetzel (2022), “Mapping the Evolution of Service Robots Research: A Meta -Mining Approach,” Frontiers in Services 2022, Babson College, June.
• Wetzels, Martin, Rudd W.H. Wetzels, and Dhruv Grewal (2022), “Mapping AI: Using a Meta-Mining Narrative Approach,” Frontiers in Service. Boston, USA. June 24.
• Schweiger, Elisa B., Carl-Philip Ahlbom, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2022), “Technology-Augmented In-Store Endcaps and Impacts on Sales,” Frontiers in Services 2022, Babson College, June.
• Hess, Nicole, Martin Mende, Maura Scott, Dhruv Grewal and Anne Roggeveen (2022), “Served by a Cyborg: How Consumers Respond to Human Enhancement Technologies in Service Interactions,” Frontiers in Services 2022, Babson College, June.
• Hutter, Katja, Benjamin Lucas, Karin Teichmann, Martin Wetzel, and Dhruv Grewal (2022), “What’s Next? Analytics for Pattern Discovery in Digital Innovation Contests,” Frontiers in Services 2022, Babson College, June.
• Shanks, Illana, Martin Mende, Maura L. Scott, Jenny van Doorn, and Dhruv Grewal, “Cobotics in Healthcare Services,” JAMS Thought Leaders Conference on Grand Challenges in Marketing, London, U.K., June 2022 (by invitation-only conference). Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” ISMS Marketing Science Conference, Virtual presentation, June.
• Grewal, Dhruv (2022), “The Future of Marketing: The Age of AI,” 2022 EMCB Conference, AMA Presidential Panel on Emerging Markets, Plenary Presentation (Virtual Presentation), May.
• Yashaswy, Laxminarayana A., Praveen K. Kopalle, Dhruv Grewal, and Jens Nordfält (2022), “The Impact of Co-location of Departments on Joint Sales in Retail Stores,” T+PM Conference, Emory, May.
• Krotz, Riley T., Carl-Philip Ahlbom, Stephanie M. Noble & Dhruv Grewal (2022), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” AMS Annual Conference, Monterey Bay, CA, May.
• Krotz, Riley T., Carl-Philip Ahlbom, Stephanie M. Noble, and Dhruv Grewal (2022), “Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events,” Winter AMA Conference, Las Vegas, February.
• Shipley, Garrett, Carl-Philip Ahlbom, Stephanie M. Noble, Riley T. Krotz, and Dhruv Grewal (2022), “The Influence of Augmented Reality Across the Customer Decision Journey,” Winter AMA Conference, Las Vegas, February.
• Grewal, Dhruv (2022), “2022 American Marketing Follow: A Journey of Intellectual Curiosity (IC),” Online Presentation Posted By AMA Prior to Winter AMA Conference.

2021

• Shanks, Ilana, Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal (2021),
• “Cobotics and Its Power Dynamics” ACR Conference, (Virtual Presentation).
• Shanks, Ilana, Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal (9/2021),
• “Cobotics and Its Power Dynamics” JMR Mitigation in Marketing Conference, (Virtual Presentation).
• Davis, Brennan, Dhruv Grewal, and Steve Hamilton (2021), “The Future of Marketing Analytics and Public Policy,” Summer AMA Conference (Virtual Presentation).
• Grewal, Dhruv (2021), “The Future of Marketing and Technology: The Age of AI and Robots,” 2021 Frontiers in Service Conference, Temple University, (Virtual Keynote Presentation), July.
• Schweiger, Elisa B., Carl-Philip Ahlbom, Jens Nordfält, Anne Roggeveen, and Dhruv Grewal (2021), “In-Store Digital Projections – How Vividness Impacts Sales,” 2021 Frontiers in Service Conference, Temple University, (Virtual Presentation), July.
• Herhausen, Dennis, Gianluca, Scheidegger, Dhruv Grewal, and Davide Scheidegger (2021), “In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey,” EMAC Annual Conference, Madrid (Virtual Presentation).
• Grewal, Dhruv (2021), “The Future of Marketing and Technology,” AMA Winter Educators Conference, Plenary Panel on The Human Side of Marketing in an Age of Digital Transformation, Presentation (Virtual Presentation).
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2021), “In-Store Technologies: How Communication Content Increases Sales,” AMA Winter Educators Conference, (Virtual Presentation).

2020

• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “The effect of Image Content and Text on Brand Narratives Sharing,” Association for Consumer Research, Paris, France. (virtual presentation).
• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “Brand Narratives in Social Media,” Summer Language Lab (Virtual), Invited talk organized by Jonah Berger and Grant Packard
• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal, and Ko De Ruyter (2020), “The Image + Text Formula in Brand Social Media Posts that Really Works,” MSI lunch series (virtual talk), August.
• Krotz, Riley T., Dhruv Grewal, Stephanie M. Noble, and Carl-Philip Ahlbom (2020), “Does Social Media Help or Harm Prosocial Behavior? Unraveling the Digital Divide,” AMA Summer Educators’ Conference (virtual presentation).
• Farace, Stefania, Francisco J. Villarroel Ordenes, Dhruv Grewal and Ko de Ruyter (2020), “Brand Narratives in Social Media Communication: Implications for Consumer Sharing,” AMA Winter Educators’ Conference, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” AMA Winter Educators’ Conference, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” Organizational Frontlines Research Symposium, San Diego, CA.
• Krotz, Riley T., Carl-Philip Ahlbom, Dhruv Grewal, Stephanie M. Noble, and Stephan Ludwig (2020), “Designing Brand Descriptions for the Digital Organizational Frontlines,” Clemson University Research Symposium, Clemson, SC.

2019

• Farace, Stefania, Francisco Villarroel Ordenes, Dhruv Grewal and Ko de Ruyter (2019). “Brand Narratives in Social Media Communication: Implications for Consumer Sharing,” The Future of Brands Conference, Columbia University, December.
• Roggeveen. Anne L., Dhruv Grewal, Stephanie Noble, Vanessa Patrick, Jens Nordfält, Elisabeth Schweiger, Gonce Soysal, John Karsberg (2019), “Challenges and Opportunities of Fashion and/or Luxury Retailing,” Retailing Thought Leadership Conference, University of Arkansas, October.
• Grewal, Dhruv, Abhijit Guha, Michael Heinlein, Jung, Praveen Kopalle, Mathew Schneider, Fogg, Gary Hawkins, Denish Hedge and Rida Moustafa (2019), “AI in the Retailing Industry,” Retailing Thought Leadership Conference, University of Arkansas, October.
• Noble, Stephanie M., Dhruv Grewal, Riley Krotz, Dipayan Biswas, Jens Nordfält, and
• Carl-Philip Ahlbom (2019), “Happy and Indebted Frontline Employees: The Free Food Effect,” AMA Summer: SERVSIG’s Got Talent, Chicago, August.
• Grewal, Dhruv, Elisa Schweiger, Anne L. Roggeveen, Carl-Philip Ahlbom and Jens Nordfalt (2019), “In-Store Digital Projections – How Vividness Impacts Sales,” American Marketing Association Summer Educators Conference, August, Chicago.
• 2019 Best Paper Award, Points-of-Purchase: New Frontiers in Retail Track, Summer AMA Conference.
• Ailawadi, Kusum L., Yu Ma, and Dhruv Grewal (2019), “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases,” American Marketing Association Summer Educators Conference, August, Chicago.
  • Presentations of Finalists for the Paul E. Green Award.
• Grewal, Dhruv (2019), “Research in the Digital Age,” American Marketing Association Summer Educators Conference, August, Chicago, (presenter and panelist).
• Mende, Martin, Maura Scott, Jenny van Doorn, Ilana Shanks and Dhruv Grewal (2019), “When Humanoid Service Robots Can Elicit Compensatory Consumer Responses: An Examination of Moderating Effects,” Frontiers in Services Conference, Singapore, July.
• Hill, Krista, Anjali Bal, and Dhruv Grewal (2019), “Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear,” Academy of Marketing Science World Marketing Conference, Edinburgh, Scotland, July.
• Farace, S., Anne L. Roggeveen, Francisco Villarroel-Ordenes, Ko de Ruyter, Martin Wetzels, and Dhruv Grewal (2019), “Patterns in Motion: How the Visual Pattern Shown in the Ad Impacts Product Evaluations,” Marketing Science Conference, Rome (Italy), June 20-22.
• Grewal, Dhruv, Stephanie M. Noble, Carl‐Philip Ahlbom, and Jens Nordfält (2019), “Hand-Held Scanner Shopping: Evidence from the Field,” European Marketing Association Conference, Hamburg. Germany, May.
• Schroll Roland and Dhruv Grewal (2019), “Humans vs. Machines: How Consumers Evaluate Content from Human vs. Nonhuman Sources,” Theory + Practice in Marketing Conference: New Technologies and Marketing, Columbia Business School, NY, May.
• Grewal, Dhruv, Anne L. Roggeveen, Maura Scott, Mirja Kroshke, and Martin Mende (2019), “Superhumans At Your Service: Exploring Effects of Enhancing Service Providers on Customers and Employees,” JIM Thought Leader Conference:  Big Data, Technology-Driven CRM & Artificial Intelligence, Lisbon, Portugal, April.
•  Krotz, Riley, Noble, Stephanie M., Dhruv Grewal, Dipayan Biswas, Jens Nordfält, and
• Carl-Philip Ahlbom (2019), “Happy and Indebted Frontline Employees: The Free Food Effect,” Southeast Marketing Symposium Conference, Memphis, TN, February.
•  Grewal, Dhruv, Elisa B. Schweiger, Anne L. Roggeveen, Carl-Philip Ahlbom, and Jens Nordfält (2019), “Retailing Field Studies in an International Context,” American Marketing Association Winter Educators Conference, February.
•  Noble, Stephanie M., Dhruv Grewal, Riley T. Krotz, Dipayan Biswas, Jens Nordfält and Carl-Philip Ahlbom (2019), “Happy and Indebted Front-Line Employees: The Free Food Effect,” Frontline Pre-Conference, American Marketing Association Winter Educators Conference, Frontline Pre-Conference, February.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2019), “How Robots Affect Customer Service Experiences – Exploring Compensation Effects,” American Marketing Association Winter Educators Conference, February.
• Umashankar, Nita, Abhijit Guha, Dhruv Grewal, Brett P. Matherne, and Timothy R. Bohling (2019), “How Social Media Platforms Impact the Optimality of Advertising Content: An Examination of MBA Advertisements.” JMR Education Special Issue Pre- American Marketing Association Winter Educators Conference, February.
• Villareal-Ordenes, Francisco, Dhruv Grewal, Lauren S. Grewal and Panagiotis Sarantopoulos (2019), “Understanding Language Dynamics in Employee-Customer Text-based Interactions,” American Marketing Association Winter Educators Conference, February.

2018

• Noble, Stephanie M., Dhruv Grewal, Riley T. Krotz, Dipayan Biswas, Jens Nordfält and Carl-Philip Ahlbom (2018), “Happy and Indebted Front-Line Employees: The Free Food Effect,” ASU Center for Service Leadership Conference, October 25.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2018), “Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption,” Association for Consumer Research.
• Verma, S., Abhijit Guha, Abhijit Biswas, and Dhruv Grewal (2018), “Are low price guarantees and price match guarantees created equal?” Summer AMA, Boston August 2018.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Display the price to the left, or right? When and why this matter,” Summer AMA, Boston August 2018.
• Hill, Krista, Anne L. Roggeveen, and Dhruv Grewal (2018), “How to Respond when a Consumer Complains about your firm online,” Summer AMA, Boston August 2018.
• Guha, Abhijit, Devon Delvecchio, Dhruv Grewal, D., Rajneesh Suri, and Jens Nordfält (2018), “One discount or two? It depends on how (much) you feel,” Summer AMA, Boston August 2018.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Which Side is Right? Visual Price Dominance under Low and High Engagement,” European Association for Consumer Research.
• Guha, Abhijit, Devon Delvecchio, Dhruv Grewal, Rajneesh Suri, and Jens Nordfält (2018), “One discount or two? It depends on how (much) you feel,” Babson Pricing Camp, Babson Park.
• Roggeveen, Anne L., Abhijit Guha, Rajneesh Suri, Nancy Puccinelli, and Dhruv Grewal (2018), “Display the price to the left, or right? When and why this matters,” Babson Pricing Camp, Babson Park.
• Roggeveen, Anne L., Dhruv Grewal, Carl-Philip Ahlbom, and Jens Nordfält (2018), “When In-Store Music Enhances Sales: The Role of Motivational Congruity,” presented at the 2018 Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2018), “Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending,” 2018 Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Guha, Abhijit, Abhijit Biswas, Sandeep Bhowmick, Dhruv Grewal, and Jens Nordfält (2018), “How Vertical Differences in Sale Price Presentation Impact Purchase Intentions,” Triennial AMA/ACRA Conference, Toronto, Canada, June 2018.
• Grewal, Dhruv. Francisco Villareal Ordenes and Lauren S. Grewal (2018), “E-care: The Impact of Dialogue Dynamics in Online Service Resolution, Organizational Frontline Symposium, Pre-Winter AMA Conference, New Orleans.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Lauren Beitelspacher, Stephanie M, Noble and Jens Nordfält (2018), “Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing,” Special session presentation at American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.
• Grewal, Dhruv, Carl‐Philip Ahlbom, Stephanie M. Noble, Venky Shankar, Unnati Narang, Jens Nordfält and (2018), “Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending,” American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2018), “Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption,” American Marketing Association Winter Marketing Educators’ Conference 2018, New Orleans, LA, USA, February 2018.

2017

• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2017), “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving,” Association for Consumer Research, October, San Diego, CA.
• Villarroel Ordenes, Francisco, Christina Pittas and Dhruv Grewal (2017), “Do You e-Care? Analyzing the Impact of Conversational Agreement on Sentiment Analysis in Online Customer Service,” Frontiers in Service Conference, June 22-25, New York.
• Nancy M. Puccinelli, Nancy M., Susan A. Andrzejewski, Krista M. Hill Cummings, and Dhruv Grewal (2017), “Mimicry in Retail and Service Settings: A Meta‐Analytic Integration,” Consumer Response to the Evolving Retailing Landscape, Wharton School, June 22-23. (Round Table).
• Grewal, Dhruv, Venky Shankar, Unnati Narang, Jens Nordfält and Carl‐Philip Ahlbom (2017),
• “Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing,” Consumer Response to the Evolving Retailing Landscape, Wharton School, June 22-23.
• Mende, Martin, Jenny van Doorn, Maura L. Scott, Ilana Shanks, and Dhruv Grewal (2017), “How Technology Can Influence Customers’ Experiences and Consumption: A Study on Robots,” Marketing and Public Policy Conference, Washington, D.C., June 2017.
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, Hasan Ayaz, and K. Izzetoglu, “Which Side Is Right? Visual Price Dominance Under Low and High Engagement,” The La Londe Conference 44th International Research Conference in Marketing, Aix-Marseille Graduate School of Management La Londe les Maures, France, May 31.
• Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick and Jens Nordfält (2017), “The Numeric Display Effect:  Setting Up a Theory of Subtraction and Then Examining Follow-on Effects,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Grewal, Dhruv, R. Krishnan and Anne L. Roggeveen (2017), “Perceived Value: Broadening the Horizon,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, Hasan Ayaz, and K. Izzetoglu, “Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance,” New Directions in Pricing Management Research and Practice: Pricing Camp, University of Illinois, Chicago, May 9-10.
• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2017), “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving,” Society of Consumer Psychology Conference, San Francisco, CA.
• Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2017), “Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations,” EMAC, University of Groningen, May 23-26.
• Ahlbom, Carl-Phillip, Lauren Beitelspacher, Dhruv Grewal, Stephanie Noble, and Jens Nordfält (2017), “Understanding in-store Mobile Phone usage and Retail Sale,” Winter AMA.
  • 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference.
• Guha, Abhijit, Abhijit Biswas, Sandeep Bhowmick, Dhruv Grewal, and Jens Nordfält (2017), “How Vertical Differences in Sale Price Presentation Impact Purchase Intentions,” Winter AMA.
• Ahlbom, Carl-Phillip, Jens Nordfält, Anne L. Roggeveen and Dhruv Grewal (2017), “When to Set the Tone: Moderators to the Effectiveness of In-Store Music,” Winter AMA. (Poster).

2016

• Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2016), “How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude,” SJDM Conference, Boston, November, (poster).
• Suri, Rajneesh Suri, Nancy Puccinelli, Dhruv Grewal, Anne Roggeveen, Atahan Agrali, and Hasan Ayaz, “Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance,” Association for Consumer Research Conference, Berlin, October.
• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, Susan Andrzejewski, Tamar Avnet, and Michel Pham (2016), “Two Roads to Affect Effects,” Association for Consumer Research Conference, Berlin, October.
•  Grewal, Lauren, Mary Steffel, and Dhruv Grewal (2016), “How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Andrzejewski, Susan, Krista Hill, Dhruv Grewal, and Nancy Puccinelli (2016), “Should I Copy Her? A Meta-Analytic Synthesis of Mimicry Effects,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Schroll, Roland, Benedikt Schnurr, and Dhruv Grewal (2016), “Humanizing Products Through Typeface Design,” Association for Consumer Research Conference, Berlin, October, (poster).
•  Suri, Rajneesh, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu, and Banu Onaral (2016), “Using Neural Correlates for Enhancing Customer Experience through Effective Visual Price Placement,” 1^st International Neuroegronomics Conference, The Brian at Work and in Everyday Life, Paris, France, October.
•  Beitelspacher, Lauren, Dhruv Grewal, Adam Rapp and Tom Baker (2016), “Retailer Returns: The B@B Relationship Implications and Salesperson Response to Retailer Returns,” Summer AMA Conference, Atlanta, Ga,
• Suri, Rajneesh, Nancy Puccinelli, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali, Hasan Ayaz, Kurtulus Izzetoglu and Banu Onaral (2016), “Which side is right? Visual price dominance under low and high engagement,” Summer AMA Conference, Atlanta, Ga,
• Puccinelli, Nancy, Dhruv Grewal, Malobi Mukherjee and Richard Cuthbertson (2016), “Retail Format and the Indian Customer,” China-India Conference, LBS.
• Villaroel, Francisco, Dominik Mahr, Ko De Ruyter, Stephan Ludwig, Dhruv Grewal and Martin Wetzels (2016), “What, How and When: Patterns of Message Virality in Social Media Brand Communications,” SERVSIG, Maastricht University.
• Puccinelli, Nancy, Rajneesh Suri, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali (2016), “Which side is right? Visual price dominance under low and high engagement,” EMAC, Olso.
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2016), “Product Placement: Does Congruity Matter?” Academy of Marketing Science Conference, Orlando, FL.
• Villarroel Ordenes, Francisco, Dominik Mahr, Ko de Ruyter, Stephan Ludwig, Dhruv Grewal, Martin Wetzels (2016), “Analyzing Language Patterns of Virality in Social Media Brand Communications,” Academy of Marketing Science Conference, Orlando, FL.
• Aguirre, Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr1, Ko de Ruyter, and Martin Wetzels (2016), “The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity,” Academy of Marketing Science Conference, Orlando, FL.
• Guha, Abhijit, Dhruv Grewal, Abhijit Biswas, Sandeep Bhowmick, and Jens Nordfält (2016), “How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations,” Academy of Marketing Science Conference, Orlando, FL.
• Ahlbom, Carl-Philip, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2016), With or Without You: Playing Music in a Grocery Store,” Academy of Marketing Science Conference, Orlando, FL.
  • 2016 Stan Hollander Award, Best Retailing Paper, Academy of Marketing Science.
• Puccinelli, Nancy, Rajneesh Suri, Dhruv Grewal, Anne L. Roggeveen, Atahan Agrali (2016), “Which side is right? Visual price dominance under low and high engagement,” The Yale Customer Insights Conference, Yale, CN.
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2016), “Product Placement: Does Congruity Matter?” ACRA, NY.
• Doorn, Jenny van, Dhruv Grewal, John Hulland, Martin Mende, Stephanie Noble, Amy Ostrom, and Andrew Petersen (2016), “Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision,” FSU Though Leader Conference, Tallahassee, Fl.
• Villarroel Ordenes, Francisco, Dominik Mahr, Ko de Ruyter, Stephan Ludwig, Dhruv Grewal, Martin Wetzels (2016), “Analyzing Language Patterns of Virality in Social Media Brand Communications,” Winter American Marketing Association Conference, Las Vegas, NV.
• van Doorn, Jenny, Dhruv Grewal, John Hulland, Martin Mende, Stephanie Noble, Amy Ostrom, and Andrew Petersen (2016), “Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision,” Winter American Marketing Association Conference, Las Vegas, NV.
• Aguirre, Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr1, Ko de Ruyter, and Martin Wetzels (2016), “The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity,” Winter American Marketing Association Conference, Las Vegas, NV.

2015

• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, Susan Andrzejewski, and Tamar Avnet (2015) “Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects,” Association for Consumer Research, New Orleans, LA.
• Puccinelli, Nancy, Dhruv Grewal, Scott Motyka, and Susan Andrzejewski (2015) “How to Make Everyone Happy: Moderators of Affect Induction Effectiveness,” Association for Consumer Research, New Orleans, LA.
• Anne Roggeveen, Dhruv Grewal, and Krista Hill (2015),”The Impact of Service Recovery Strategies on Consumer Responses: A Conceptual Model and Meta-Analysis,” Association for Consumer Research. (poster).
• Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev Kohli (2015),”Effects of Disfluency Versus Fluency of Price Promotions on Product Preference and Choice,” Association for Consumer Research. (poster).
• Roggeveen, Anne L., Dhruv Grewal, Jens Nordfält and Ronnie Goodstein (2015), “Product Placement: Does Congruity Matter?,” Summer AMA Conference, Chicago.
• Grewal, Dhruv (2015), “Analytics, Experimentation, Insights and Observation,” Summer AMA Conference, Chicago.
• Villarroel-Ordenes, Francisco, Ko De Ruyter, Stephan Ludwig, Dhruv Grewal and Martin Wetzels (2015), “Patterns of Virality in Twitter: A Linguistics Approach,” Frontiers in Service Conference, San Francisco.
• Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Society for Consumer Psychology International Conference, Vienna, Austria, June.
• Puccinelli, Nancy, Keith Wilcox and Dhruv Grewal (2015), Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand,” Association for Consumer Research Asia-Pacific Conference, Hong Kong, June.
• Ma, Yu, Kusum Ailawadi and Dhruv Grewal (2015), “Big Box Retail and the Nutritional Quality of our Grocery Shopping,” Informs Marketing Science Conference, Baltimore, MD
• van Doorn, Jenny, Dhruv Grewal, John Hulland, Martin Mende, Stephanie  M. Noble, Amy Ostrom and Andrew Petersen (2015), “Designing Frontline-Scapes: A Research Agenda,”  Organizational Frontlines Research Symposium, Oklahoma State University, April 16-19.
• Edmond, Jennifer A., Diane Gilbert-Diamond, Dhruv Grewal, Yu Ma and Kusum L. Ailawadi (2015), “The Home Food Environment and a Young Child’s Weight Status,” Experimental Biology, Boston, March 29, 2015.
• González Hernández, Eva, Eduardo Esteva, Anne L. Roggeveen and Dhruv Grewal (2015), “Amount off versus percentage off: When does it matter?,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter, and Martin Wetzels (2015), “Online Customer Reviews Leads to Impulsive Behaviors,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Berg, Hanna, Annika Lindstrom, Anne L. Roggeveen, Dhruv Grewal and Jens Nordfält (2015), “Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention,” AMA/ACRA Second Triennial Conference, Coral Gables, March.
• Guha, Abhijit, Sandeep Bhowmick, Abhijit Biswas and Dhruv Grewal (2015), “For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations,” 2015 SCP Winter Conference, February 26-28, Phoenix, Arizona.
• Grewal, Dhruv, Yakov Bart, Martin Spann, Peter Pal Zubcsek, Bharti Mishra (2015), “Mobile Advertising: A Framework and Research Agenda,” Mobile Thought Leadership Conference, Texas A&M University, January.

2014

• Motyka, Scott, Nancy Puccinelli, Dhruv Grewal and Susan Andrzejewski (2014), “A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?” ACR Latin America, Guadalajara, July.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “In-store Experiments” presented at Shopper Marketing and Pricing Conference, Stockholm, Sweden, May. Plenary Talk.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen and Krista Hill (2014), “Conducting Research with Field Studies: In-store Experiments,” with presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin,” presented at Retailing Research & Research Methodology, Babson Park, MA, April 2014.
• Nordfält, Jens, Dhruv Grewal, Anne L. Roggeveen, Hanna Berg, and Annika Lindström “Consumer Response to Variations in Store Mannequins” with presented at Winter AMA Conference, Orlando, Florida, February 2014.
• Mikhailitchenko, Andrey, Gopalkrishnan Iyer, Dhruv Grewal, Babson College and Rajshekhar Javalgi (2014), “Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally?” presented at Winter AMA Conference, Orlando, Florida, February 2014.

2013

• Aguirre, Elizabeth M., Jan Pelser, Dominik Mahr, Ko de Ruyter and Dhruv Grewal (2013), “The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn,” Summer AMA Conference, Boston, August. (poster presentation).
• Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2013), “Should Sale Price be Presented Above or Below the Original Price?” Summer AMA Conference, Boston, August.
• Nordfält, Jens, Anne L. Roggeveen, Dhruv Grewal, Annika Lindström, Hanna Berg (2013), “Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge,” Pricing and Retailing Conference, Babson College, August.
• Bhowmick, Sandeep, Dhruv Grewal, Abhijit Biswas and Abhijit Guha (2013), “Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle,” Pricing and Retailing Conference, Babson College, August.
• Aguirre, M. Elizabeth, Scott Motyka, Dhruv Grewal, Dominik Mahr, Ko de Ruyter and Martin Wetzels(2013), “Online Customer Reviews Leads to Impulsive Buying Behavior,” Pricing and Retailing Conference, Babson College, August.
• Mullins, Ryan, Adam Rapp, Lauren Beitelspacher, Dhruv Grewal (2013), “Managing Control Expectations in Business-to-Business Relationships,” 16^th Biennial World Marketing Congress, Academy of Marketing Science, Monash University, Australia, July.
• Pelser, Jan, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and David Cox (2013), “Pricing for Sales Leads,” European Marketing Science Conference, Istanbul, July.
• Andrzejewski, Susan A., Dhruv Grewal, & Krista Hill (2013), “A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings,” Working paper presentation at Annual Association for Consumer Research European Conference, Barcelona, Spain.
• Villarroel, Francisco, Ko de Ruyter, Martin Wetzels, Dhruv Grewal and Stephan Ludwig (2013), “Boosting or Attenuating? The Linguistic Features of Sentiment Strength in User Generated Content,” European Marketing Academy Conference, Istanbul, June.
• Grewal, Dhruv. Anne L. Roggeveen and Joan Lindsey-Mullikin (2013), “Contingent Effects of Semantic Price Cues,” Marketing and Public Policy, Washington DC, May.
• Motyka, Scott, Dhruv Grewal and Nancy M. Puccinelli (2013), “A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?,” SCP, San Antonio, Texas, February.
• Roggeveen, Anne L., Jens Nordfält and Dhruv Grewal (2013), “The Effectiveness of Digital Signs: The Impact of Store Type,” AMA Winter Conference, Las Vegas, NV, February.
• Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev S. Kohli (2013), “Typeface and Recall of Product and Price Information” AMA Winter Conference, Las Vegas, NV, February. 
• Aguirre, M. Elizabeth Lopez, Dominik Mahr, Ko de Ruyter, Dhruv Grewal and Martin Wetzel (2013), “When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior,” AMA Winter Conference, Las Vegas, NV, February.

2012

• Roggeveen, Anne L., Anirban Mukhopadhyay and Dhruv Grewal (2012), Corporate Communications in Uncertain Times: Messages of Hope or Pride?” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.
• Nancy M. Puccinelli, Dhruv Grewal, Scott Motyka and Susan A. Andrzejewski (2012), “Affect and Consumer Behavior: A Meta-Analytic Review,” Association of Consumer Research Conference, Vancouver, British Columbia, October 2012, Poster.
• Grewal, Dhruv (2012), “Point of Purchase and Beyond,” Measurable Marketing in the Path-to-Purchase, NYU Stern conference, September 2012.
• Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Scott Motyka (2012), “Effects of legibility of text in product descriptions on price perceptions” Summer AMA Conference, Chicago, August. 
• Grewal, Dhruv, Anne Roggeveen and Joan Lindsey-Mullikin (2012), “The Impact of Semantic Cues on Performance Risk Perceptions” Summer AMA Conference, Chicago, August.
• Kim, Namwoon, Dhruv Grewal, Gopalkrishnan Iyer and Rajiv Dant (2012), “Effects of Perceived Opportunism and Managerial Orientation on Performance,” Summer AMA Conference, Chicago, August.
• Grewal, Dhruv (2012), “Pricing Insights from Practice and Research,” Pricing Conference, Wayne State University, August 2012. (Stand Alone Session).
• Ailawadi, Kusum, Yu Ma and Dhruv Grewal (2012), “Drivers of Regular Food Purchases and the Impact of a Change in Health Status: The Case of Diabetes Diagnosis,” Informs, Boston.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value Of Knowing What Customers Really Want: Employee Ability To Read Affect As An Environmental Cue,” La Londe International Service Management, La Londe les Maures, May.
• Aguirre, Elizabeth M., Dominik Mahr, Dhruv Grewal, Ko de Ruyter and Martin Wetzels (2012), “The Impact Of Vulnerability During Covert Personalization – A Regulatory Mode Approach,” EMAC, Lisbon, May.
• Grewal, Dhruv (2012), “Retailing Insights From Research and Practice,” AMA/ACRA Conference, Seattle, April. (Plenary Session).
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,”AMA/ACRA Conference, Seattle, April.
• Roggeveen, Anne L, Dhruv Grewal and Jens Nordfält (2012), “Impact of Digital Displays on Consumer Behavior,” AMA/ACRA Conference, Seattle, April.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos, Tracy Noga and Scott Motyka (2012), “The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Cue,” AMA/ACRA Conference.
• Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2012), “Does the Display Location of the Sale Price Matter,” AMA Winter Conference, St. Petersburg, FL, February.
• Suri, Rajneesh, Dhruv Grewal, Anne L. Roggeveen and Nancy Puccinelli (2012), “Effects of Location of Price on Consumers’ Product Evaluation,” AMA Winter Conference, St. Petersburg, FL, February.
• Beitelspacher, Lauren S. Adam Rapp, James ‘Mick’ Andzulis and Dhruv Grewal (2012), “A Multi-level Perspective of Desired and Perceived Control in Sales Interactions,” AMA Winter Conference.
• Grewal, Dhruv, Scott Motyka and Nancy Puccinelli (2012), “The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions,” AMA Winter Conference, St. Petersburg, FL, February.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2012), “Effects of Satisfaction and Complaint Handling on Loyalty,” AMA Winter Conference, St. Petersburg, FL, February.
• Grewal, Dhruv (2012), “Lessons from Innovative Retailers,” International Conference in Marketing, IIM Lucknow, Noida, India, January 2012. (Plenary Session). 
• Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2012), “The Impact of Online Presentation Format on Preference,” International Conference in Marketing, IIM Lucknow, Noida, India, January.

 2011

• Krishnan, R., Claudia Townsend, Anne L Roggeveen and Dhruv Grewal (2011), “The Impact of Online Presentation Format on Preference,” 5th Great lakes NASMEI Marketing Conference, Chennai, India, December 29.
• Suri, Rajneesh, Dhruv Grewal, Chiranjeev Kohli and Shan Feng (2011), “Effects of Legibility of Text in Product Descriptions on Price Perceptions,” Association for Consumer Research, Poster paper, St. Louis, October.
• Puccinelli, Nancy M., Richard Cuthbertson, Malobi Kar and Dhruv Grewal (2011), “Retail Format, Consumer Orientation and Pricing: A study of the Indian market.” Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia, September.
• Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011), “Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help?” Summer American Marketing Association Conference, San Francisco, CA,
• Roggeveen, Anne L., Claudia Townsend, Dhruv Grewal and R. Krishnan (2011), “The Impact of Swoosh in Making Online Product Exposures more Experiential,” Summer American Marketing Association Conference, San Francisco, CA, August.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2011),“Impacts of Price Transparency on Price Fairness and Behavioral Intentions,” World Marketing Congress, Academy of Marketing Science, Rheims, France, July.
• Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” La Londe Conference for Marketing Communications and Consumer Behavior, La Londe, France, June 2011, Behavior.
• Wilcox, Keith L., Anne L. Roggeveen and Dhruv Grewal (2011), “When to Present Price Information: Before and After Experiencing a Product?,” 2011 Academy of Marketing Science Conference, Coral Gables, FL.
• Grewal, Dhruv, Anne L. Roggeveen and Joan Lindsey-Mullikin (2011), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Academy of Marketing Science Conference, Coral Gables, FL. 
• Arnold, Todd, Robert Palmatier Dhruv Grewal and Arun Sharma (2011), “Understanding Retail Managers’ Role in the Sales of Products and Services,” Winter AMA Conference, Austin.

 2010

• George, Morris, V. Kumar and Dhruv Grewal (2010), “Optimizing Multi-category Catalog Mailing,” DMEF Research Summit October.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),“Effects of satisfaction and complaint handling on loyalty: A cross-national analysis,” ICRM, England, September.
• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2010), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Summer AMA, Boston.
• Iyer, Gopalkrishnan, Dhruv Grewaland Sandra Rothenbarger (2010),“Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-National Analysis,” AMS, Lille, France July.
• Gauri, Dinesh, Yu Ma, Kusum Ailawadi and Dhruv Grewal (2010), “An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior,” INFORMS Marketing Science (June), University of Cologne.
• Grewal, Dhruv, Gopalkrishnan R. Iyer, Rajshekhar (Raj) G. Javalgi and Lori Radulovich (2010),
• “Entrepreneurial Orientation and Knowledge Resources,” Academy of Marketing Science, Portland Oregon, May.
• Gauri, Dinesh and Dhruv Grewal (2010), “Antecedents and Consequences of Retail Strategy: Insights from Recent Retailing Research,” Winter AMA, New Orleans.
• Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2010), “Service Recovery Strategies,” Winter AMA, New Orleans.

2009

• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009), “How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” Behavioral Pricing Conference, Orlando.
• Rajesh Chandrashekaran, Dhruv Grewal, Rajneesh Suri and Nancy Upton (2009),
• “Price Distinctiveness: Does Background Color and Shape Affect Price Evaluation?,” Behavioral Pricing Conference, Orlando.
• Gauri, Dinesh, Dhruv Grewal, Yu Ma and Kusum Ailawadi (2009), “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,”Summer AMA Conference.
• Compeau, Larry D., Dhruv Grewal and Kristy Reynolds (2009), “Giving Meaning to Self and
• Relationships Through Everyday Retail Shopping Experiences” in 2009 AMA Summer Educators’ Conference: The Role of Marketing in Defining the Organization’s Sustainability Goals, Chicago, IL: American Marketing Association.
• George, Morris, V. Kumar and Dhruv Grewal (2009), “What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing” Summer AMA Conference.
• Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2009),“How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty,” University of Illinois Pricing Camp, June.
• George, Morris, V. Kumar and Dhruv Grewal (2009),“What, When, And How Much To Cross-Sell?: Optimizing Multicategory Catalog Mailing.” Marketing Science Conference, University of Michigan, June.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2009),“Transparency of Pricing: A Critical Strategic Differentiator,” Academy of Marketing Science, Baltimore, MD, May.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2009),“When Semantic Price Cues are Effective,” Academy of Marketing Science, Baltimore, MD, May 2009. Presented by: Gopalkrishnan Iyer.
• Biswas, Dipayan, Dhruv Grewal, and Anne L. Roggeveen (2009), “How the Order of Sampled Experiential Products Affects Choice,” Winter AMA Conference, Tampa.
• This paper was awarded best paper in the CB Track.
• Grewal, Dhruv and Michael Levy (2009), “Emerging Issues in Retailing: 2001-2007,” Winter AMA Conference, Tampa.
• Puccinelli, Nancy M. and Dhruv Grewal (2009), “When Positive is Painful: Aversion to Mood Transitioning as an Explanation for the Avoidance of Positive Hedonic Stimuli,” Winter AMA Conference, Tampa.
• Puccinelli, Nancy M., Dhruv Grewal and Susan A. Andrzejewski (2009), “Affect and Consumer Behavior: A Meta-Analytic Review,” Society for Consumer Psychology, San Diego, February 2009.
• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markos and Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue,” Society for Consumer Psychology, San Diego, February. (Poster Session)

2008

• Puccinelli, Nancy M., Dhruv Grewal, Susan A. Andrzejewski, Ereni Markosand Tracy Noga (2009), “The Value of Knowing What Customers Really Want: Retail Associate Interpersonal Sensitivity as an Environmental Cue, “Society for Marketing Advances, Tampa, November.
• Gauri, Dinesh, Dhruv Grewal and Yu Ma (2008). “An Empirical Investigation of the Impact of Gasoline Prices on Consumers Shopping Behavior,” Informs, October.
• Chandrashekeran, Rajesh, Dhruv Grewal, Rajneesh Suri and Nancy M. Puccinelli (2008), “Minding Your Pricing Hues: Effect of Color on Price Perception,” Drexel Pricing Conference, September.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2008), “When are Semantic Price Cues Effective in Influencing Perceptions of Quality?,” Summer Educators Conference, American Marketing Association, San Diego, CA.
• Roggeveen, Anne L, Dhruv Grewal and Ronald Goodstein (2008), “How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence,” Academy of Marketing Science, Vancouver, May 2008.
• Best Paper Award – Retailing Track (Stan Hollander Prize).
• Best Overall Conference Paper Award (Wayne Delozier Prize).
• Grewal, Dhruv, R. Krishnan and Joan Lindsey-Mullikin (2008), “Building Customer Relationships through Service Strategies: Bricks, Clicks & Bricks & Clicks,” Service Camp, Florida Atlantic University, February.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2008),“CRM: Complaint Management Strategies,” Service Camp, Florida Atlantic University, February.

2007

• Krishnan, R. and Dhruv Grewal (2007), “Changing Landscape of Marketing Research and Customer Value,” International Marketing Conference, Great Lakes Institute of Management, Chennai, December.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “When Left is Right and Right Maybe Wrong,” Fordham Pricing Conference, September.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “More efficiency through price transparency,” International Pricing & Marketing Conference (PRIMA 2007), Innsbruck (Austria), September.
• Rothenberger, Sandra, Gopalkrishnan Iyer and Dhruv Grewal (2007), “Fairness through Transparency,” Fordham Pricing Conference, September.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “Mind Your Pricing Hues: Demonstrations of the Impact of Price Color on Evaluations,” University of Illinois Pricing Camp, May.
• Suri, Rajneesh, Rajesh Chandrashekeran and Dhruv Grewal (2007), “The Effect of Spatial Presentation of Price on Price Perception,” University of Illinois Pricing Camp, May.

2005-2006

• Grewal, Dhruv (2006), “Environmental Research: A Research Agenda,” Summer AMA, Chicago, August.
• Grewal, Dhruv (2005), “Retail Pricing Research,” Fordham Pricing Conference, November. Keynote speaker.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2005), “Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality,” Fordham Pricing Conference, November.
• Harris, Katherine E., Kenneth L. Bernhardt, Lois A. Mohr and Dhruv Grewal (2005), “Consumer Responses to Service Recovery Strategies: The Moderating Role of Online versus Offline Environment,” Direct Marketing Educational Conference, October, Atlanta, GA.

2004

• Kim, Namwoon, Dhruv Grewal, Arun Sharma, and Rajendra K. Srivastava (2004), “Impact of Store Manager Capabilities on Business Performance: A Social Capital Theory Perspective (Yale-Marketing Science Collaboration Conference, December.
• Chandrashekaran, Rajesh and Dhruv Grewal (2004), “Non-Conscious Processing of Print Ads in Price Advertisements,” Fordham Pricing Conference, October.
• Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal and Andrea L. Godfrey (2004), “Do Satisfied Customers Buy More? The Moderating Roles of Convenience and Individual Characteristics on Repurchase Behavior,” Frontiers in Services, University of Miami, October.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Self-Service Technology Effectiveness: the Role of Comparative Information, Interactivity, and Individual Differences on Perceived Control and Interface Evaluation,” Frontiers in Services Conference, Miami, Florida. (October 2004).
• Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2004), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Marketing Science, Holland, June.
• Roggeveen, Anne L., Dhruv Grewal and Michael Tsiros (2004), “Does Compensation after a Service Failure Always Work? The Moderating Effect of Responsibility, Stability and Severity of Failure,” Marketing Science, Holland, June.
• Grewal, Dhruv, Anne L. Roggeveen and Michael Tsiros (2004), “How Compensating Customers After a Service Failure Affects Loyalty Evaluations,” American Marketing Association Winter Educator’s Conference, Scottsdale, Arizona, February.

2002-2003

• Grewal, Dhruv, Gopalkrishnan R. Iyer and David M. Hardesty (2003), “The Effects of Internet Segment-Based Pricing Tactics on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Fordham University Pricing Conference, New York, NY, November.
• Zhu, Zhen, Nakata, Cheryl, Sivakumar, K., Grewal, Dhruv, “Perceived Control, Expectation, and Customer Self Service Recovery in Technology-Based Self-Service Failure Encounters: An Exploratory Study,” Third Greater Boston Marketing Research Colloquium, Boston, Massachusetts. (May 2003).
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 Marketing Science Conference, Maryland.
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003),“Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” 2003 American Marketing Association Winter, Orlando, FL.
• Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2003), “Linking Performance and Channel Relationship: Perceptual Versus Objective Measures of Performance,” Marketing Science Institute Conference on Metrics, Dallas.
• Grewal, Dhruv, Joan Lindsey-Mullikin, Larry Compeau and Ross Petty (2002), “Variations within the Consumers’ Interpretation of Reference Price Ads: Avenues for Future Research,” Fordham Pricing Conference.
• Grewal, Dhruv, Glenn Voss, Julie Baker and Michael Levy (2002), “Wait Expectations, Store Atmosphere and Gender Effects on Store Patronage Intentions,” 5^th Colloque Etienne THIL, September, ­ La Rochelle. 

2000-2001

• Grewal, Dhruv and Joan Lindsey-Mullikin (2001), “The Influence of Market Price Variation and Store Familiarity on Internet Purchase Intentions” 2001 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv, Jeanne Munger, Michael Levy, and Gopalkrishnan Iyer (2001), “The Influence of Internet-Retailing Factors on Price Expectations” 2001 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv (2000), “Perspectives in Pricing: Research Issues in a Networked Environment,” 2000 Fordham University Pricing Conference, New York, NY.
• Chandrashekeran, Rajesh and Dhruv Grewal (2000), “Effects of Comparative Price Advertisements on Consumers’ Internal Reference Prices: The Moderating Role of Savings presentation Format,” 2000 Fordham University Pricing Conference, New York, NY.
• Grewal, Dhruv and Joan Lindsey-Mullikin (2000), “The Changing Face of Objective and Subjective Price Variation in Web-Based Retail Environments,” 2000, Fordham University Pricing Conference, New York, NY.
• Miyazaki, Anthony D. Grewal, Dhruv, and Ronald C. Goodstein (2000), “Role of Alternative Heuristic Cues.” Winter American Marketing Association Conference 2000, San Antonio, Texas.

Prior to 2000

• Munger, Jeanne L. and Dhruv Grewal (1999), “The Effects of Alternative Price Promotional Methods on Consumers’ Product Evaluations and Purchase Intentions,” Fordham 2^nd Pricing Conference, New York, NY.
• Grewal, Dhruv, Arun Sharma and R. Krishnan (1999), “Compete on Value,” Academy of Marketing Science, Coral Gables, FL.
• Krishnan, R. and Dhruv Grewal (1999), “Value Based Marketing Strategies,” New Delhi, India.
• Parasuraman, A. and Dhruv Grewal (1998), “Serving Customers and Consumers Effectively in the 21st Century: An Overview,” Marketing Science Institute Conference, Coral Gables, Florida.
• Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1997), “The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value and Transaction Value,” Marketing Science Conference, Berkeley, CA.
• Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol (1997), “Socialization, Gender and Adolescents’ Use of Product Labels,” Winter American Marketing Association Conference, St. Petersburg, February.
• Grewal, Dhruv, Anuj Mehrotra and Arun Sharma (1996), “Evaluation of Efficiency in Marketing: A Conceptual and Empirical Examination,” Winter American Marketing Association Conference, Hilton Head, South Carolina.
• Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Association for Consumer Research, Minneapolis, Minnesota, 1995.
• Grewal, Dhruv and Carolyn Costley (1995), “A Methodological Review of Price-Perceived Quality: An Agenda For Future Research, Marketing Science Conference, Sydney, Australia.
• Grewal, Dhruv and Michael Levy (1995), “Legal Issues in Retail Pricing: New Developments in Reference Pricing and Resale Price Maintenance,” Retail Patronage Conference.
• Grewal, Dhruv, Howard Marmorstein and John Charnes (1995),”The Accuracy of Consumers’ Internal Reference Prices: Implications for Predicting Brand Choice and Response to Price Promotions,” Winter American Marketing Association Conference, San Diego, California.
• Sirgy et al. (1995), “Direct Versus Indirect Measures of Self-Image Congruence,” Annual Conference of the Society For Consumer Psychology, San Diego, California.
• Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1995), “The Effect of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition and Transaction Value,” Marketing Science Institute Conference on Behavioral Perspectives in Pricing, Boston, Massachusetts.
• Lassar, Walfried M., Valerie S. Folkes Dhruv Grewal and Carolyn Costley (1995), “Consumer Affective Reactions to Product Problems: The Role of Timing,” Conference on The of Role Affect in Marketing, University of California, Riverside, June.
• Compeau, Larry D., Kent B. Monroe and Dhruv Grewal (1995), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Conference on The Role of Affect in Marketing, University of California, Riverside, June.
• Grewal, Dhruv and Julie Baker (1994), “Do Retail Store Environment Cues Affect Consumers’ Price Acceptability?: An Empirical Examination,” Academy of Marketing Science Conference, Nashville, Tennessee.
• Schriesheim, Chet, Howard Marmorstein, Dhruv Grewal, Claudia Gardiner and Melanie J. Lankau (1994), “The Polychronic Attitude Index: A Multitrait-Multimethod Validation and Extension,” Causal Modeling Conference, Purdue University.
• Yadav, Manjit and Dhruv Grewal (1993), “An Examination of Buyers’ Internal Reference Prices and Transaction Value in Bundle Offers,” American Marketing Association Winter Educators’ Conference, Newport Beach, California.
• Grewal, Dhruv and Howard Marmorstein (1992), “Customer Service Time as a Determinant of Store Patronage,” American Marketing Association Educators’ Conference, Chicago, Illinois.
• Grewal. Dhruv and Larry Compeau (1992), “Comparative Price Advertising: A Critique of the Theory,” Academy of Marketing Science Conference, San Diego, California, 1992.
• Grewal, Dhruv, R. Krishnan and William Dodds (1992), “The Role of Discount, Brand and Store Information on the Effectiveness of Comparative Price Advertisements,” Academy of Marketing Science Conference, San Diego, California.
• Grewal, Dhruv and Jerry Gotlieb (1992), “A Comparative Advertising Investigation into the Consumers’ Decision Making Process,” Academy of Marketing Science Conference, San Diego, California, 1992.
• Monroe, Kent B., Dhruv Grewal and Larry Compeau (1991), “Reference Prices: The Concept, Its Historical Meanings, Theoretical Justifications and Current Research Issues,” Association for Consumer Research, Chicago, Illinois.
• Stone. Eugene F., Diana L. Stone and Dhruv Grewal (1991), “Development of a Multidimensional Measure of Perceived Product Quality,” American Psychological Society, Washington, D.C., 1991.
• Grewal, Dhruv (1991), “The Effects of Price and Reference Price on Buyers’ Perceptions of Quality, Value and Behavioral Intentions,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.
• Grewal, Dhruv and Howard Marmorstein (1991), “Consumer’s Subjective Cost of Time while Shopping,” Academy of Marketing Science Conference, Ft. Lauderdale, Florida.
• Grewal, Dhruv (1991), “The Effects of Acquisition and Transaction Value on Buyers’ Perceptions of Value and Behavioral Intentions: An Empirical Test of Transaction Utility Theory,” Winter Marketing Educators’ Conference, Orlando, Florida, 1991.
• Grewal, Dhruv (1990), “Managing Technology Transfer in the International Environment, TIMS/ORSA Conference, Las Vegas, Nevada.

• “The Future of Technology and AI in Marketing,” Sheth–AMA Doctoral Consortium, University of Manchester, UK, June 2024.
•  “Developing Impactful Manuscripts: An Art and a Science, “ 11^th AIM-AMA-Sheth Foundation Doctoral Consortium, JAGSOM, Bangalore, India, December 2023 – presented virtually using recorded video.
• “TECH and CX,” Sheth–AMA Doctoral Consortium, BI, Oslo, Norway, June 2023.
• “Building a Successful Academic Career: Collaboration and Publishing Insights,” Frontiers in Services Doctoral Consortium 2022, Babson College, June.
• “Publishing in Journal of the Academy of Marketing Science,” 10^th AIM-AMA Sheth Foundation Doctoral Consortium, Virtual Presentation, June 2021.
• “Understanding Shopping Behavior: Role of Field Studies and Field Experiments,” Sheth–AMA Doctoral Consortium, University of Leeds, July 2018.
• “Crafting Your Manuscripts Introduction: SW²C,” Sheth–AMA Doctoral Consortium, University of Iowa, Iowa, June 2017.
• “Pursuing Effective Scholarship: Strategies for Success,” Sheth–AMA Doctoral Consortium, University of Notre Dame, Indiana, June 2016.
•  “Field Studies: Understanding B2B and B2C Relationships,” Sheth–AMA Doctoral Consortium, London Business School, London, July 2015.
•  “Strategies for Success,” Sheth–AMA Doctoral Consortium, University of Washington, Seattle, June 2012. (Stand Alone Session).
•  “Publishing and Reviewing: Building a Successful Academic Career” Society for Marketing Advances Doctoral Consortium, Memphis, TN, November 2011.
•  “Building a Successful Academic Career:  Publishing Insights,” Society for Marketing Advances Doctoral Consortium, Atlanta, November 2010.
•  “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Texas Christian University, June 2010.
•  “Insights from Retailing Pricing Research,” Sheth-AMA Doctoral Consortium, Georgia State University, June 2009.
•  “Conceptually Driven Managerial Research,” Service-SIG AMA Doctoral Consortium, University of Maryland, October 2008.
•  “Pricing Research: Behavioral Insights,” Sheth-AMA Doctoral Consortium, University of Missouri 2008.
•  “Co-Creating Service Recovery,” Sheth-AMA Doctoral Consortium, Arizona State University 2007.
• “The Journal of Retailing” Sheth-AMA Doctoral Consortium, University of Maryland,
•  “Retail Pricing Research,” Sheth-AMA Doctoral Consortium, University of Connecticut, Storrs, July 2005.
•  “Working with Collaborators,” Sheth-AMA Doctoral Consortium, Texas A&M University, College Station 2004.
•  “Building a Successful Academic Career: Perspectives of an Author, Reviewer and Editor,” Balas Doctoral Consortium, May 2004, Babson College.
•  “Retailing Research: Past, Present and Future,” Society for Marketing Advances Doctoral Consortium and Retailing Conference, New Orleans, November 2003.
•  “Insights into Publishing: Perspectives of An Author, Reviewer and Editor,” Robert Mittlestaedt Doctoral Symposium, March 2003, Nebraska University, Plenary Speaker.
•  “The Journal of Retailing” 2002 Sheth–AMA Doctoral Consortium, Emory University, Atlanta, GA.
•  “Bricks and Clicks: What Drives Customers’ Use of the Online Channel and Overall Satisfaction in a Multichannel Context?” Presentation at plenary session of the 2001 Sheth-AMA Doctoral Consortium, University of Miami.
• “Role of Alternative Heuristic Cues.”  2000 Society for Marketing Advances Doctoral Consortium, Orlando, Florida.
• “Pricing and Public Policy: An Overview and Avenues for Future Research,” 1998 AMA Doctoral Consortium, University of Georgia, Athens.

• Monterrey Tec: Rethinking the Physical Store: Role of Tech, 2024 (audience: faculty, doctoral students, and retail students) (with Anne L. Roggeveen).

• Temple University, Advertising Effectiveness at the Point of Sale: A Large-Scale Study of Digital Signage, April 2024.
• Rutgers, Camden: Increasing Repeat Blood Donations in the Social Media Era, October 2023.
• Monterrey Tec: Future of Retailing, Monterrey Tec, April 12, 2023 (audience: faculty, doctoral students, and retail students) (with Anne L. Roggeveen).
• Rice Marketing Camp: Increasing Repeat Blood Donations in the Social Media Era, March 2023
• University of Bath, Increasing Repeat Blood Donations in the Social Media Era, March 2023 (virtual)
• University of Illinois Marketing Ph.D. Seminar:  The Future of Marketing and Technology: The Age of AI and Robots, March 2022. (Online presentation) (with Abhijit Guha).
• BI Norwegian Business School, The Future of Marketing and Technology: The Age of AI and Robots, October 2021. (Online presentation)
• Northwestern Retail Analytics Council (Medill), The Future of Marketing and Technology: The Age of AI and Robots, 2021 Retail Robotics and AI Conference, May 2021 (Online presentation) (with Abhijit Guha)
• St. Gallen University, Understanding the Consequences of Boredom, May 2021. (Online presentation) (with Lauren S. Grewal).
• Florida State University, Understanding How Knowledge Generalizes: Role of Reviews and Meta-Analyses, April 2021. (Online Presentation) (with Carl-Philip Ahlbom).
• St. Gallen University, The Future of Marketing and Technology: The Age of AI and Robots, March 2021. (Online presentation)
• Temple University, The Future of Marketing and Technology: The Age of AI and Robots, February 2021. (Online presentation)
• University of Bath, The Future of Marketing and Technology: The Age of AI and Robots, January 2021. (Online Presentation).
• Florida State University, Hand-Held Scanner Shopping: Evidence from the Field, April 2019.
• University of South Carolina Marketing Camp, Hand-Held Scanner Shopping: Evidence from the Field, April 2019.
• University of Massachusetts, Lowell, Hand-Held Scanner Shopping: Evidence from the Field, November 2018.
• University of Baath, June 2018, One Discount or Two? It Depends on how (much) you feel
• Northeastern University, Humanizing Products with Typeface, January 25, 2018.
• University of Illinois, Urbana Champaign, Humanizing Products with Typeface, November 3, 2017.
• University of Massachusetts, Amherst, Humanizing Products with Typeface, September 29, 2017.
• University of Baath, May 2017, 5E’s of Retailing: Today, Tomorrow and …
• University of Tennessee, November 18, 2016: 5E’s of Retailing: Today, Tomorrow and …
• University of Tennessee, November 17, 2016: How Retailers Should Portray Their Prices.
• University of Pennsylvania Baker Center (at NYC), October 7:  Mobile 3.0: Mobile Marketing in the Retail Context, (group presentation).
• University of Pennsylvania Baker Center (at NYC), October 6:  How Retailers Should Portray Their Prices and Products: Experimental Evidence.
• Columbia University Red Lab, December 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Harvard University Gilbert Lab, December 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Stockholm School of Economics, Center for Retailing, December 2015: The Verticality Effect.
• Harvard University Behavioral Lab, November 2015: Smiles Lead to More Smiles Unless they lead to Tears, (with Nancy M. Puccinelli).
• Oxford University Marketing Camp, July 2015: How Should Online Retailers Portray their Products: The Role of Dynamic and Static Presentation Formats.
• Oklahoma State University, Organizational Frontlines Research Symposium (Journal of Service Research special section), April 2015, (group presentation).
• Texas A&M University, Mobile Marketing Thought Leadership (Journal of Interactive Marketing Special Issue), January 2015, (group presentation).
• Monterrey Tec, Guadalajara, January 2015: Publishing Workshop.
• Stockholm School of Economics, December 2014: Analytics, Experimentation, Insights and Observation.
• University of Pittsburgh, November 2014: The Numeric Verticality Effect: When Vertical Differences in Number Locations Affect Preferences and Choices.
• Stockholm School of Economics, June 2013: 5E’s of Retailing: Today, Tomorrow and ….

• Maastricht University, June 2013: Three Projects: Name-Letter Effects in Pricing, The Effect of Typeface in Ads, and Turning that Smile Upside Down.

• University Oberta de Catalunya, Barcelona Spain, November 2012 (plenary speaker): Retailing Insights: Brick and Clicks.
• Maastricht University, November 2012: Does the Display Location of the Sale Price Matter? The Subtraction Principle.

• Maastricht University, April 2012: Retailing Insights from Research and Practice.

• Stockholm School of Economics, March 2012: Retailing Insights from Research and Practice.

• Maastricht University, December 2011: Social Media: Across the Channel Effects, Shifting Preference Through Vividness of Presentation Form (with Anne L. Roggeveen).
• Maastricht University, June 2011: How Consumers’ Health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis, How Cue Congruity Affects Consumer Perceptions (with Anne L. Roggeveen).
• Maastricht University, November 2010: A Multi-Domain Marketing Perspective.

• Texas A&M Thought Leadership (Journal of Retailing Special Issue), January 2010, (group presentation).
• Texas A&M Thought Leadership (Journal of Interactive Marketing Special Issue), January 2009, (group presentation).

• University of Miami, February 2009: Insights from Affect Research.
• Northeastern University, November 2008: Insights from Pricing & Services Research.

• Babson Retail Thought Leadership (Journal of Retailing Special Issue), 2008, (group presentation).

• University of Houston, February 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.

• Texas Christian University, February 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• Drexel University, January 2006: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• University of Massachusetts, November 2005: How Cue Congruity Affects Consumer Perceptions of Price Matching Guarantees.
• Virginia Tech, September 2005: Compensating Customers After a Service Failure: When and How Much Is Necessary to Maintain Customer Loyalty?
• University of Illinois Pricing Camp, May 2005: Semantic Price Cues: When are they Effective in Influencing Consumer Perceptions of Quality (with Joan Lindsey-Mullikin)
• University of Illinois Pricing Camp, May 2005: What Type of Retailer Should Offer a Price Matching Guarantee? It Depends on the Fit Between the Retailer’s Reputational Strategy and the PMG Pricing Tactic (with Hooman Estelami and Anne L. Roggeveen).
• University of Connecticut CRM Thought Leadership (Journal of Service Research special issue), 2005, (group presentation).
• Babson Research Forum, February 2005: Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? (with Anne L. Roggeveen).
• Ohio State University, November 2004: Compensation as a Service Recovery Strategy: When Does it work?
• University of Rheims, May 2004:  Developing Winning Retail Strategies in a Global Arena.
• Dartmouth College, April 2004: The Effect of Retailer Reputation and Response on Post-Purchase Consumer Reactions to Price-Matching Guarantees.
• Babson Research Forum, 2004: The Effects of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (with Anne L. Roggeveen).
• University of Mississippi, March 2004: The Effect of Compensation on Consumer Evaluations After a Service Failure: The Moderating Effect of Responsibility, Stability, and Severity of the Failure.
• University of Arkansas Retailing Camp, February 2004: Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue.
• University of Illinois Pricing Camp, 2003: The Changing Face of Objective and Subjective Market Price Variation in Today’s Web-Based Retail Environment (with Joan Lindsey-Mullikin).
• University of Illinois Pricing Camp, 2003: Determinants of Post-Purchase Consumer Response to Price-Matching Guarantees (with Hooman Estelami).
• University of Illinois Pricing Camp, 2003: Comparative Advertising: The Moderating Role of Framing on Price & Non-price Information (with Anne L. Roggeveen).
• Temple University Marketing Research Forum, 2003: When and How Much do you have to Pay for a Service Failure.
• Robert Mittlestaedt Doctoral Symposium, University of Nebraska, 2003
• Baruch University Marketing Research Form 2003: When and How Much Do You Need to Pay Customers for a Service Failure?
• Babson Research Forum, 2002: When and How Much Do You Have to Pay Customers for a Service Failure?
• Bentley College 2002: Market Price Variation, Perceived Price Variation and Search.
• Babson College 1999: Compete on Value, The Role of Extrinsic Cue Consistency in Determining Quality Perceptions, The Effects of Store Environment Cues on Consumers’ Perceptions of Price and Non-Monetary Prices, Quality and Value.
• University of Illinois Pricing Camp, September 1997: Acquisition Value, Transaction Value and Behavioral Intent (with Kent Monroe and R. Krishnan).
• University of Oklahoma, 1995: Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size.
• University of Illinois, 1995: Communicating Price Information through Semantic Cues: The Effects of Situation and Discount Size.
• University of Texas at Arlington, October 1992: Pricing Through the Ages.
• Clarkson University, July 1992: Customer Service Time as a Determinant of Store Patronage.

• 2024 Research Grant ($20,000) Florida State University Council on Research and Creativity (PI: Riley Krotz).
• 2023 Research Grant: Harnessing Business Insights from Unstructured Customer Data (PI: Stephan Ludwig). I am listed as international collaborator, mentor and advisor. ARC DP, Government, 309,000 Australian Dollars (3/02/23-2/02/36).
• 2023 Building the Bridge Grant. Academy of Marketing Science, $5,000 (PI: Riley Krotz).
• 2021 ACR Grants on TCR, “Healthcare in an Interconnected World: Increasing Blood Donations and Well-Being in the Social Media Era,” (with Riley Krotz, Stephanie Noble, and Carl-Philip Ahlbom).
• Marketing Science Institute Research Grant 2008 (with Nancy M. Puccinelli and Susan A. Andrzejewski).
• Marketing Science Institute Research Grant 2006 (with Rajiv Dant and Robert Palmatier).
• Marketing Science Institute Research Grant 2004 (with Rajiv Dant, Robert Palmatier and Kenneth Evans).
• Marketing Science Institute Research Grant 2003 (with Hooman Estelami).
• Marketing Science Institute Research Grant 2002 (with Kathleen Seiders and Glenn Voss)
• Marketing Science Institute Research Grant 2002 (with Rajiv Dant and Kusum Ailawadi)
• School of Business Summer Research Funding, University of Miami (2000).
• School of Business Summer Research Funding, University of Miami (1999).
• School of Business Summer Research Grant, University of Miami (1998).
• Summer Research Grant in Business and the Social Sciences, University of Miami (1997)
• School of Business Summer Research Grant, University of Miami (1996).
• School of Business Summer Research Grant, University of Miami (1995).
• General Research Support Award, University of Miami, April 1994.
• Summer Research Grant in Business and the Social Sciences, University of Miami (1994).
• Summer School of Business Research Grant, University of Miami (1993).
• Summer School of Business Research Grant, University of Miami (1992).
• General Research Support Award, University of Miami April 1991.
• Summer Research Grant in Business and the Social Sciences, University of Miami (1991).
• Summer Research Grant in Business and the Social Sciences, University of Miami (1990).
• Research Grant for study on “Customer Satisfaction in Markets” from the Institute for the Study of Quality in Manufacturing and Service, University of Miami, 1989.
• Marketing Science Institute, Research Grant, 1988.

• Co-winner JMR’s 2024 Weitz-Winer-O’Dell Award
• Winner Best in Track Paper award for the Advertising, Promotion and Marketing Communications track for the 2024 AMA Summer Academic Conference (The Role of Linguistic Legitimacy Cues on Crowdfunding Performance).
• 2023 AMA Marketing Science Institute/H. Paul Root Award Finalist (among the top papers in 2023 Journal of Marketing that have made the most significant contribution to the advance of the practice of marketing).
• 2023 Finalist for 2022 Best Services Paper Award from the AMA Services SIG (for article published in 2022 – JM 2022).
• 2023 AMS Building the Bridge to Marketing Practice Grant Awardee ($5,000) Presentation at AMS Conference: two finalists both received awards)
• 2023 Outstanding Area Editor Award, Journal of the Academy of Marketing Science.
• 2022 Outstanding Advisory Board Member, Journal of Retailing (based on quality of reviews)
• 2022 William R. Davidson Journal of Retailing First Runner Up Paper Award (for paper published in 2021).
• 2022 William R. Davidson Journal of Retailing Second Runner Up Paper Award (for paper published in 2021).
• 2021 ACR Grant Award on Transformative Consumer Research ($1,000)
• 2021 Journal of Marketing Editor-in Chief Finalist
• 2021 William R. Davidson Journal of Retailing First Runner Up Paper Award (for paper published in 2020).
• 2021 Winner Best Services Paper Award from the AMA Services SIG (for article published in 2020 – JMR 2020).
• 2020 AMA CBSIG’s Research in Practice Award (for article published in 2019 (JM 2019) and presented at Winter AMA 2021).
• 2020 Finalist for the Journal of the Academy of Marketing Science Best 2020 Paper Sheth Foundation Award.
• 2020 William R. Davidson Journal of Retailing Honorable Mention Paper Award (for paper published in 2019).
• 2020 Financial Times Top 100 – Business School Research with Social Impact For Future of Retailing article (published in JR 2017).
• 2020 Finalist for Best Services Paper Award from the AMA Services SIG (for article published in 2019).
• 2019 Louis W. Stern Award, American Marketing Association IO Sig. (for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact in the field of channels of distribution).
• Runner-Up of the 2019 AMA-MRSIG Donald R. Lehmann Award for the Best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research (Doctoral Student: Carl-Philip Ahlbom, paper was published in JM 2018).
• 2019 Best Paper Award, Points-of-Purchase: New Frontiers in Retail Track, Summer AMA Conference.
• 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017).
• 2018 Finalist for the Journal of the Academy of Marketing Science Best 2018 Paper Sheth Award.
• 2018 AMA Paul Green Award Finalist (among the top 4 papers in 2018 Journal of Marketing Research that have the most potential to contribute significantly to the practice of marketing research).
• 2018 AMA Marketing Science Institute/H. Paul Root Award Finalist (among the top papers in 2018 Journal of Marketing that have made the most significant contribution to the advance of the practice of marketing).
• 2018 Journal of Service Research Best Paper Award (for paper published in 2017).
• 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016).
• 2017 Journal of Marketing Editor-in Chief Finalist
• 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016)
• 2017 Outstanding Associate Editor Award, Journal of Marketing.
• 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference.
• 2016 Journal of Marketing Sheth Award for “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis. “Journal of Marketing, 2006.
• 2016 Outstanding Area Editor Award, Journal of the Academy of Marketing Science.
• 2016 Stan Hollander Award, Best Retailing Paper, Academy of Marketing Science.
• 2016 Elsevier Highly Cited Research Certificate for “Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions,” Journal of Retailing, 2013 (top 5 most cited articles in the journal form 2015-2016).
• 2016 Elsevier Highly Cited Research Certificate for “Fix It or Leave It? Customer Recovery from Self-service Technology Failures,” Journal of Retailing, 2013 (top 5 most cited articles in the journal form 2015-2016).
• 2016 Emerald Citations of Excellence Award for “Understanding social media effects across seller, retailer, and consumer interactions,” Journal of the Academy of Marketing Science, 2013.
• 2016 Emerald Citations of Excellence Award for “Relationship velocity: Toward a theory of relationship dynamics,” Journal of Marketing, 2013.
• 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014).
• 2016 Finalist for the Paul D. Converse Award (4 selected from the final ballot).
• 2015 Louis W. Stern Award, American Marketing Association IO Sig. (for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact in the field of channels of distribution).
• 2015 Babson College Faculty Scholarship Award (based on scholarship from 2012-2014).
• 2014 Outstanding Reviewer Award, Journal of Marketing (for 2013-2014)
• 2014 AMA Harold H. Maynard Award Finalist (among the top-5 papers in 2013 Journal of Marketing that have made the most significant contribution to marketing theory and/or marketing thought).
• 2012 William R. Davidson Journal of Retailing Best Paper Award
• 2012 Finalist for the Paul D. Converse Award (15 finalists out of which 5 were selected).
• 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Puccinelli, Nancy, Ronald C. Goodstein, Dhruv Grewal, Rob Price, Priya Raghubir, and David Stewart (2009), “Customer Experience Management in Retailing: Understanding the Buying Process,” Journal of Retailing, 85 (1), 15-30.
• 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Grewal, Dhruv, Michael Levy and V. Kumar (2009), “Customer Experience Management: An Organizing Framework,” Journal of Retailing, 85 (1), 1-14.
• 2012 Elsevier—Journal of Retailing Certificate for Top Cited Article (top-10), 2007-2011 for: Grewal, Dhruv and Michael Levy (2007), “Retailing Research: Past, Present and Future,” Journal of Retailing, 83 (4), 447-464.
• 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior)
• 2011 Louis W. Stern Award, American Marketing Association IO Sig. (for an article published 3 to 8 years ago, based on four criteria: contribution to theory and practice, originality, technical competence, and impact on the field of channels of distribution).
• 2011 William R. Davidson Journal of Retailing Honorable Mention Paper Award
• Nominated for Babson College Deans Teaching Awards (2008-2011)
• 2010 Research Award, Marketing Science Institute/Association for Consumer Research – Research Competition on Shopper Marketing, Co-winners, (with V. Kumar, Sarang Sunder and Yashoda Bhagwat), June 2010.
• 2010 William R. Davidson Journal of Retailing Best Paper Award
• 2010 William R. Davidson Journal of Retailing Honorable Mention Paper Award
• 2010 Babson College Faculty Scholarship Award (based on scholarship from 2007-2009).
• 2010 McGraw-Hill Corporate Achievement Award for Grewal Marketing 2e with Connect in the Category of Excellence in Content and Analytics.
• 2010 Revision of the Year, McGraw Hill (for 2e Marketing).
• 2009 Best Paper Award, Consumer Behavior Track, Winter AMA.
• 2008 Stan Hollander Award, Academy of Marketing Science.
• 2008 Wayne Delozier Award, Best Overall Conference Paper, AMS.
• 2008 Best Reviewer Award, Journal of Retailing.
• 2007 Best Paper Award, Technology and e-Business Track, Summer AMA.
• 2005 Sherwin Williams Distinguished Teaching Award, Society for Marketing Advances.
• 2005 Finalist for Best Services Paper Award from the AMA Services SIG.
• 2003 American Marketing Award for Teaching Innovation.
• 2003 Best Services Paper Award, from the Services SIG presented at the Service Frontier Conference, October 2003.
• 2002 Stan Hollander Award, Academy of Marketing Science.
• 2002 Wayne Delozier Award, Best Overall Conference Paper, AMS.
• 2001 Best Paper Award, Pricing Track, Winter AMA.
• 2000 Best Paper Award, Technology Track, Summer AMA.
• 1999 School of Business Teaching Excellence Award, University of Miami.
• 1999 Great Teachers in Marketing Award, Academy of Marketing Science
• 1998 Executive MBA Teaching Excellence Award (Working Professional Group). 
• 1998 Finalist for the University of Miami Teaching Excellence Award (was among the final 14 out of which 7 were selected).
• 1998 School of Business Research Excellence Award, University of Miami.
• Nominated for the University of Miami Teaching Excellence Award (1995-1997)
• 1996 School of Business Research Excellence Award, University of Miami.
• 1995 Honorable Mention Award, Conference on Affect, University of California, Riverside.
• 1995 School of Business Research Excellence Award, University of Miami.
• Nominated for the 1994 School of Business Research Award
• 1994 Finalist for the University of Miami Teaching Excellence Award (was among the final 12 out of which 5 were selected).
• Nominated for the 1993 University of Miami Teaching Excellence Award
• 1993 School of Business Teaching Excellence Award, University of Miami.
• Nominated for the 1993 School of Business Research Award
• 1991 School of Business Research Excellence Award, University of Miami.
• 1989 Certificate of Recognition for Outstanding Teaching, VPI & SU. 
• Cunningham Dissertation Fellowship (1988-89), VPI & SU.
• 1988 Southern Marketing Association Best Dissertation Proposal A­ward.
• Student Fellow, 1988 American Marketing Association Doctoral Consortium, University of California, Berkeley, August.
• Pamplin Graduate Fellowship (Spring 1988), VPI & SU.
• Alpha Mu Alpha – National Marketing Honorary Society (1988), VPI & SU.
• Beta Gamma Sigma – The National Business Honors Society (1986), VPI & SU.
• Phi Kappa Phi – Multi-Disciplinary National Honor Society (1986), VPI & SU.
• Instructional Fee Scholarship Award (Summer 1985, Summer 1986, Fall 1986), VPI & SU.
• Graduated first in my College which is part of numerous colleges in Delhi University, Bachelor of Commerce (Honors), (1984).

• 2024 – Research.com Business and Management in United States Leader Award (Ranked 30^th in the world and 17^th in USA).
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2014-2023 periods (Results of announcement posted on AMA website, 2024).
• Ranked 4^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2014-2023 periods (Results of announcement posted on AMA website, 2024).
• AD Scientific Index 2024: 55th (44,043) in the world in Business and Management and 8th (8,381) in the world in Marketing
• Listed in Highly Cited Researchers 2023, Clarivate™ Highly Cited Researchers™ (87 in Business and Economics)
• Ranked by MKTBig15.com for 2018-2023 (April)
  1. 2^nd in UTD-5 (JM, JMR, JCR, MS and Management Science – Marketing track)
  2. 1^st in Marketing FT50 (above + JCP and JAMS) – posted on LinkedIn.
  3. 1^st in Marketing ABDC*
  4. 1^st in MKTBig15 list
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2013-2022 periods (Results of announcement posted on AMA website, 2023).
• Ranked 5^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2013-2022 periods (Results of announcement posted on AMA website, 2023).
• Ranked 30^th (18^th) in the world (US) in the Business and Management Scientists category by Researcher.Com (February 2023). (D-Index listed as 94, approximately 69,000 citations, 176 publications). News release.
• Leader Award, Business and Management 2023, Research.Com (February 2023)
• Ranked #2 most influential author by total citations who is publishing in AI ethics in business literature (Daza and Ilozumba 2022, Psychol. 13:1042661. doi: 10.3389/fpsyg.2022.1042661, December).
• Article (Davenport et al. 2020) ranked #2 most influential article in AI ethics in business literature (Daza and Ilozumba 2022, Psychol. 13:1042661. doi: 10.3389/fpsyg.2022.1042661, December).
• Article (Davenport et al. 2020) ranked #2 most influential article in AI in Marketing (Anayat & Rasool (2022), Journal of Marketing Theory and Practice, DOI: 10.1080/10696679.2022.2103435).
• Listed in TOP 7 BEST RETAIL MARKETING BOOKS FOR BRANDS AND RETAILERS. Nov 23, 2022, tokinomo.com.
• Listed in Highly Cited Researchers 2022, Clarivate™ Highly Cited Researchers™
• AD Scientific Index 2023: 57 (29570) in the world in Business and Management and 11 (5883) in the world in Marketing
• AD Scientific Index 2022: 57 (22,324) in the world in Business and Management and 10 (4191) in the world in Marketing.
• Identified as the Leading Researcher in Digitization in Retail Business Model Innovation (Mostaghel et al 2022, JBR, vol. 146, 137).
• 2022 – Research.com Business and Management in United States Leader Award
• Identified as the 3^rd most cited person in Consumption Experience Field (Scussel et al. 2022, Tourism & Management Studies, 18 (2), 30-49).
• Identified as one of the top three most influential author based on citations in the Reference Price Research in Marketing (Srivastava et al. 2022, Marketing Intelligence & Planning).
• 8th ranked CX paper based on citations, Javier Gallardo-Garcia, Esther Pagán-Castaño, Javier Sánchez-Garcia & María Guijarro-García (2022): Bibliometric analysis of the customer experience literature, Economic Research-Ekonomska Istraživanja, DOI: 10.1080/1331677X.2022.2137822
• 9th ranked CX paper based on citations, Javier Gallardo-Garcia, Esther Pagán-Castaño, Javier Sánchez-Garcia & María Guijarro-García (2022): Bibliometric analysis of the customer experience literature, Economic Research-Ekonomska Istraživanja, DOI: 10.1080/1331677X.2022.2137822
• Ranked one of the most productive and influential CX authors (#1 based on citations, citations/publications, and citation per year based on list with most publications – 6 or more), Javier Gallardo-Garcia, Esther Pagán-Castaño, Javier Sánchez-Garcia & María Guijarro-García (2022): Bibliometric analysis of the customer experience literature, Economic Research-Ekonomska Istraživanja, DOI: 10.1080/1331677X.2022.2137822
• Top-25 Most Cited articles published in Journal of Retailing since 2018: 5 articles listed: (1) Understanding Retail Experiences and Customer Journey Management; (2) The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience; (3) Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review; (4) How Artificial Intelligence Will Affect the Future of Retailing; and (5) Strategizing Retailing in the New Technology Era (JR, 98 (2022), 197-198).
• Article Ranked #13th by Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles), Volume 9, Issue 3, March 2022 (How artificial intelligence will change the future of marketing, Published in JAMS, 2020).
• Article Ranked #20th by Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles), Volume 9, Issue 3, March 2022 (Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses, Published in JMR 2019).
• P-Rank 2022: Top-1000 contributors: ABDC Journal Quality List Ranking: 31; CABS Academic Journal Guide Ranking: 13; ERIM Journal List Ranking: 11; FMS Ranking: 54; Handelsblatt Ranking: 31; HCERES Ranking: 27; Scimago Journal Ranks: 14; VHB Jourqual 3 Ranking: 9;  Top 1000 collaborators: ABDC Journal Quality List Ranking: 18; CABS Academic Journal Guide Ranking: 6; ERIM Journal List Ranking: 3; FMS Ranking: 23; Handelsblatt Ranking: 11; HCERES Ranking: 11; Scimago Journal Ranks: 5;  VHB Jourqual 3 Ranking: 3. (Goel 2022, January 2).
• Ranked 27^th (18^th) in the world (US) in the Business and Management Scientists category by Researcher.Com (June 2022). (D-Index listed as 86, approximately 63,000 citations, 176 publications).
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2012-2021 periods (Results of announcement posted on AMA website, 2022).
• Ranked 6^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2012-2021 periods (Results of announcement posted on AMA website, 2022).
• Listed in Highly Cited Researchers 2021, Clarivate™ Highly Cited Researchers™
• P-Rank 2021: Top-1000 contributors: ABDC Journal Quality List Ranking: 24; CABS Academic Journal Guide Ranking: 11; ERIM Journal List Ranking: 7; Handelsblatt Ranking: 24; HCERES Ranking: 27; Scimago Journal Ranks: 13; VHB Jourqual 3 Ranking: 7;  Top 1000 collaborators: ABDC Journal Quality List Ranking: 10; CABS Academic Journal Guide Ranking: 4; ERIM Journal List Ranking: 9; Handelsblatt Ranking: 4; HCERES Ranking: 9; Scimago Journal Ranks: 5;  VHB Jourqual 3 Ranking: 3. (Goel 2021, January 2).
• Ranked in the World’s Top 2% Scientist List (as of August 1, 2021). Baas, Jeroen; Boyack, Kevin; Ioannidis, John P.A. (2021), “August 2021 data-update for “Updated science-wide author databases of standardized citation indicators””, Mendeley Data, V3, doi: 10.17632/btchxktzyw.3
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2011-2020 periods (Results of announcement posted on AMA website, 2021).
• Ranked 4^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2011-2020 periods (Results of announcement posted on AMA website, 2021).
• Article Ranked #14th by Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles), Volume 8, Issue 23, February 2021(Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences, Published in JSR, 2017).
• 13th most cited paper in CRM Research, Guerola-Navarro, V.; Oltra Badenes, RF.; Gil Gómez, H.; Gil-Gómez, J. (2020). Customer relationship management (CRM): a bibliometric analysis. International Journal of Services Operations and Informatics. 10(3):242-268. https://doi.org/10.1504/IJSOI.2020.108988
• Listed in Highly Cited Researchers 2020, Clarivate™ Highly Cited Researchers™: lists some 6389 individuals who published the greatest number of highly cited papers in one of 21 broad fields, 2009-2019. Listed among the 101 researchers that were included in the field of economics and business and approximately 15 from the Marketing field.
• Ranked in the World’s Top 2% Scientist List by study published in PloS Biology (Ioannidis, Boyak, and Baas 2020).Summarizes top 2% in each field. (235 in Marketing made it out of 10,464: I was ranked 48^th in Marketing). Ranked 32,825 out of 159,683. Data from 1996-2019 covering approximately 7 million researchers was examined.
• P-Rank 2020: Top-1000 contributors: ABDC Journal Quality List Ranking: 17; CABS Academic Journal Guide Ranking: 6; ERIM Journal List Ranking: 5; Handelsblatt Ranking: 16; HCERES Ranking: 17; Scimago Journal Ranks: 9; VHB Jourqual 3 Ranking: 4;  Top 1000 collaborators: ABDC Journal Quality List Ranking: 6; CABS Academic Journal Guide Ranking: 2; ERIM Journal List Ranking: 2; Handelsblatt Ranking: 4; HCERES Ranking: 5; Scimago Journal Ranks: 3;  VHB Jourqual 3 Ranking: 2. (Goel 2020, April 16).
• Article Ranked #19th by Shugan’s Top 20 Marketing Meta-Journal (Most Cited Marketing Articles), Volume 7, Issue 2, February 2020 (The Future of Retailing, Published in JR 2017).
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2010-2019 periods (Results of announcement posted on AMA website, 2020).
• Ranked 5th^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2010-2019 periods (Results of announcement posted on AMA website, 2020).
• Tied for 1^st in terms of publications (#19) in Journal of the Academy of Marketing Science a(1973-2018), Calma et al. (2019), Scientometrics (2019) 119:879–908. JAMS is in the FT-50 list.
• Ranked 1^st place in Retailing (highest H index) (timer period 1990-2014), (Nicolas et al. JPM 2019).
• Ranked 5^th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2009-2018 periods (Results of announcement on AMA website, 2019).
• Ranked 10^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2009-2018 periods (Results of announcement on AMA website, 2019).
• Ranked 15^th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2008-2017 periods (Results of announcement on AMA website, 2018).
• Ranked 42^nd in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2008-2017 periods (Results of Study posted on AMA website, 2018).
• Ranked 1st in the retailing field in terms of publications in the major retailing journals (JR, JR&CS, IJR&DM, and IRRDCR) and JR during the 2009-2015 periods (Results of Study by Ketron et al. published in IJR&DM 2017).
• Ranked 15^th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2007-2016 periods (Results of Study posted on AMA website, 2017).
• Ranked 35^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2007-2016 periods (Results of Study posted on AMA website, 2017).
• Ranked 3rd in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2011-2015 periods (Results of Study posted on DocSig website, 2016).
• Ranked 10^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2011-2015 periods (Results of Study posted on DocSig website, 2016).
• Ranked 6^th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2010-2014 periods (Results of Study posted on DocSig website, 2015).
• Ranked 19^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2010-2014 periods (Results of Study posted on DocSig website, 2015).
• Ranked 12^th in terms of SSCI citation impact for citations in 2013 with 614 citations, “World’s 50 Most Cited Marketing Scholars 2013,” Report by a University of Minnesota Faculty on their website (posted in 2015). Babson ranked 39^th.
• Listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014: lists some 3,200 individuals who published the greatest number of highly cited papers in one of 21 broad fields, 2002-2012. Listed among the 95 researchers that were included in the field of economics and business and the 8 from the Marketing field.
• Ranked 2^nd in Behavioral Pricing publications in 20 marketing/business journals (Outi 2014, JP&BM).
• Ranked in top Marketing Faculty List (based on citations from 2003-2012 in certain sub-area journals): #15 in Marketing Management & Strategy and #4 in International Marketing (Elbeck and Schee, JME 2014).
• Four Journal of Retailing articles among the most top 25 cited Journal of Retailing articles since 2009 listed on the journal website (31/12/2014).
• Ranked 8^th in the marketing field in terms of publications in the premier AMA marketing journals (JM and JMR) during the 2009-2013 periods (Results of Study posted on DocSig website, 2014).
• Ranked 34^th in the marketing field in terms of publications in the top-four marketing journals (JM, JMR, JCR and MS) during the 2009-2013 periods (Results of Study posted on DocSig website 2014).
• Four Journal of Retailing articles among the most top 15 cited Journal of Retailing articles since 2008 listed on the journal website (1/6/2013).
• Ranked 10^th in citations in the marketing field for publications in 2006-2010 in JM, JMR, JCR, MS and JAMS (Elbeck and Schee 2012, Summer AMA, 430-438).
• Ranked in the top 100 Marketing Scholars based on a threshold citation analysis (Chan et al. (2012), European Journal of Marketing, 46 (1/2), 134-156). Article needs to be cited in a set of 9 journals and have at least 18 citations during the time period.
• Ranked 1^st in the marketing field for publications in the domain of Pricing for the period of 1980-2010 in 20 marketing/business journals and 3^rd in total citations (Leone et al 2012, JBR, 65(7), 1001-1024).
• Ranked 9^th in Contributions to Consumer-Behavior Research based on total publications (1997-2006) in 6 Journals (including JM, JCR and JMR) in Table 2 (Yim and Park 2010, Social Science Review).
• Ranked in the top 50 marketing scholars in terms of publications in the top-four marketing journals during the 1982-2006 periods (Results of table (p. 127) in Seggie and Griffin Journal of Marketing 2009 article).
• Ranked 6th in the productivity in advertising research in terms of publications in 17 journals during 1997-2006 (Journal of Advertising 2008 article, p.85).
• Ranked 1^st in the marketing field in terms of publications in the top-six marketing journals during the 2000-2007 periods (Results of Study by Dan Ladik posted on DocSig website).
• Ranked 9^th in the field in terms of publications in the top-six marketing journals during the 2000-2005 periods (DocSig file).
• Ranked 24^th most recognized marketing author based on journal publications (JAME 2002, Col. 2, article by Kurtz, Christie and Smith, Table 1, p. 3.)
• Ranked 7^th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001 (Sprott and Miyazaki, JPP&M 2002 article, p.117).
• Ranked 1^st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 periods (Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107).
• Ranked in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 periods (Baumgartner, JCP 2000).
• Ranked in the top 48 influential consumer researchers who have published in the top-three marketing journals for the 1985-1999 periods (Baumgartner, JCP 2000).
• Ranked 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 periods (Spake and Harmon 1997, AMA).

• 2024 AMA Sheth Foundation Doctoral Consortium, Manchester, UK.
• 2023 Faculty Fellow, 11th AIM-AMA Sheth Foundation Doctoral Consortium, December

• 2023 Rutgers School of Business-Camden Eminent Scholar Speaker, October
• 2023 AMA Sheth Foundation Doctoral Consortium, BI, Norway.
• 2022 Faculty Fellow, Frontiers in Service Doctoral Consortium
• 2021 Faculty Fellow, 10^thAIM-AMA Sheth Foundation Doctoral Consortium
• 2021 AMA Sheth Foundation Doctoral Consortium, Indiana University, June (Invited – but was not able to attend).
• Faculty Fellow, 2020 AMA Sheth Foundation Doctoral Consortium, Indiana University, June (Invited and now moved to 2021).
• Faculty Speaker, FSU Wells Fargo Distinguished Scholar Series, Florida State University, April 2019.
• Faculty Fellow, 2018 AMA Sheth Foundation Doctoral Consortium, University of Leeds, July.
• Faculty Fellow, 2017 AMA Sheth Foundation Doctoral Consortium, University of Iowa, June.
• 2016 Haslam Distinguished Visiting Scholar, University of Tennessee, Knoxville, November.
• Faculty Fellow, 2016 AMA Sheth Foundation Doctoral Consortium, University of Notre Dame, June.
• Faculty Fellow, 2015 AMA Sheth Foundation Doctoral Consortium, London School of Business, July.
• Faculty Mentor, Brands and Brand Relationships 2015 Accelerator, Boston University Questrom School of Business, May.
• Organizational Frontlines Research Symposium, Oklahoma State University, April 2015.
• Mobile Marketing Thought Leader, Texas A&M, 2015.
• Faculty Fellow, 2012 AMA Sheth Foundation Doctoral Consortium, University of Washington
• Faculty Fellow, Society for Marketing Advances Doctoral Consortium, 2011
• Faculty Fellow, 2010 AMA Sheth Foundation Doctoral Consortium, Texas Christian University
• Retail Innovation Thought Leader, Texas A&M, 2010.
• Multi-Channel Marketing Thought Leader, Texas A&M, 2009.
• Faculty Fellow, 2009 AMA Sheth Foundation Doctoral Consortium, Georgia State University
• Thought Leader, AMA Knowledge Coalitions Evidence-Based Marketing Conference of Chief Marketing Officers and Academic Thought Leaders, Atlanta, 2008.
• Thought Leader, Thought Leadership Conference on Customer Experience Management in Retailing, Babson College, Boston, 2008.
• Faculty Fellow, 2008 AMA Sheth Foundation Doctoral Consortium, University of Missouri
• Faculty Fellow, 2007 AMA Sheth Foundation Doctoral Consortium, Arizona State University.
• Faculty Fellow, 2006 AMA Sheth Foundation Doctoral Consortium, University of Maryland.
• Thought Leader, Thought Leadership Conference on Managing Customer Value, University of Connecticut, Storrs, 2005.
• Faculty Fellow, American Marketing Association’s Sheth Foundation Doctoral Consortium, University of Connecticut, Storrs, 2005.
• Faculty Speaker, Robert M. Hearin Distinguished Editor and Visiting Scholar Series, University of Mississippi, April 2004.
• Faculty Fellow, 2004 AMA Sheth Foundation Doctoral Consortium, Texas A&M University, College Station.
• Faculty Fellow, 2003 Society for Marketing Advances Doctoral Consortium, New Orleans.
• Faculty Fellow, 2002 AMA Sheth Foundation Doctoral Consortium, Emory University, Atlanta.
• Faculty Fellow, 2001 AMA Sheth Foundation Doctoral Consortium, University of Miami, Coral Gables.
• Faculty Fellow, 2000 SMA Doctoral Consortium, Orlando, Florida
• Faculty Fellow, 1998 AMA Doctoral Consortium, University of Georgia, Athens.