Dr. Dhruv Grewal

LATEST NEWS: New Marketing 9e Book out in 2022
DhruvGrewalthinDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies.

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Current Media

1. Listed in Highly Cited Researchers 2022, Clarivate™ Highly Cited Researchers™
2. AD Scientific Index 2023: 57 (29570) in the world in Business and Management and 11 (5883) in the world in Marketing

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