Dr. Dhruv Grewal

LATEST NEWS: New Book Coming in February 2016

The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing

Posted on: October 14th, 2015 by Dhruv

Grewal, Dhruv, Anne L. Roggeveen and Jens Nordfält (2015), “The Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues,” Journal of Business Research, forthcoming. (Editorial).

Does the Presence of a Mannequin Head Change Shopping Behavior?

Posted on: October 14th, 2015 by Dhruv

Lindström. Anika, Hanna Berg, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2015), “Does the Presence of a Mannequin Head Change Shopping Behavior?,” Journal of Business Research, forthcoming.

Expressing and Defining Self and Relationships through Everyday Shopping Experiences

Posted on: October 14th, 2015 by Dhruv

Compeau, Larry D., Kent B. Monroe, Dhruv Grewal and Kristy Reynolds (2015), “Expressing and Defining Self and Relationships through Everyday Shopping Experiences,” Journal of Business Research, forthcoming. (Invited and reviewed).

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Posted on: October 14th, 2015 by Dhruv

Aguirre, Elizabeth M., Dominik Mahr, Dhruv Grewal, Ko de Ruyter and Martin Wetzels (2015), “Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness,” Journal of Retailing, 91 (1), 34-49.

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Posted on: October 14th, 2015 by Dhruv

Roggeveen, Anne L, Dhruv Grewal, Claudia Townsend and R. Krishnan (2015), “The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services,” Journal of Marketing, 79 (November), forthcoming.

Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Posted on: October 14th, 2015 by Dhruv

Puccinelli, Nancy, Keith L. Wilcox and Dhruv Grewal (2015), “Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context,” Journal of Marketing, 79 (March), 1-18. (Lead Article).

You Don’t Always Get What You Want

Posted on: October 14th, 2015 by Dhruv

Mullins, Ryan, Daniel Bachrach, Adam Rapp, Dhruv Grewal and Lauren Skinner Beitelspacher (2015), “You Don’t Always Get What You Want, and You Don’t Always Want What You Get: An Examination of Control–Desire for Control Congruence in Transactional Relationships,” Journal of Applied Psychology, 100 (July), 1073-1088.

Nonverbal and In-Store Communication in the Retail Environment: An Introduction

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Grewal, Dhruv, Anne L. Roggeveen, Nancy M. Puccinelli and Charles Spence (2014), “Nonverbal and In-Store Communication in the Retail Environment: An Introduction,” Psychology & Marketing. 31 (7), 469-471. (Introductory Editorial for edited special issue).

Improving the Effect of Guarantees: The Role of a Retailer’s Reputation

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Roggeveen, Anne L., Ronald Goodstein and Dhruv Grewal (2014), “Improving the Effect of Guarantees: The Role of a Retailer’s Reputation,Journal of Retailing, 90 (1), 27-39.

The Contingent Effects of Semantic Price Cues

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Grewal, Dhruv, Anne L. Roggeveen and Joan Lindsey-Mullikin (2014), “The Contingent Effects of Semantic Price Cues,” Journal of Retailing, 90 (2), 198-205.

Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Coulter, Keith and Dhruv Grewal (2014), “Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing, Journal of Marketing, 78 (May). 102-120.

Store Atmospherics: A Multisensory Perspective

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Spence, Charles, Nancy M. Puccinelli, Dhruv Grewal and Anne L. Roggeveen (2014), “Store Atmospherics: A Multisensory Perspective,” Psychology & Marketing, 31 (7). 472-488. (Invited paper in special issue).

Regulatory Fit: A Meta-Analytic Synthesis

Posted on: September 18th, 2014 by Dhruv Grewal No Comments

Motyka, Scott, Dhruv, Grewal, Anne Roggeveen, Nancy M. Puccinelli, Tamer Avnet, Ahmad Daryanto, Ko de Ruyter and Martin Wetzels (2014), “Regulatory Fit: A Meta-Analytic Synthesis,” Journal of Consumer Psychology, Forthcoming – available online.

Consumer Evaluation of Sale Priced: Role of the Subtraction Principle

Posted on: September 18th, 2013 by Dhruv Grewal No Comments

Biswas, Abhijit, Sandeep Bhowmick, Abhijit Guha and Dhruv Grewal (2013), “Consumer Evaluation of Sale Priced: Role of the Subtraction Principle,” Journal of Marketing, 77, (July), 49-66.

Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions

Posted on: September 18th, 2013 by Dhruv Grewal No Comments

Puccinelli, Nancy, Rajesh Chandrashekeran, Dhruv Grewal and Rajneesh Suri (2013), “Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions,” Journal of Retailing, 89 (2), 115-25.Lead Article.

Does Travel Time to Stores Matter? The Role of Merchandise Availability

Posted on: September 18th, 2012 by Dhruv Grewal No Comments

Grewal, Dhruv, Praveen Kopalle, Howard Marmorstein and Anne L. Roggeveen (2012), “Does Travel Time to Stores Matter? The Role of Merchandise Availability,” Journal of Retailing, 88 (3), 437-44.

Regret from Post-Purchase Discovery of Lower Market Prices: Do Price Refunds Help?

Posted on: September 18th, 2011 by Dhruv Grewal No Comments

Dutta, Sujay, Abe Biswas and Dhruv Grewal (2011), “Regret from Post-Purchase Discovery of Lower Market Prices: Do Price Refunds Help?Journal of  Marketing, 75 (November), 124-138.

Temporal Reframing of Prices: When is it Beneficial?

Posted on: September 18th, 2011 by Dhruv Grewal No Comments

Bambauer-Sachse, Silke and Dhruv Grewal (2011), “Temporal Reframing of Prices: When is it Beneficial?Journal of Retailing, 87 (2), 156–165.

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

Posted on: September 18th, 2011 by Dhruv Grewal No Comments

Wilcox, Keith, Anne L. Roggeveen and Dhruv Grewal (2011), “Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products,” Journal of Consumer Research, 38 (4), 763-773. 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior).

Can You Trust a Customer’s Expression? Insights into Nonverbal Communication in the Retail Context

Posted on: September 18th, 2010 by Dhruv Grewal No Comments

Puccinelli, Nancy M., Scott Motyka and Dhruv Grewal (2010), Can You Trust a Customer’s Expression? Insights into Nonverbal Communication in the Retail Context,” Psychology & Marketing,27(October), 964–988. (invited and reviewed though leader paper).

How the Order of Sampled Experiential Products Affects Choice

Posted on: September 18th, 2010 by Dhruv Grewal No Comments

Biswas, Dipayan, Dhruv Grewal and Anne Roggeveen (2010), “How the Order of Sampled Experiential Products Affects Choice,”Journal of Marketing Research,47 (June), 508–519. Prior version of this paper received the Best Paper Award, Consumer Behavior Track, Winter AMA 2009.

Customer Experience Management in Retailing: Understanding the Buying Process

Posted on: September 18th, 2009 by Dhruv Grewal No Comments

Puccinelli, Nancy, Ronald C. Goodstein, Dhruv Grewal, Rob Price, Priya Raghubir, and David Stewart (2009), “Customer Experience Management in Retailing: Understanding the Buying Process,” Journal of Retailing, 85 (1), 15-30. Lead Article.  Top 10 Cited (JR articles published in the last five years) Extracted from Scopus (on Fri Mar 18 01:07:34 GMT 2011). Top 10 Downloaded (JR articles published in the last five years) Extracted from Scopus (on Fri Mar 18 01:07:34 GMT 2011). (invited thought leader paper). Elsevier—Journal of Retailing 2012 Certificate for Top Cited Article (top-10), 2007-2011.

The Effect of Compensation on Repurchase Intentions in Service Recovery

Posted on: September 18th, 2008 by Dhruv Grewal No Comments

Grewal, Dhruv, Anne Roggeveen and Michael Tsiros (2008), “The Effect of Compensation on Repurchase Intentions in Service Recovery”. Journal of Retailing,84 (4) 424–434. Paper was awarded the 2010 William R. Davidson JR Best Paper Award. 

Developing a Deeper Understanding of Post-Purchase Perceived Risk and Behavioral Intentions in a Service Setting

Posted on: September 18th, 2007 by Dhruv Grewal No Comments

Grewal, Dhruv, Gopalkrishnan Iyer, Jerry Gotlieb and Michael Levy (2007), “Developing a Deeper Understanding of Post-Purchase Perceived Risk and Behavioral Intentions in a Service Setting,” Journal of the Academy of Marketing Science, 35 (2), 250-258.

The Negative Effect of Policy Restrictions on Consumers’ Post-Purchase Reactions to Price-Matching Guarantees

Posted on: September 18th, 2007 by Dhruv Grewal No Comments

Estelami, Hooman, Dhruv Grewal and Anne L. Roggeveen (2007), “The Negative Effect of Policy Restrictions on Consumers’ Post-Purchase Reactions to Price-Matching Guarantees,” Journal of the Academy of Marketing Science, 35 (2), 208-219.

Low Price Signal Default: An Empirical Investigation of its Consequences

Posted on: September 18th, 2007 by Dhruv Grewal No Comments

Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2007), “Low Price Signal Default:  An Empirical Investigation of its Consequences,” Journal of the Academy of Marketing Science, 35 (1), 76-88.

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Posted on: September 18th, 2006 by Dhruv Grewal No Comments

Roggeveen, Anne, Dhruv Grewal and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?,” Journal of Consumer Research, 33 (June), 115-122.

Imperfect Information: The Persistence of Price Dispersion on the Web

Posted on: September 18th, 2006 by Dhruv Grewal No Comments

Lindsey-Mullikin, Joan and Dhruv Grewal (2006), “Imperfect Information: The Persistence of Price Dispersion on the Web,” Journal of the Academy of Marketing Science, 34 (2), 236-243.

The Moderating Role of the Price Frame on the Effects of Price Range and Number of Competitors on Consumers’ Search Intentions

Posted on: September 18th, 2006 by Dhruv Grewal No Comments

Grewal, Dhruv and Joan Lindsey-Mullikin (2006), “The Moderating Role of the Price Frame on the Effects of Price Range and Number of Competitors on Consumers’ Search Intentions,” Journal of the Academy of Marketing Science, 34 (1), 55-62.

Anchoring Effects of Advertised Reference Price and Sale Price: The Moderating Role of Saving Presentation Format

Posted on: September 18th, 2006 by Dhruv Grewal No Comments

Chandrashekaran, Rajesh and Dhruv Grewal (2006), “Anchoring Effects of Advertised Reference Price and Sale Price: The Moderating Role of Saving Presentation Format,” Journal of Business Research, 59 (October), 1063-1071.

The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

Posted on: September 18th, 2005 by Dhruv Grewal No Comments

Miyazaki, Anthony, Dhruv Grewal, and Ronald C. Goodstein (2005), “The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency,” Journal of Consumer Research, 32 (June), 146-153.

he Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions

Posted on: September 18th, 2004 by Dhruv Grewal No Comments

Grewal, Dhruv, David Hardesty and Gopalkrishnan Iyer (2004), “The Effects of Buyer Identification and Purchase Timing on Consumers’ Perceptions of Trust, Price Fairness, and Repurchase Intentions,” Journal of Interactive Marketing, 18 (4), 87-100. (invited and reviewed paper).

Consumers’ Interpretations of the Semantic Phrases Found in Reference Price Advertisements

Posted on: September 18th, 2004 by Dhruv Grewal No Comments

Compeau, Larry, Joan Lindsey-Mullikin, Dhruv Grewal and Ross Petty, (2004) “Consumers’ Interpretations of the Semantic Phrases Found in Reference Price Advertisements,”Journal of Consumer Affairs, 38 (Summer), 178-187.

he Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores

Posted on: September 18th, 2003 by Dhruv Grewal No Comments

Grewal, Dhruv, Julie Baker, Michael Levy and Glenn Voss (2003), “The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores,” Journal of Retailing, 79 (4), 259-268. Prior version of the paper received the Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science 2002 and the M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002.

Assimilation of Advertised Reference Prices: The Moderating Role of Involvement

Posted on: September 18th, 2003 by Dhruv Grewal No Comments

Chandrashekaran, Rajesh and Dhruv Grewal (2003), “Assimilation of Advertised Reference Prices: The Moderating Role of Involvement.” Journal of Retailing, 79 (1), 53-62.

Comparative Price Advertising: Believe It or Not

Posted on: September 18th, 2002 by Dhruv Grewal No Comments

Compeau, Larry D., Dhruv Grewal and Rajesh Chandrashekaran (2002), “Comparative Price Advertising: Believe It or Not,” Journal of Consumer Affairs, 36 (Winter), 284-294.  Prior version of the paper received the Best Paper Award, Pricing Track, Winter American Marketing Association 2001.

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Posted on: September 18th, 2002 by Dhruv Grewal No Comments

Baker, Julie, A. Parasuraman, Dhruv Grewal and Glenn Voss (2002), “The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions,” Journal of Marketing, 66 (April), 120-141.

Consumer Responses to the timing of Product Breakdowns in the Presence of Manufacturers’ Warranties

Posted on: September 18th, 1999 by Dhruv Grewal No Comments

Lassar, Walfried, M., Dhruv Grewal and Howard Marmorstein (1999), “Consumer Responses to the timing of Product Breakdowns in the Presence of Manufacturers’ Warranties,”Journal of Business & Psychology, 14 (Winter), 355-371.

The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions

Posted on: September 18th, 1998 by Dhruv Grewal No Comments

Grewal, Dhruv, R. Krishnan, Julie Baker and Norm Borin (1998), “The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions, ” Journal of Retailing, 74 (Fall), 331-353.

The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions

Posted on: September 18th, 1998 by Dhruv Grewal No Comments

Grewal, Dhruv, Kent B. Monroe and R. Krishnan (1998), “The Effects of Price Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions,” Journal of Marketing, 62 (April), 46-60.  Version of this was also published as a 1996 Marketing Science Institute Report. Reprinted in Legends in Marketing Series:  Kent B. Monroe: The Price-Quality-Value Relationship, Volume 3, New Delhi: Sage Publication (ed. Dhruv Grewal and Anne L. Roggeveen), 2011, pages 169-195.

Consumer Affective Reactions to Product Problems when the Timing of warranty expiration varies

Posted on: September 18th, 1998 by Dhruv Grewal No Comments

Lassar, Walfried, Valerie S. Folkes, Dhruv Grewal and Carolyn Costley (1998), “Consumer Affective Reactions to Product Problems when the Timing of warranty expiration varies,” Journal of Business Research, 42 (July), 265-271.  Honorable Mention, Conference on Affect, University of California, Riverside 1995.

he Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality

Posted on: September 18th, 1998 by Dhruv Grewal No Comments

Compeau, Larry D., Dhruv Grewal and Kent B. Monroe (1998), “The Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality,” Journal of Business Research, 42 (July), 295-309. Reprinted in Legends in Marketing Series:  Kent B. Monroe: The Price-Quality-Value Relationship, Volume 3, New Delhi: Sage Publication (ed. Dhruv Grewal and Anne L. Roggeveen), 2011, pages 274-300.

The Moderating Effect of Prior Experience in Consumers’ Use of User-Image Based Versus Utilitarian Cues in Brand Attitude

Posted on: September 18th, 1998 by Dhruv Grewal No Comments

Mangleburg, Tamara, M. Joseph Sirgy, Dhruv Grewal, Danny Axsom, Maria Hatzios, C. B. Claiborne and Trina Bogle (1998), “The Moderating Effect of Prior Experience in Consumers’ Use of User-Image Based Versus Utilitarian Cues in Brand Attitude,” Journal of Business & Psychology, 13 (Fall) 101-113.

Comparative Versus Noncomparative Advertising: A Meta-Analysis

Posted on: September 18th, 1997 by Dhruv Grewal No Comments

Grewal, Dhruv, Sukumar Kavanoor, Edward F. Fern, Carolyn Costley, and James Barnes (1997), “Comparative Versus Noncomparative Advertising: A Meta-Analysis,” Journal of Marketing, 61 (October). 1-15. Lead Article. Reprinted in 1998: Publicité comparative versus non comparative : une méta-analyse, Recherche et Applications en. Marketing, 13, 2, 73-94. Lead Article.

Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

Posted on: September 18th, 1997 by Dhruv Grewal No Comments

Sirgy, M. Joseph, Dhruv Grewal, Tamara F. Mangleburg, Jae-ok Park, Kye-Sung Chon, C. B. Claiborne, J. S. Johar and Harold Berkman  (1997), “Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence,” Journal of the Academy of Marketing Science, 25 (3), 229-241.  39th most cited JAMS article as of 12/1/2011 on JAMS website. 

Socialization, Gender and Adolescent’s Self Report of Their Generalized Use of Product Labels

Posted on: September 18th, 1997 by Dhruv Grewal No Comments

Mangleburg, Tamara F., Dhruv Grewal and Terry Bristol (1997), “Socialization, Gender and Adolescent’s Self Report of Their Generalized Use of Product Labels,” Journal of Consumer Affairs, 31 (2), 53-70.

Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes and Purchase Intentions

Posted on: September 18th, 1997 by Dhruv Grewal No Comments

Kavanoor, Sukumar, Dhruv Grewal and Jeff Blodgett (1997), “Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes and Purchase Intentions,” Journal of Business Research, 40 (November), 219-228.

Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size

Posted on: September 18th, 1996 by Dhruv Grewal No Comments

Grewal, Dhruv, Howard Marmorstein and Arun Sharma (1996), “Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size,” Journal of Consumer Research, 23 (September), 148-155.

Product Quality Expectations: Towards An Understanding of Their Antecedents and Consequences

Posted on: September 18th, 1995 by Dhruv Grewal No Comments

Grewal, Dhruv (1995), “Product Quality Expectations:  Towards An Understanding of Their Antecedents and Consequences,” Journal of Business and Psychology, 9 (Spring), 225-240.

Consumer Satisfaction and Perceived Quality: Complementary or Divergent Constructs?

Posted on: September 18th, 1994 by Dhruv Grewal No Comments

Gotlieb, Jerry B., Dhruv Grewal and Stephen W. Brown (1994), “Consumer Satisfaction and Perceived Quality:  Complementary or Divergent Constructs?”  Journal of Applied Psychology, 79 (6), 875-885.

Market Price Variation, Perceived Price Variation and Consumers’ Price Search Decisions for Durable Goods

Posted on: September 18th, 1994 by Dhruv Grewal No Comments

Grewal, Dhruv and Howard Marmorstein (1994), “Market Price Variation, Perceived Price Variation and Consumers’ Price Search Decisions for Durable Goods,” Journal of Consumer Research, 21 (December), 453-460.

The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship

Posted on: September 18th, 1994 by Dhruv Grewal No Comments

Grewal, Dhruv, Jerry Gotlieb and Howard Marmorstein (1994), “The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship,” Journal of Consumer Research, 21 (June), 145-153.

Do Retail Store Environmental Factors Affect Consumers’ Price Acceptability? An Empirical Examination

Posted on: September 18th, 1994 by Dhruv Grewal No Comments

Grewal, Dhruv and Julie Baker (1994), “Do Retail Store Environmental Factors Affect Consumers’ Price Acceptability? An Empirical Examination,” International Journal of Research in Marketing, 11, 107-115.

The Influence of Store Environment on Quality Inferences and Store Image

Posted on: September 18th, 1994 by Dhruv Grewal No Comments

Baker, Julie, Dhruv Grewal and A. Parasuraman (1994), “The Influence of Store Environment on Quality Inferences and Store Image,” Journal of the Academy of Marketing Science, 22 (4), 328-339.  Reprinted in Managing Services Marketing, 4th edition, John E.G. Bateson and K. Douglas Hoffman, Fort Worth, TX: Dryden Press (1999).  This article was abstracted as “The effect of store atmosphere on customer quality perceptions and store image,” Stores. New York: Jul 1995. Vol. 77, Issue 7; p. RR5 (1 page). 30th most cited JAMS article as of 12/1/2011 on JAMS website. 

The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence

Posted on: September 18th, 1992 by Dhruv Grewal No Comments

Marmorstein, Howard, Dhruv Grewal and Raymond P. H. Fishe (1992) “The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence,” Journal of Consumer Research, 19 (June), 52-61.

Comparative Price Advertising: Informative or Deceptive?

Posted on: September 18th, 1992 by Dhruv Grewal No Comments

Grewal, Dhruv and Larry D. Compeau (1992), “Comparative Price Advertising:  Informative or Deceptive?Journal of Public Policy and Marketing, 11 (Spring), 52-62.

A Study of Information Search Behavior During the Categorization of New Products

Posted on: September 18th, 1992 by Dhruv Grewal No Comments

Ozanne, Julie L., Merrie Brucks and Dhruv Grewal (1992), “A Study of Information Search Behavior During the Categorization of New Products,” Journal of Consumer Research, 18 (March), 452-463.

An Experimental Approach to Making Retail Store Environmental Decisions

Posted on: September 18th, 1992 by Dhruv Grewal No Comments

Baker, Julie, Dhruv Grewal and Michael Levy (1992), “An Experimental Approach to Making Retail Store Environmental Decisions,” Journal of Retailing, 68 (Winter) 445-460.  This article was abstracted as “Using experiments to make store environment decisions,” Stores. New York: Oct 1993. Vol. 75, Issue. 10; p. RR6 (2 pages).

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Posted on: September 18th, 1991 by Dhruv Grewal No Comments

Dodds, William B., Kent B. Monroe and Dhruv Grewal (1991), “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations,” Journal of Marketing Research, 28 (August), 307-19. One of the most cited pricing articles and one of the most cited JMR articles.  Reprinted in Legends in Marketing Series:  Kent B. Monroe: The Price-Quality-Value Relationship, Volume 3, New Delhi: Sage Publication (ed. Dhruv Grewal and Anne L. Roggeveen), 2011, pages 89-115.

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